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Part of a series on customer attitudes and preferences in financial services.2019 Global FS Consumer Study DACH · Accenture
Consulting deck Strategy consulting Beat · The Implications (So What)Loop · So What Cascade1 hit
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The slide uses a stopwatch metaphor to emphasize the urgency of the recommendation.2019 Global FS Consumer Study DACH · Accenture
Consulting deck Strategy consulting Beat · The Action (Now What)Loop · Build Up1 hit
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2019 Global FS Consumer Study DACH2019 Global FS Consumer Study DACH · Accenture
Consulting deck Strategy consulting Beat · The Action (Now What)Loop · Build Up1 hit
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The slide uses a high-quality lifestyle photo as the primary visual element to evoke the 'segment of one' concept.2019 Global FS Consumer Study DACH · Accenture
Consulting deck Strategy consulting Beat · The Action (Now What)Loop · Build Up1 hit
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2019 Global FS Consumer Study DACH2019 Global FS Consumer Study DACH · Accenture
Consulting deck Strategy consulting Beat · The Action (Now What)Loop · Build Up1 hit
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The slide uses a high-contrast purple background with cyan and white text to emphasize the core strategic message.2019 Global FS Consumer Study DACH · Accenture
Consulting deck Strategy consulting Beat · The Action (Now What)Loop · Build Up1 hit
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Slide 1
Moneyball Moment Marketing CanadaMoneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Situation & Context1 hit
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Moneyball Moment Marketing CanadaMoneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Situation & Context1 hit
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Moneyball Moment Marketing CanadaMoneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Situation & ContextLoop · Zoom In1 hit
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The slide uses icons to represent different media channels including Multi-platform TV, Display & Other, Paid Search, Paid Social, Short-form Video Content, and Other Media.Moneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Situation & ContextLoop · Zoom In1 hit
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The chart is a horizontal stacked bar chart representing media spend allocation.Moneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Situation & ContextLoop · Zoom In1 hit
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Moneyball Moment Marketing CanadaMoneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Problem & Complication1 hit
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The slide uses a baseball metaphor, likely implying a 'home run' or 'hitting the mark' theme for the section.Moneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Benchmark Gap1 hit
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Moneyball Moment Marketing CanadaMoneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Benchmark Gap1 hit
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Moneyball Moment Marketing CanadaMoneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Benchmark Gap1 hit
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Moneyball Moment Marketing CanadaMoneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Benchmark Gap1 hit
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The chart uses arrows to indicate the direction and magnitude of the gap between current and optimal spend.Moneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Benchmark Gap1 hit
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The slide uses a waterfall-style logic to show the gap between current media-generated revenue and potential optimized revenue.Moneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Problem & ComplicationLoop · Benchmark Gap1 hit
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The slide uses a silhouette of a baseball player as a background image, likely metaphorically representing 'impact' or 'driving' results.Moneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Solution & ApproachLoop · Before After1 hit
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The slide uses a contrast-based visual to show the negative impact of removing TV (left) versus the positive halo effect of including it (right).Moneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Solution & ApproachLoop · Before After1 hit
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The chart uses a dashed horizontal line to establish a baseline for comparison across channels.Moneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Solution & ApproachLoop · Before After1 hit
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The chart uses arrows to indicate positive or negative variance from the 'Overall' baseline.Moneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Solution & ApproachLoop · Before After1 hit
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The slide uses a large background image of a family watching TV to reinforce the message.Moneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Solution & ApproachLoop · So What Cascade1 hit
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The chart illustrates the concept of diminishing marginal returns in marketing spend.Moneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Solution & ApproachLoop · So What Cascade1 hit
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The chart illustrates diminishing returns (plateauing) for digital channels versus linear returns for TV.Moneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Solution & ApproachLoop · So What Cascade1 hit
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Moneyball Moment Marketing CanadaMoneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Solution & ApproachLoop · So What Cascade1 hit
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Moneyball Moment Marketing CanadaMoneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Aha Moment1 hit
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Uses a simple additive equation to define a concept.Moneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Aha Moment1 hit
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The slide uses a donut chart visualization to highlight the gap between two CAGR metrics.Moneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Aha Moment1 hit
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The slide uses a donut chart to visualize the composition of media spend, with a specific focus on the LFVC category.Moneyball Moment Marketing Canada · Accenture
Consulting deck Strategy consulting Beat · Evidence & ProofLoop · Aha Moment1 hit