Over 50% of luxury consumer attention is online, mostly on mobile ...
China Luxury Digital Playbook · page 10 of 19
The chart uses a waterfall structure to aggregate consumer attention percentages across different media types.
Consulting deck · data_table · analyze_data · balanced density
Slide locked Sign in to view
Slide schematic 4/4
chart 1/1 disclaimer 1/1 legend 1/1 title 1/1
Components 4
waterfall disclaimer legend action-title
Tools 4
Action Titles slide · 88%
Title: 'Over 50% of luxury consumer attention is online, mostly on mobile'
Concrete Language slide · 70%Quantified '50%' anchor in title
So What? Test slide · 80%Headline answers 'so what' — attention has moved online
Waterfall chart slide · 90%The slide contains a waterfall chart showing discovery touchpoints by consumer attention.
Metrics 1
Frameworks 1