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  "documentTitle": "The CMO Survey The Highlights and Insights Report February 2022",
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      "text": "During the COVID-19 pandemic, companies have shifted their focus away from trusting relationships and superior innovation to superior product quality (+39.7% since Feb-20). This was particularly true for B2C Product companies, 39.3% of which ranked superior product quality as their customers' top priority. This trend aligns with the fact that consumers leaned into tried-and-true brand name products and services during their stress-induced pandemic purchasing, pushing companies to shift funding away from new launches and customer service and into their core product and service lines.",
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      "text": "*This priority was not included in August 2021",
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