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Accenture · consulting-deck

Moneyball Moment Marketing Canada

27 pages · 5 arc beats · 5 loops

Consulting-Deck Download JSON
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Moneyball Moment Marketing Canada

Accenture
arc beats above · slides in the middle · loops below · scroll → 5 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 27 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 5 slides 100% 5/5 slides 100% 5/5 slides · 23 hits 40% 2/5 slides 100% 5/5 slides · 14 hits
— 0/5 slides
100% 5/5 slides · 8 hits 60% 3/5 slides Problem & Complication 7 slides 100% 7/7 slides 100% 7/7 slides · 39 hits 57.1% 4/7 slides 100% 7/7 slides · 25 hits 14.3% 1/7 slides 100% 7/7 slides · 14 hits 85.7% 6/7 slides Solution & Approach 8 slides 100% 8/8 slides 100% 8/8 slides · 49 hits 50% 4/8 slides 100% 8/8 slides · 27 hits 62.5% 5/8 slides · 6 hits 100% 8/8 slides · 16 hits 100% 8/8 slides Evidence & Proof 5 slides 100% 5/5 slides 100% 5/5 slides · 26 hits 60% 3/5 slides 100% 5/5 slides · 13 hits
— 0/5 slides
100% 5/5 slides · 10 hits 100% 5/5 slides Impact & Next Steps 2 slides 100% 2/2 slides 100% 2/2 slides · 6 hits
— 0/2 slides
100% 2/2 slides · 7 hits 50% 1/2 slides 100% 2/2 slides · 4 hits
— 0/2 slides

Slide inventory

27
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Situation & Context
02
front_matter
Open slide detailBeat · Situation & Context
03
frame_problem
Open slide detailBeat · Situation & ContextLoop · Zoom In
04
The slide uses icons to represent different media channels including Multi-platform TV, Display & Other, Paid Search, Paid Social, Short-form Video Content, andestablish_context
Open slide detailBeat · Situation & ContextLoop · Zoom In
05
The chart is a horizontal stacked bar chart representing media spend allocation.analyze_data
Open slide detailBeat · Situation & ContextLoop · Zoom In
06
summarize
Open slide detailBeat · Problem & Complication
07
The slide uses a baseball metaphor, likely implying a 'home run' or 'hitting the mark' theme for the section.transition
Open slide detailBeat · Problem & ComplicationLoop · Benchmark Gap
08
compare_peers
Open slide detailBeat · Problem & ComplicationLoop · Benchmark Gap
09
summarize
Open slide detailBeat · Problem & ComplicationLoop · Benchmark Gap
10
diagnose
Open slide detailBeat · Problem & ComplicationLoop · Benchmark Gap
11
The chart uses arrows to indicate the direction and magnitude of the gap between current and optimal spend.compare_options
Open slide detailBeat · Problem & ComplicationLoop · Benchmark Gap
12
The slide uses a waterfall-style logic to show the gap between current media-generated revenue and potential optimized revenue.quantify_impact
Open slide detailBeat · Problem & ComplicationLoop · Benchmark Gap
13
The slide uses a silhouette of a baseball player as a background image, likely metaphorically representing 'impact' or 'driving' results.transition
Open slide detailBeat · Solution & ApproachLoop · Before After
14
The slide uses a contrast-based visual to show the negative impact of removing TV (left) versus the positive halo effect of including it (right).quantify_impact
Open slide detailBeat · Solution & ApproachLoop · Before After
15
The chart uses a dashed horizontal line to establish a baseline for comparison across channels.diagnose
Open slide detailBeat · Solution & ApproachLoop · Before After
16
The chart uses arrows to indicate positive or negative variance from the 'Overall' baseline.quantify_impact
Open slide detailBeat · Solution & ApproachLoop · Before After
17
The slide uses a large background image of a family watching TV to reinforce the message.summarize
Open slide detailBeat · Solution & ApproachLoop · So What Cascade
18
The chart illustrates the concept of diminishing marginal returns in marketing spend.present_framework
Open slide detailBeat · Solution & ApproachLoop · So What Cascade
19
The chart illustrates diminishing returns (plateauing) for digital channels versus linear returns for TV.analyze_data
Open slide detailBeat · Solution & ApproachLoop · So What Cascade
20
quantify_impact
Open slide detailBeat · Solution & ApproachLoop · So What Cascade
21
transition
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
22
Uses a simple additive equation to define a concept.establish_context
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
23
The slide uses a donut chart visualization to highlight the gap between two CAGR metrics.quantify_impact
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
24
The slide uses a donut chart to visualize the composition of media spend, with a specific focus on the LFVC category.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
25
LFVC likely stands for Long-Form Video Content and SFVC for Short-Form Video Content.diagnose
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
26
state_next_steps
Open slide detailBeat · Impact & Next Steps
27
state_next_steps
Open slide detailBeat · Impact & Next Steps