Deloitte · consulting-deck
The CMO Survey Marketing in a Post Covid Era
82 pages · 4 arc beats · 3 loops
The CMO Survey Marketing in a Post Covid Era
Deloitte arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
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Deck intelligence map
4 coverage by narrative range · generated from this deck JSON
Narrative range 208 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Setup 7 slides 100% 7/7 slides 100% 7/7 slides · 38 hits 57.1% 4/7 slides 28.6% 2/7 slides — 0/7 slides
100% 7/7 slides — 0/7 slides
Industry Trends 72 slides 100% 72/72 slides 100% 72/72 slides · 451 hits 94.4% 68/72 slides 43.1% 31/72 slides · 33 hits 4.2% 3/72 slides 100% 72/72 slides · 201 hits 11.1% 8/72 slides Key Takeaways 63 slides 100% 63/63 slides 100% 63/63 slides · 393 hits 95.2% 60/63 slides 36.5% 23/63 slides · 24 hits 4.8% 3/63 slides 100% 63/63 slides · 188 hits 9.5% 6/63 slides Data Table 66 slides 100% 66/66 slides 100% 66/66 slides · 416 hits 93.9% 62/66 slides 40.9% 27/66 slides · 28 hits 4.5% 3/66 slides 100% 66/66 slides · 194 hits 9.1% 6/66 slides Slide inventory
82 every slide · same image gating as the playbook
01
Features a stylized image of the Statue of Liberty wearing a face mask.front_matter
Open slide detailBeat · Setup
02
This is a text-heavy executive summary slide from a recurring industry survey report.summarize
Open slide detailBeat · Setup
06
The slide provides context on the sample composition for The CMO Survey.summarize
Open slide detailBeat · Setup
08
The slide provides a narrative synthesis of survey data points regarding economic sentiment and business reactions to inflation.establish_context
Open slide detailBeat · Industry Trends
09
Data source: The CMO Survey, September 2022.analyze_data
10
Data source: The CMO Survey, September 2022.analyze_data
11
The chart visualizes survey data from The CMO Survey, September 2022.analyze_data
Open slide detailBeat · Industry Trends
12
The slide uses icons to categorize rows (Economic Sector, Industry Sector, Internet Sales, Revenues, Employees) and symbols (down arrow, up arrow, equals sign) analyze_data
Open slide detailBeat · Industry Trends
14
The slide summarizes findings from The CMO Survey, September 2022.summarize
Open slide detailBeat · Industry Trends
15
The chart tracks four categories: Trusting Relationships, Excellent Service, Superior Product Quality, and Low Price across four time periods.summarize
16
Data from The CMO Survey, September 2022.summarize
18
The slide provides a narrative overview of survey findings regarding marketing budgets, R&D comparisons, and digital investment shifts.summarize
Open slide detailBeat · Industry Trends
21
Data from The CMO Survey, September 2022. Uses grouped bar charts for continuous variables and tables for categorical sector data.analyze_data
Open slide detailBeat · Industry Trends
23
The chart uses a diverging bar structure to show the split between companies favoring R&D vs Marketing budgets.analyze_data
Open slide detailBeat · Industry Trends
24
The slide uses a series of bar charts to show the percentage difference between R&D and marketing budgets.analyze_data
Open slide detailBeat · Industry Trends
28
The chart compares two categories: New Product Introductions and New Service Introductions.analyze_data
Open slide detailBeat · Industry Trends
29
The slide uses a line chart to visualize the fluctuation in marketing spend, highlighting a recent decline.analyze_data
Open slide detailBeat · Industry Trends
30
The slide uses a donut chart to visualize budget allocation percentages.analyze_data
Open slide detailBeat · Industry Trends
31
The slide uses a narrative format to summarize survey findings regarding digital marketing maturity and investment shifts.summarize
Open slide detailBeat · Industry Trends
32
Uses a butterfly metamorphosis metaphor to represent stages of digital transformation maturity.summarize
Open slide detailBeat · Industry Trends
33
Uses caterpillar and butterfly icons to represent the maturity journey.compare_options
Open slide detailBeat · Industry Trends
35
Data source: The CMO Survey. The chart tracks a 1-7 scale metric over three time points.analyze_data
Open slide detailBeat · Industry Trends
36
This is a summary slide from The CMO Survey (September 2022) detailing mobile and social media budget allocations.summarize
Open slide detailBeat · Industry Trends
44
The slide uses donut charts to represent survey data.analyze_data
Open slide detailBeat · Industry Trends
46
The slide provides a narrative synthesis of survey data points regarding C-suite relationships, political activism, and sustainability efforts.summarize
47
Data from The CMO Survey, September 2022.analyze_data
48
Data from The CMO Survey, September 2022.summarize
49
Data source: The CMO Survey, September 2022.summarize
58
Data source: The CMO Survey, September 2022. Scale is 1-7.analyze_data
Open slide detailBeat · Industry Trends
59
The slide provides a narrative overview of key metrics regarding marketing analytics adoption and impact.summarize
Open slide detailBeat · Industry Trends
60
The chart shows a significant upward trend in the most recent data point and the projection.analyze_data
Open slide detailBeat · Industry Trends
65
The chart shows a longitudinal survey result from The CMO Survey.analyze_data
Open slide detailBeat · Industry Trends
66
Data from The CMO Survey, September 2022. Scale is 1 (Not at all) to 7 (Very highly).analyze_data
Open slide detailBeat · Industry Trends
70
The chart uses a bridge-style visualization to show growth from 8.6% to 22.9%.quantify_impact
Open slide detailBeat · Industry Trends
73
Slide from The CMO Survey, September 2022. Contains specific percentage data points regarding investment growth and research methodology adoption.summarize
Open slide detailBeat · Industry Trends
75
The chart uses a grouped bar format to compare two time periods (2017 vs 2022) and annotates the percentage growth between them.analyze_data
Open slide detailBeat · Industry Trends
80
The chart uses a visual arrow to emphasize the duration spectrum from short-term (clock icon) to long-term (calendar icon).analyze_data