Moneyball Moment Marketing Canada

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Slide schematic 6/8

callout 0/1 chart 1/1 metric 2/3 paragraph 2/2 title 1/1

2 without position callout 1 · metric 1

calloutmetric · primary

Components 8

callout donut big-number big-number primary paragraph paragraph action-title

Tools 3

Action Titles slide · 95%

Title: 'allocating just over half into TV' (53%).

Concrete Language slide · 88%

Callout: '$2.0B to 2.3B in incremental media spend over 4 years'.

Nudge slide · 75%

Concrete % directs decision toward 53% TV allocation.

Metrics 1

Optimal allocation of 5% incremental spend to TV cost_savings · 53%

ADVERTISERS CAN MAXIMIZE ROI ON NEW MEDIA SPEND BY ALLOCATING JUST OVER HALF INTO TV

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