ROPO is the dominant purchase pathway
China Luxury Digital Playbook · page 14 of 19
The chart uses a waterfall structure to aggregate ROPO components.
Consulting deck · key_takeaways · summarize · dense density
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Slide schematic 4/4
callout 1/1 chart 1/1 source-note 1/1 title 1/1
Components 4
primary waterfall source-note headline
Tools 6
Action Titles slide · 90%
Title states the conclusion: 'ROPO is the dominant purchase pathway'
Annotation slide · 88%Right panel 'Our observations' with bullet drivers and red ROPO box
Chart Selection Guide slide · 80%Waterfall chart chosen to decompose 100% pathway mix
So What? Test slide · 80%Observations panel translates the chart into implications
Von Restorff Effect slide · 90%58% bubble + red dotted box highlight ROPO segments
Waterfall chart slide · 90%chart/waterfall: Waterfall chart showing purchase pathways
Metrics 1
Frameworks 3