Learn pattern
Decoy Effect
Adding an inferior option makes target option more attractive
- Category
- Slide
- Source
- Huber, Payne & Puto (1982); Growth.Design Psychology
Tool · active
Decoy Effect
No matched slides under the current filters — adjust the document filters or check back as the corpus grows.
overview
What you need to know
Definition What is it?
Adding an inferior option makes target option more attractive
6 fields pending DB enrichment
These columns either grow organically as the pipeline observes the canon entry in real slides, or need manual enrichment in the source-of-truth DB. Surfaced here for transparency.
when_to_usewhy_it_workssignalsantipatternbody_doc_idcorpus_examples
Examples
Slide evidence
∅
No matching slides
No slide-level examples match this canon item under the active filters.