The CMO Survey The Highlights and Insights Report February 2022

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Tools 2

Audience Definition slide · 70%

Rank your customers' top three priorities over the next 12 months.

Data Story Arc slide · 60%

During the COVID-19 pandemic, companies have shifted their focus away from trusting relationships and superior innovation to superior product quality (+39.7% since Feb-20).

Metrics 1

Customer priority ranking survey_sentiment · 31.3%

Customers prioritize superior product quality

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The chart tracks the percentage of companies reporting specific customer priorities as their 1st priority.