A navigable library for every canon family — arcs, beats, loops, tools, frameworks, slide types, functions, components, component subkinds and narrative concepts — with corpus coverage under the active filters.
Slide · slide
slide-architecture The 8-block sequence below is the reference architecture for an activist
This slide provides guidance on creating an effective cover slide
Slide · slide
before-after-recipe The visual counterfactual. Two trajectories side by side: where the
Right-sizing US & Europe footprint: Sites 2020: 19, 2025: 11; Utilisation 2020: 68%, 2025: 95%+
The slide compares WPP's structure before and after changes.
type: before_after, showing cost, weight, and power reduction
Slide · slide
closing-ask-slide The last slide the reader sees. Treat it as a single design moment —
Thank You with a logo
Spirit shareholders should vote AGAINST the Frontier transaction and also exercise appraisal rights they are entitled to under Delaware law
Contact information for Mikkel Johansen and Stefan Gruber
Slide · slide
cover-slide The first ten seconds. Build it deliberately.
paragraph/paragraph: Presenter: Sam Srivastava
This is a cover slide with a title, logo, and other identifying information.
The slide is a cover slide with a title/headline: 'Carbon Capture Utilization and Storage' and a logo.
Slide · slide
sum-of-parts-reveal-recipe The single most lucrative slide in the activist canon. McDonald's $46bn
title/headline: Athene's Substantial Available Capital = Embedded Growth
chart/bar-stacked: Fair Value + Dry Powder ($BN) vs Hypothetical NRPR (in $BN) legend: Fair Value of Capital (Dark Blue) and Available Capital (Gold)
The slide presents a Sum of the Parts analysis, which is a common recipe for revealing the intrinsic value of a company.
Slide · slide
peer-gap-chart-recipe The single most-copied slide in activism. This is the exact layout, used
The slide includes a scatter plot comparing earnings per share growth and total return, a common peer gap chart.
The slide presents a bar chart comparing the share of budget allocated for export promotion in Lebanon to peers.
Horizontal bar chart showing percentages for 33 countries plus a global average.
Slide · slide
visual-craft What separates a 5/5-visual-craft deck from a 3/5 one.
image/photo: Dior x Parley For The Oceans
image/logo-grid: Content titles: Cousteau, Genius: MLK Jr., Secrets of the Whales, A Real Bug's Life, America the Beautiful, Limitless, Welcome to Earth
Multiple screenshots of different apps
Slide · slide
3-second-rule Audience should grasp the main point within 3 seconds of seeing the slide
Headline numbers graspable instantly without reading
Sparse, single metric for instant grasp.
Three labeled boxes readable instantly
Slide · slide
accessibility-a11y Design usable by people of all abilities - alt text, contrast, keyboard nav
user interfaces, larger font sizes, higher screen contrast and simplified navigation makes the applications easier to use.
Accessibility is central to our building principles, and we maintain a dedicated team to oversee this.
The Contractor acknowledges that the State may be required to comply with the accessibility standards of Section 508 of the Rehabilitation Act...
Slide · slide
aesthetic-usability-effect Attractive designs are perceived as easier to use and more trustworthy
The slide mentions 'all-metal manufacturing' and 'automation', implying a focus on design and usability.
image/illustration: Google Visual Positioning Service Tracking Path to Purchase...In-Store
list/bullet: In the driver's seat: Five driver-specific screens, on-screen gesturing, voice-first foundation
Slide · slide
affordance Visual properties suggesting how object should be used
legend: Proximity sensor
image/screenshot: ServiceNow mobile app interface
source-note: "iPod" connector
Slide · slide
annotation Adding explanatory labels to highlight key data points
'Low revenues' / 'Small markets' callouts on chart
Callout '27% of national total in 2014'
AI-content callout summarises opportunity
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attentional-blink Brief period after noticing something when attention is reduced
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banner-blindness Users tune out repeatedly encountered content patterns - vary visual approaches
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centre-stage-effect People tend to choose the middle option in a set - place preferred option centrally
Recommendation favours larger but still-feasible 200-220 mil. option.
Vision / Future Back placed at centre between optimise and lighthouses.
Preferred option (Reshape, 50%+) placed in the centre column.
Slide · slide
change-blindness Failing to notice changes when attention is elsewhere
Television broadcasters are some of the most likely fodder for roadkill of any of the current media companies.
chart/bar-horizontal: Horizontal bar chart showing % change by country
The comparison of different versions of the website might relate to change blindness, though it's less directly connected.
Slide · slide
chartjunk-elimination Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines
chart/bar-vertical: On demand grocery GTV % of total
The area chart effectively communicates the proportion of stocks with a dividend yield >= 2% over time, with minimal non-essential visual elements.
chart/line: Line chart showing dollar-weighted average time from start date to contract consumption run rate (days) for FY21, FY22, and FY23 cohorts, with values ranging from 210 to 273 days.
Slide · slide
chart-selection-guide Choosing the right chart type for your data and message
chart/bar-vertical: STR Upper-Upscale RevPAR (1) $135 $134 $115 +49% $95 $90 $75 2009 2022
chart/bar-vertical: Quarterly corporate employee headcount from Q2-14 to Q2-16
chart/bar-stacked-100pct: Gender distribution by employee category for 2019 and 2020
Slide · slide
color-strategy Using color for emphasis, categories, sentiment, and hierarchy
Magenta action-box convention
Recommendations sit inside the SDG colour wheel as visual container
Gradient header bar 'Increasing scope and magnitude of tariffs' encodes severity.
Slide · slide
constraint Limiting possible actions to prevent errors
quote: The authors showed that embedding problems into the sparse topology of D-Wave’s quantum annealers incurs a “quadratic space overhead,” (meaning the size of hardware needs grows much faster than the size of the pro
Guests under the age of 18 must be accompanied by legally responsible adults during their stay.
Commit to spend X minutes to accomplish something. You are finished after X time.
Slide · slide
contrast-principle Higher visual weight draws attention - use contrast strategically for emphasis
Ad-supported segment visually highlighted as driver
Contrasts current ratio against the regulatory target band.
The contrast between stated importance and actual performance is highlighted.
Slide · slide
data-ink-ratio Maximize data, minimize non-data ink - remove chartjunk and decoration
chart/bar-vertical: On demand grocery GTV % of total
Single line, no gridlines, minimal axis decoration
The slide presents a bar chart with a clear and simple design.
Slide · slide
decoy-effect Adding an inferior option makes target option more attractive
Slide · slide
doherty-threshold Productivity increases when response time is under 400ms
We work in 1-week sprints. Do a task this week, next week, or kill it.