The CMO Survey The Highlights and Insights Report February 2022

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Slide schematic 5/5

callout 1/1 diagram 1/1 paragraph 1/1 source-note 1/1 title 1/1

Components 5

primary process paragraph source-note headline

Tools 2

Audience Definition slide · 70%

What percent of your current marketing organization departed voluntarily over the last year?

Data Story Arc slide · 60%

Insights: Mid-career change, desire for more flexible work, and burnout are all aspects thought to be fueling the Great Resignation...

Metrics 1

Voluntary Resignation other · 10.8%

Marketing departments are feeling the effects of “the Great Resignation” within their teams

Frameworks 1

decomposition 90%

The slide breaks down a total percentage (10.8%) into constituent parts.

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