A navigable library for every canon family — arcs, beats, loops, tools, frameworks, slide types, functions, components, component subkinds and narrative concepts — with corpus coverage under the active filters.
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ikea-effect People value things more when they participated in creating them - co-creation moments
Co-creation phrasing 'Together, Accenture and the client selected'.
'Our own best credential' positions Accenture as having lived the journey
Accenture eats own dog food = invested credibility
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metaphor-analogy Making abstract concepts concrete through familiar comparisons
Collaboration imagery signals human-section pivot
'Gas is turning into gigawatts' uses metaphorical compression to anchor the upstream pivot.
Chess, port, Brandenburg gate imagery stand in for abstract factors.
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opening-hooks Techniques to capture attention: Startling statistic, provocative question, short story, analogy, contrast
Introductory framing of Indian philanthropy story
Cover quotes 'new rules of engagement' to set provocative frame.
Provocative question paired with motion-blur tunnel image
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rhyme-as-reason-effect Rhyming statements perceived as more truthful
Rhyming nail/scale punchline as the takeaway
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sinatra-test If you can make it there, you can make it anywhere - using flagship example
'Eight fastest growing segment' as flagship credential.
OCBC named as flagship case carrying 50%-faster claim.
Single flagship case: oil & gas company hit 85% forecast accuracy
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singularity-effect People care more about individuals than statistics - use specific examples
Vignette grounded in a specific scenario
Specific Asia-Pacific bank case with '1,500 AI models' detail
Names a single individual to humanize the issue.
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social-validation Showing others have done something, especially similar others
8,500+ partners + callout 'Our partners use our platform to better serve their clients'
Title 'Powering the Biggest Brands' implies customer logo wall
Multiple user testimonials with platform icons.
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story-moments Design key emotional beats: The Shock, The Vision, The Proof, The Choice, The Call
Insurer case opens with $400M value-based transformation.
The future of insurance lies in smart innovation, streamlined operations, and strong ecosystem alliances, which are the key factors for success in an increasingly dynamic market.
Pandemic news collage functions as 'the shock' moment in deck.
Slide · slide
success-framework Simple, Unexpected, Concrete, Credible, Emotional, Stories - making ideas stick
paragraph/paragraph: Be the place that people come to grow and develop as inclusive leaders
Context: PwC has built a global framework to accredit learning and skills across its 340,000 people, recognizing human-centric capabilities to make progress visible, portable and understood across te
TRANSFORMATIVE IMPACT
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thats-not-all-technique Add bonus before person decides - increases perceived value
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unexpected-pattern Breaking a pattern to create surprise and attention
Soft-skill 'communication' tops a tech-skill ranking
Visual rhythm shows 2022 matching the all-time-high 1994-2007/2010-2014 periods.
Naming the wait-and-see group 'observers' creates an unexpected label
slide
balanced-scorecard Framework: Balanced Scorecard
Radar chart showing performance across 6 metrics: Executive advocacy, Leadership, Strategic decision making, Talent capability, Digital procurement, Supply chain transparency, Balanced scorecard.
The components include multiple metrics and a table, which could align with a balanced scorecard approach.
slide
bcg-growth-share-matrix No clear BCG Growth-Share Matrix visible
ML and now Generative ML unlock step changes in demand for raw computing capacity
chart/bar-vertical: Category is large, with solid growth; ~5% CAGR; CHF 11 bn (2018), CHF 12 bn (2021)
slide
capital-allocation-framework chart/bar-vertical: Non-GAAP operating margin target; metric/primary: Non-GAAP operating margin: 15-17%
paragraph/paragraph: Adds 10%-20% to development costs
framework/instance: Capital allocation framework
slide
customer-journey-map diagram/customer-journey: Linear Experience
The initial pitch I got was that you were all about expenses and credit cards, but you are actually solving one more problem for me.
Sam and Ashley in the future may ... Start a small business and need a Commercial Auto or BOP policy; Have children and want Life Insurance; Have a teen driver and want an Umbrella policy
slide
flywheel The slide features a diagram/flywheel representing a feedback loop
The Rocket Flywheel
framework/instance: Flywheel diagram showing Customer Spend, Supplier Network, and Community Intelligence
slide
gantt-chart chart/bar-horizontal: Gantt chart showing 14-week timeline for facilities management tasks
Gantt chart showing project milestones and phases from 2020 to 2022
Timeline grid showing tasks for Strategy, Event Logistics, Communications, Compact Content, Steering Committee, and Governance and Development.
slide
heatmap-matrix Heatmap matrix of IC50 values for antibodies vs variants
chart/heatmap: Mutation heatmap matrix
chart/heatmap: Perpetuity Growth Rate Sensitivities and EBITDA Exit Multiple Sensitivities
slide
iceberg-model framework/instance: Iceberg metaphor showing visible symptoms (top) vs root issues (bottom)
Iceberg diagram illustrating IoT applications (above water) and IoT & enablement (below water)
framework/instance: Iceberg model
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jobs-to-be-done Buyers can compile a record with their favourite songs and make a custom cover.
Serving the unbanked consumers, on the other hand, is the most difficult undertaking.
How USSA plans to facilitate best practice sharing: Establish online member-only forums; Hold USSA seminars/ webinars/ conference calls; Establish blog or separate forum; Develop process and assign individua
slide
market-segmentation-pyramid chart/bar-stacked: Fluff demand by end use category (Mt), chart/donut: Fluff demand by region (%)
metrics like market cap, per capita, population
The slide mentions market sizing with specific numbers, but no clear pyramid structure is visible.
slide
maturity-model Deep Metrics: Analyzes inputs, impacts and risks across multiple time horizons
Food ecosystem orchestration: level of importance/maturity (% of companies)
The slide presents a maturity framework, which is a type of model used to assess the maturity of an organization.
slide
network-effects-flywheel diagram/hub-spoke: Network visualization showing central nodes connecting to many smaller nodes.
NVIDIA's Multi-Sided Platform and Flywheel
Compound Network Effects
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matrix-nxn diagram/nxn-matrix: Deployment Options: Public Cloud, Private Cloud, Off-Cloud. Consumption Options: License, Cloud, APIs. OpenText Private Cloud, Micro Focus Today.
This slide features a diagram with multiple elements, including a matrix.
The comparison matrix across three categories can be considered an NxN matrix.