The CMO Survey The Highlights and Insights Report February 2022

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Audience Definition slide · 60%

The slide mentions specific sectors (B2B Product, B2B Services, B2C Product, B2C Services) and their corresponding percentages, indicating an understanding of the target audience.

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Percentage of companies incorporating climate change into brand strategy survey_sentiment · 33.0%

Larger companies are putting a much higher priority on climate change issues in their brand strategies than smaller companies

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Data from The CMO Survey, February 2022.