Spending on marketing analytics as a percentage of marketing budgets hit an all-time high at 8.9% and this trend is expected to continue over the next three years to reach 14.5%.
The CMO Survey Marketing in a Post Covid Era · page 59 of 82
The slide provides a narrative overview of key metrics regarding marketing analytics adoption and impact.
Consulting deck · industry_trends · summarize · overcrowded density
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Audience Definition slide · 50%
The slide discusses companies' progress in achieving a contribution from marketing analytics to company performance, implying an understanding of the audience's needs.
Quantification slide · 70%The slide presents various metrics and statistics, such as the 8.9% marketing analytics budget allocation.
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