China Luxury Digital Playbook · page 16 of 19
The slide uses a map to justify a marketing strategy focused on high-tier cities by highlighting the proximity and travel patterns of consumers in lower-tier cities.
Consulting deck · geographic_map · illustrate_case · dense density
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Slide schematic 6/6
disclaimer 1/1 image 1/1 legend 1/1 quote 2/2 title 1/1
Components 6
disclaimer map legend testimonial testimonial headline
Tools 6
Action Titles slide · 85%
Title: 'Location-based cluster approach helps amplify brand marketing reach'
Annotation slide · 70%Map with city labels, cluster circles and category legend
Concrete Language slide · 80%Specific city pairs (Chuzhou-Nanjing, Liaocheng-Jinan)
Emotional Appeal slide · 65%Quotes humanize the data with consumer voices
Map / spatial slide · 80%image/map: Map of China with city clusters
Singularity Effect slide · 88%Two specific verbatims: '28 years old, Chuzhou' and 'Luxury brand Sales Manager'
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Frameworks 1