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  "documentTitle": "Moneyball Moment Marketing Canada",
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  "notes": "The chart uses arrows to indicate positive or negative variance from the 'Overall' baseline.",
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      "text": "Copyright © 2019 Accenture All rights reserved.",
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      "text": "TV attributed sales ROI: $14.34",
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      "text": "WHEN EVALUATING THE ATTRIBUTED RETURNS, THE SALES ROI OF TV INCREASED BY 23%",
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