China Luxury Digital Playbook

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Slide schematic 4/5

chart 1/1 list 1/1 metric 0/1 source-note 1/1 title 1/1

1 without position metric 1

metric · primary

Components 5

donut bullet primary source-note headline

Tools 3

Action Titles slide · 85%

Title: 'Digital is crucial to reach and convert consumers living in lower tier cities'

Customer journey map slide · 70%

chart/donut: Consumer journey percentages by city tier

So What? Test slide · 75%

Spells out the implication for lower-tier strategy

Metrics 1

Consumer journey type other · 51%

Digital is crucial to reach and convert consumers living in lower tier cities

Frameworks 1

customer-journey-map 90%

The slide categorizes consumer behavior into distinct journey types (ROPO, Pure offline, etc.)

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