WHEN EVALUATING THE ATTRIBUTED RETURNS, THE SALES ROI OF TV INCREASED BY 23%
Moneyball Moment Marketing Canada · page 16 of 27
The chart uses arrows to indicate positive or negative variance from the 'Overall' baseline.
Consulting deck · kpi_dashboard · quantify_impact · balanced density
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bar-vertical disclaimer action-title subtitle
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Action Titles slide · 95%
Title 'Sales ROI of TV increased by 23%' states the so-what.
Annotation slide · 92%Red/grey arrows annotate +23%, -21%, -19%, -16%, -15%, +13% per channel.
Color Strategy slide · 90%TV bar in saturated red; other channels muted grey.
Contrast Principle slide · 85%Color and arrow direction sharply contrast TV vs others.
Visual Hierarchy slide · 80%Size, color, arrow weight all draw eye to TV column.
Von Restorff Effect slide · 88%TV bar visually breaks pattern: taller, red, +23% arrow.
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