CANADIAN ADVERTISERS ARE SPENDING 1.7% OF OVERALL REVENUES ON MEDIA
Moneyball Moment Marketing Canada · page 8 of 27
Moneyball Moment Marketing Canada · slide 8
Consulting deck · comparison_table · compare_peers · balanced density
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Components 3
bar-horizontal bullet headline
Tools 5
Framing Effect block · 70%
Reframes underspend as missed opportunity rather than prudence.
Antithesis loop · 88%Callout pivots: low spend 'YET... 10% higher returns than the US'.
Action Titles slide · 92%Title states '1.7% of overall revenues on media' with YET callout.
Concrete Language slide · 85%1.7% revenue and 10% higher returns vs US named precisely.
Von Restorff Effect slide · 80%'YET...' callout designed to break expectation and stand out.
Metrics 1
Frameworks 0
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