They are very young, better educated, more female
China Luxury Digital Playbook · page 4 of 19
TGI (Target Group Index) is used to show over/under representation relative to a base of 100.
Consulting deck · segmentation · decompose_segments · dense density
Slide locked Sign in to view
Slide schematic 6/7
chart 3/3 metric 1/2 source-note 1/1 title 1/1
1 without position metric 1
metric · primary
Components 7
bar-vertical bar-vertical bar-vertical big-number primary source-note action-title
Tools 4
Action Titles slide · 90%
Title declares insight: 'They are very young, better educated, more female'
Concrete Language slide · 75%Specifics: 36% age 18-24, 63% college, 71% female
Small Multiples slide · 88%Three parallel bar+TGI panels (Age, Education, Gender)
Von Restorff Effect slide · 80%Highest bars colored green to pop against grey
Metrics 1
Frameworks 1