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BCG · consulting-deck

China Luxury Digital Playbook

19 pages · 5 arc beats · 4 loops

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China Luxury Digital Playbook

BCG
arc beats above · slides in the middle · loops below · scroll → 4 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 19 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 6 slides 100% 6/6 slides 100% 6/6 slides · 33 hits 66.7% 4/6 slides 100% 6/6 slides · 19 hits 33.3% 2/6 slides 100% 6/6 slides · 12 hits 66.7% 4/6 slides Problem & Complication 2 slides 100% 2/2 slides 100% 2/2 slides · 11 hits 50% 1/2 slides 100% 2/2 slides · 10 hits 100% 2/2 slides · 4 hits 100% 2/2 slides · 4 hits 100% 2/2 slides Solution & Approach 1 slides 100% 1/1 slides 100% 1/1 slides · 3 hits
— 0/1 slides
100% 1/1 slides · 6 hits
— 0/1 slides
100% 1/1 slides · 2 hits 100% 1/1 slides Evidence & Proof 8 slides 100% 8/8 slides 100% 8/8 slides · 49 hits 87.5% 7/8 slides 100% 8/8 slides · 36 hits 75% 6/8 slides · 9 hits 100% 8/8 slides · 16 hits 100% 8/8 slides Impact & Next Steps 2 slides 100% 2/2 slides 100% 2/2 slides · 6 hits
— 0/2 slides
100% 2/2 slides · 11 hits 50% 1/2 slides · 2 hits 100% 2/2 slides · 4 hits 100% 2/2 slides

Slide inventory

19
every slide · same image gating as the playbook
01
Slide 1
Co-branded with Tencent Data Lab (WE+).front_matter
Open slide detailBeat · Situation & Context
02
present_framework
Open slide detailBeat · Situation & Context
03
Includes BCG Luxury Market Model source and specific definitions for Chinese luxury consumption.size_opportunity
Open slide detailBeat · Situation & ContextLoop · Pattern Hunter
04
TGI (Target Group Index) is used to show over/under representation relative to a base of 100.decompose_segments
Open slide detailBeat · Situation & ContextLoop · Pattern Hunter
05
The slide uses a choropleth map for regional visualization and a custom table/chart hybrid for city tier data.quantify_impact
Open slide detailBeat · Situation & ContextLoop · Pattern Hunter
06
The slide uses a combination of a line chart for time-of-day usage and a horizontal bar chart for daily duration.analyze_data
Open slide detailBeat · Situation & ContextLoop · Pattern Hunter
07
The diagram uses a Sankey-like flow visualization to show the many touchpoints and channels involved in the luxury consumer journey.present_framework
Open slide detailBeat · Problem & ComplicationLoop · Before After
08
Uses a bubble-based visualization to represent traffic volume across research and purchase stages.summarize
Open slide detailBeat · Problem & ComplicationLoop · Before After
09
The slide lists 6 trends, though only 6 are presented; the title implies a list format.summarize
Open slide detailBeat · Solution & ApproachLoop · So What Cascade
10
The chart uses a waterfall structure to aggregate consumer attention percentages across different media types.analyze_data
Open slide detailBeat · Evidence & ProofLoop · So What Cascade
11
The slide uses a matrix-like layout to map service categories (Social, E-com, etc.) to major Chinese tech companies, alongside a donut chart comparing Tencent'spresent_framework
Open slide detailBeat · Evidence & ProofLoop · So What Cascade
12
The chart highlights the top 3 KOLs (Gogoboi, Becky's Fantasy, Mr. Bags) against an average of 3.2%.analyze_data
Open slide detailBeat · Evidence & ProofLoop · So What Cascade
13
The chart shows a power-law or long-tail distribution of article views.quantify_impact
Open slide detailBeat · Evidence & ProofLoop · So What Cascade
14
The chart uses a waterfall structure to aggregate ROPO components.summarize
Open slide detailBeat · Evidence & ProofLoop · So What Cascade
15
The slide uses circular progress indicators to represent percentages for each journey type per city tier.quantify_impact
Open slide detailBeat · Evidence & ProofLoop · So What Cascade
16
The slide uses a map to justify a marketing strategy focused on high-tier cities by highlighting the proximity and travel patterns of consumers in lower-tier ciillustrate_case
Open slide detailBeat · Evidence & ProofLoop · So What Cascade
17
The slide uses icons to represent different e-commerce channels and compares market share percentages across two geographic groupings.compare_peers
Open slide detailBeat · Evidence & ProofLoop · So What Cascade
18
The slide lists 6 trends, but only 6 are presented in the visual list. The title says '6 trends'.summarize
Open slide detailBeat · Impact & Next StepsLoop · Mece Breakdown
19
The slide uses a matrix-like structure to categorize various digital tools used in retail and marketing.present_framework
Open slide detailBeat · Impact & Next StepsLoop · Mece Breakdown