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Moneyball Moment Marketing Canada · page 12 of 27

The slide uses a waterfall-style logic to show the gap between current media-generated revenue and potential optimized revenue.

Consulting deck · impact_sizing · quantify_impact · balanced density

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Slide schematic 5/5
callout 1/1 chart 1/1 paragraph 1/1 source-note 1/1 title 1/1
Components 5
primary bar-stacked paragraph source-note action-title
Tools 3
Loss Aversion block · 80%

Frame is 'missed out' on $1.4B rather than 'could gain'.

 Action Titles slide · 92%

Title sizes loss: 'missed out on up to 4% in annual sales'.

 Concrete Language slide · 88%

$1.4B figure and 20% revenue-from-media stated explicitly.
Metrics 1
Foregone revenue opportunity from optimized media allocation revenue · $1.4B (+4%)

NATIONAL BRANDS HAVE POTENTIALLY MISSED OUT ON UP TO 4% IN ANNUAL SALES GENERATED FROM MEDIA SPEND

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