{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5ca1-7489-b636-f02dab3225ad", "slug": "1dfb82eb5691d211", "title": "The CMO Survey Marketing in a Post Covid Era", "subtitle": "Deloitte", "author": "Deloitte", "pageCount": 82, "kind": "consulting-deck", "orientation": "landscape", "aspectRatio": 1.778, "document": { "id": "019dd923-5ca1-7489-b636-f02dab3225ad", "slug": "1dfb82eb5691d211", "title": "The CMO Survey Marketing in a Post Covid Era", "rawTitle": "The CMO Survey Marketing in a Post Covid Era", "authorId": "EY", "authorName": "Deloitte", "authorDisplay": "Deloitte", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "The-CMO-Survey-Marketing-in-a-Post-Covid-Era.pdf", "sourceUrl": "https://cmosurvey.org/wp-content/uploads/2022/09/The_CMO_Survey-Highlights_and_Insights_Report-September_2022.pdf", "sourceDate": "2022-09-15 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-23 20:51:34+00", "status": "ready", "pageCount": 82, "orientation": "landscape", "aspectRatio": 1.778, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/1dfb82eb5691d211", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 82, "pagesIndexed": 82, "pagesWithImages": 82, "pagesWithMetadata": 82, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 504, "chartCount": 73, "metricSlides": 73, "toolMatches": 36, "documentToolMatches": 0, "frameworkMatches": 3, "arcMatches": 1, "beatMatches": 4, "loopMatches": 3, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "evidence": "The document follows a sparkline narrative, presenting a series of key insights and trends in marketing, with a focus on the impact of Covid-19.", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:05:18.51787+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 7, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "from": 1, "name": "Setup", "beatId": "d218c289-16a1-4528-bab1-0e2632499057", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "evidence": "The document begins with an introduction to The CMO Survey, its methodology, and participants.", "position": 0, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 10, "from": 9, "loop": { "name": "01_logic_chain", "slug": "01-logic-chain", "status": "active", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion", "familyLabel": null, "categoryName": "Logical Reasoning", "categorySlug": "logical-reasoning" }, "matchId": "495dc2cd-55a4-4f75-b064-cf322ee3b2e6", "evidence": "The document presents macroeconomic forecasts and trends, setting the stage for the rest of the survey.", "position": 0, "objective": "What are the macroeconomic forecasts and trends?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:05:18.68124+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 16, "from": 15, "loop": { "name": "03_aha_moment", "slug": "03-aha-moment", "status": "active", "bestFor": "Data-heavy sections, research findings, analytical arguments", "canonId": "019dd956-66f4-7668-ab25-cec9c996c0bc", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "description": "Establish a tension, present data, then deliver the insight that changes everything", "familyLabel": null, "categoryName": "Narrative", "categorySlug": "narrative" }, "matchId": "c1c32f0a-f46e-4ce8-b4fa-cdd606c59715", "evidence": "The document highlights that customers continue to prioritize superior product quality.", "position": 1, "objective": "What are the key priorities for customers?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:05:18.713793+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 49, "from": 46, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null, "categoryName": "Vision", "categorySlug": "vision" }, "matchId": "f6d15c1b-507b-4580-aa4c-80e66093c9f9", "evidence": "The document shows that marketing leaders perform well in explaining marketing's impact on the bottom line to other C-Suite members.", "position": 2, "objective": "How do marketers explain marketing's impact on the bottom line?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:05:18.745864+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "tools": [ { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. Build it deliberately.", "familyLabel": "slide-recipe", "categoryName": "Slide", "categorySlug": "slide" }, "agent": "designer", "layer": "slide", "agents": [ "designer" ], "matchId": "e00b978c-9d64-42be-86db-b41baa3fe502", "evidence": "This slide serves as the cover page with title, subtitle, and logos.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:11:23.926542+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Executive summary", "slug": "executive-summary", "status": "active", "bestFor": null, "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61", "version": 1, "bodyDocId": null, "description": "A condensed view of the entire argument on a single slide / block.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "3d43f04b-f1ae-409b-b7d9-7abae4d0b9c9", "evidence": "The slide provides a summary of key findings from The CMO Survey.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:11:23.994605+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "ea967f0a-0e4d-4fc2-be07-d9de66149639", "evidence": "A majority of companies report that inflationary pressures are decreasing marketing spending levels (42.3%), but almost just as many (41.0%) note neither an increase or decrease.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:25.186657+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data Story Arc", "slug": "data-story-arc", "status": "active", "bestFor": null, "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a", "version": 1, "bodyDocId": null, "description": "Context → Conflict → Insight → Implication structure for data narratives", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "f67a9019-f55e-4b95-b04c-1ce7bd5972cc", "evidence": "Optimism regarding the U.S. economy's current quarter (Q3 2022) compared to last quarter (Q2 2022) also shows weakening, with only 12.1% of marketers reporting to be “more optimistic” and 66.3% “less", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 21:11:25.2262+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "b11af212-1343-4156-b65b-96f1b16838d3", "evidence": "B2B Product: 60.3, B2B Services: 59.3, B2C Product: 48.6, B2C Services: 56.7", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:11:25.30508+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Before-After-Bridge", "slug": "before-after-bridge", "status": "active", "bestFor": null, "canonId": "019dd956-8604-7188-883f-42370288ad05", "version": 1, "bodyDocId": null, "description": "Narrative structure: Paint the before, show the after, explain the bridge", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "bc79f8fe-5e01-4b90-967b-413428fbf53d", "evidence": "Optimism about the economy has sunk nearly to levels not seen since the height of the pandemic in June 2020.