IKEA Effect pattern illustration

Learn pattern

IKEA Effect

People value things more when they participated in creating them - co-creation moments

Category
Slide
Source
Norton, Mochon & Ariely (2012); Growth.Design Psychology
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overview

What you need to know

Definition What is it?

People value things more when they participated in creating them - co-creation moments

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  • why_it_works
  • signals
  • antipattern
  • body_doc_id