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China Luxury Digital Playbook · page 15 of 19

The slide uses circular progress indicators to represent percentages for each journey type per city tier.

Consulting deck · customer_journey · quantify_impact · balanced density

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Slide schematic 4/4
chart 1/1 list 1/1 source-note 1/1 title 1/1
Components 4
donut bullet source-note headline
Tools 3
Action Titles slide · 85%

Title: 'Digital is crucial to reach and convert consumers living in lower tier cities'

 Customer journey map slide · 70%

chart/donut: Consumer journey percentages by city tier

 So What? Test slide · 75%

Spells out the implication for lower-tier strategy
Metrics 1
Consumer journey type other · 51%

Digital is crucial to reach and convert consumers living in lower tier cities

Frameworks 1
customer-journey-map 90%

The slide categorizes consumer behavior into distinct journey types (ROPO, Pure offline, etc.)