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:25.383683+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data-Ink Ratio", "slug": "data-ink-ratio", "status": "active", "bestFor": null, "canonId": "019dd956-afc8-70da-b378-92834d36fde6", "version": 1, "bodyDocId": null, "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "b1b2eda9-02ff-4824-a6b4-b70d7bf8cc12", "evidence": "How inflation is influencing marketing spending", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 21:11:25.461952+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Table data", "slug": "table-data", "status": "active", "bestFor": null, "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d", "version": 1, "bodyDocId": null, "description": "Tabular layouts of structured data.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "abab153b-6c47-45a0-bb3e-35b4157bb7af", "evidence": "The table displays categories of companies and their reported impact of inflation on marketing spend (Reduce, Increase, No effect).", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:11:25.540954+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Call to action", "slug": "call-to-action", "status": "active", "bestFor": null, "canonId": "019dd9e1-4bbb-702a-9ead-82daf188bb7c", "version": 1, "bodyDocId": null, "description": "Explicit prescription of what the audience should do next.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "cfd94495-10e2-458c-8769-3c72230093c9", "evidence": "Insights: Echoing dampened optimism for the US economy, marketing activities are also being influenced by inflationary pressures.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:11:25.620081+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Audience Persona", "slug": "audience-persona", "status": "active", "bestFor": null, "canonId": "019dd956-7fe3-74e9-88b8-be0bea34f219", "version": 1, "bodyDocId": null, "description": "Detailed fictional profile of typical audience member including goals, frustrations, and context", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "fa75bf90-df68-43b8-b331-1b2ac967844d", "evidence": "Marketers report that superior product quality (ranked as the top priority by 30.0%), excellent service (18.5%), and low price (17.2%) will be their customers' top priorities in the next year.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 21:11:25.699227+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "List presentation", "slug": "list-presentation", "status": "active", "bestFor": null, "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1", "version": 1, "bodyDocId": null, "description": "Bulleted, numbered, or checklist enumerations.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "f70bf228-d62a-41f4-aa24-6de3ea1e5eda", "evidence": "We increased the number of channels we use; We are starting to return to or open new face-to-face channels; We are using our social channels to sell products and services; We added a direct-to-consumer/custo", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:11:25.817256+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Big Idea Formula", "slug": "big-idea-formula", "status": "active", "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.", "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf", "version": 1, "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e", "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "8e2c8377-94a2-4b6e-bc32-b5a91811f9c5", "evidence": "The pandemic's acceleration of digital marketing investments has pushed marketing budgets as a percent of overall company budgets up to the highest level (13.8%) in CMO Survey history...", "pageRefs": null, "priority": "Core", "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:11:25.937745+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.", "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.", "cardinality": null, "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to." }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "f0d603d4-286e-4345-afb4-3a935e83bf2a", "evidence": "Marketing expenses account for what percent of your company’s overall budget?", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:26.015686+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 19, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Before/after framing", "slug": "before-after-framing", "status": "active", "bestFor": "For turnaround / reform proposals", "canonId": "019dd9e1-528b-72ec-a563-e5dcb9410f67", "version": 1, "bodyDocId": "019dd9a1-80bf-72e9-980b-ccd1c0cd3488", "description": "You visualise two futures side by side: the trajectory the target is on\ntoday, and the trajectory under your proposed intervention. The reader\nhas to see the delta to feel the stakes.\n\nIt's the rhetorical cousin of the peer-gap — same visual grammar\n(comparison), but across **time** instead of across peers.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "6985b6b2-731f-4856-bfed-ec4ca828e15e", "evidence": "The slide compares marketing budgets as a percent of revenues before and after Covid, showing a reversion to pre-pandemic levels.", "pageRefs": null, "priority": null, "whenToUse": "For turnaround / reform proposals", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:25.965733+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 20, "whyItWorks": "- It **quantifies the opportunity cost** of inaction. \"Doing nothing\"\n becomes a concrete, visible path, not an abstraction.\n- It **makes the Answer tangible**. The prescription isn't a paragraph;\n it's a trajectory the reader can point at.\n- It **pre-empts the status-quo defence**. Management usually argues \"we\n have a plan\". Your chart shows what their plan looks like vs. yours.\n- It **satisfies both the Architect** (math adds up) **and the Storyteller**\n (emotional delta between two futures).", "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "2e75378b-11bd-4782-829e-6370daa6f55c", "evidence": "Although not explicitly a 2x2 matrix, the table and breakdowns by sector and industry could imply a matrix structure.