Moneyball Moment Marketing Canada

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Slide schematic 5/7

callout 0/1 chart 2/2 metric 0/1 paragraph 2/2 title 1/1

2 without position callout 1 · metric 1

calloutmetric · primary

Components 7

callout donut donut primary paragraph paragraph action-title

Tools 3

Action Titles slide · 92%

Title quantifies '5% gap between current and optimal spend on TV'.

Annotation slide · 75%

Callout annotates the 5% underinvestment marker.

Concrete Language slide · 85%

Specific numeric gap (5%) rather than vague 'some'.

Metrics 1

TV % of Total Media Spend gap (current vs. optimal) cost_savings · 5%

THERE IS A 5% GAP BETWEEN CURRENT AND OPTIMAL SPEND ON TV

Frameworks 0

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