China Luxury Digital Playbook · page 7 of 19
The diagram uses a Sankey-like flow visualization to show the many touchpoints and channels involved in the luxury consumer journey.
Consulting deck · customer_journey · present_framework · sparse density
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diagram 1/1 framework 0/1 source-note 1/1 title 1/1
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framework · instance
Components 4
customer-journey instance source-note headline
Tools 6
Contrast Pairs loop · 75%
Loop 2 starts with the fragmented vs structured-purchase contrast
Action Titles slide · 90%Title states the problem: 'Luxury purchase pathway is highly fragmented'
Contrast Principle slide · 70%Red threads pop against grey to dramatize fragmentation
Customer journey map slide · 90%The slide contains a customer journey map with specific stages and a flow diagram.
Metaphor & Analogy slide · 78%Sankey-style flow visualizes fragmentation as tangled streams
Visual Hierarchy slide · 70%Six labeled stages (Discovery -> After-sales) at top with icons
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Frameworks 2