Moneyball Moment Marketing Canada

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callout 0/1 chart 1/1 image 1/1 legend 1/1 metric 0/1 title 1/1

2 without position callout 1 · metric 1

calloutmetric · primary

Components 6

callout bar-stacked icon-grid legend primary headline

Tools 3

MECE Principle block · 78%

Spend split into three exhaustive non-overlapping channel buckets.

Action Titles slide · 90%

Title states '4 key verticals' assessed with 42/40/18 split.

Concrete Language slide · 85%

Callout: 'Multiplatform TV 42% | Digital 40% | Other Media 18%'.

Metrics 1

Share of media spend cost_savings · 42%

WE ASSESSED SPEND ACROSS 4 KEY VERTICALS IN CANADA

Frameworks 0

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