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  "documentTitle": "China Luxury Digital Playbook",
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  "notes": "The chart uses a waterfall structure to aggregate ROPO components.",
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      "text": "Our observations: ROPO relevance driven by new luxury buyers educating themselves online; ~45% of online-inspired consumers buy abroad; Online solo to grow as EC platforms develop.",
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      "text": "Waterfall chart showing purchase pathways: Store solo domestic (20%), Store solo abroad (8%), ROPO China (32%), ROPO abroad (26%), Showrooming (3%), Online-solo (12%)",
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      "text": "1. Researched Online, Purchased Offline. Source: BCG X Tencent Luxury Study, 2018",
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