They are very young, better educated, more female
China Luxury Digital Playbook · page 4 of 19
TGI (Target Group Index) is used to show over/under representation relative to a base of 100.
Consulting deck · segmentation · decompose_segments · dense density
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Slide schematic 6/6
chart 3/3 metric 1/1 source-note 1/1 title 1/1
Components 6
bar-vertical bar-vertical bar-vertical big-number source-note action-title
Tools 4
Action Titles slide · 90%
Title declares insight: 'They are very young, better educated, more female'
Concrete Language slide · 75%Specifics: 36% age 18-24, 63% college, 71% female
Small Multiples slide · 88%Three parallel bar+TGI panels (Age, Education, Gender)
Von Restorff Effect slide · 80%Highest bars colored green to pop against grey
Metrics 1
Frameworks 1