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:11:26.027365+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 21, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "List presentation", "slug": "list-presentation", "status": "active", "bestFor": null, "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1", "version": 1, "bodyDocId": null, "description": "Bulleted, numbered, or checklist enumerations.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "77fea295-3de7-49b7-8c9c-770b4c404ad1", "evidence": "The slide presents a list of marketing expenses with corresponding percentages.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:26.08957+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Waterfall chart", "slug": "waterfall-chart", "status": "active", "bestFor": null, "canonId": "e2799da3-725f-44a9-a093-570f1f388e64", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "4b5e71db-b0b2-4f7c-820f-82b44a66ca62", "evidence": "The slide mentions a 'Distribution of R&D vs Marketing budget differences' which could be represented as a waterfall chart.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:26.151664+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 23, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Maturity model", "slug": "maturity-model", "status": "active", "bestFor": null, "canonId": "019de52d-1923-75fc-9be0-131883ed3458", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "7465585c-7a87-4206-88c8-24d3dfceb572", "evidence": "maturity_model type and framework/instance: Digital transformation maturity stages", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:11:34.685554+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 32, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "fbeeb735-65be-49c6-b3c0-66fc106f0fff", "evidence": "The slide discusses the role of marketing leaders and their interactions with other C-suite members, indicating an understanding of the audience.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:33.985265+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 46, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "9b96da68-449b-4cc8-a162-13e233b87a0a", "evidence": "The slide discusses the partnership between CMOs and CFOs, indicating an understanding of the audience and their needs.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:34.104914+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 48, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data-Ink Ratio", "slug": "data-ink-ratio", "status": "active", "bestFor": null, "canonId": "019dd956-afc8-70da-b378-92834d36fde6", "version": 1, "bodyDocId": null, "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "bf6a0721-7a72-455c-8d87-7cff8a3ff374", "evidence": "The slide contains a bar chart showing scores for various outcomes, which implies a focus on effectively presenting data.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:27.127252+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 58, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "b68fa7ca-015d-4e88-9b91-f184e5edf85b", "evidence": "The slide discusses companies' progress in achieving a contribution from marketing analytics to company performance, implying an understanding of the audience's needs.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:11:27.191612+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 59, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "04e46f88-a9cd-4e6b-a744-990bbb3f5d2d", "evidence": "The slide presents various metrics and statistics, such as the 8.9% marketing analytics budget allocation.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:27.225317+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 59, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "3b5ca3da-6707-4fea-a635-88bf02fa5cd5", "evidence": "The slide features a line chart showing marketing analytics spend as a percentage of budget over time.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:27.286987+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 60, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "07b7fc5a-2350-4990-aed1-2529af7876a8", "evidence": "The slide contains a table with various sectors and their corresponding marketing analytics budget allocations, which could be seen as a simple matrix.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:11:27.350687+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 61, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Table data", "slug": "table-data", "status": "active", "bestFor": null, "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d", "version": 1, "bodyDocId": null, "description": "Tabular layouts of structured data.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "b7c86dcb-1418-44f1-aa59-fdd9ecdaa801", "evidence": "The slide features a two-column table listing marketing activities and their corresponding reporting percentages.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:27.47546+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 64, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "b42bae85-40bb-46e2-a62a-802cc2f206d3", "evidence": "The slide presents various metrics and statistics, such as the 4.5 marketing analytics contribution score.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:27.552794+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 65, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Comparison frame", "slug": "comparison-frame", "status": "active", "bestFor": null, "canonId": "019dd9e1-484b-7399-a4fc-d14644b99f93", "version": 1, "bodyDocId": null, "description": "Two or more states/subjects placed side by side to expose a gap.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "7a5480da-f9f9-4847-93bc-a36841985c68", "evidence": "The slide compares B2C Product average vs Overall average across three metrics.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:27.644072+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 67, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "ef05f253-71b7-4d18-a847-fe0ff4a78990", "evidence": "The slide presents various metrics and statistics, such as the 4.1 talent readiness score.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:27.737322+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 69, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "AIDA Model", "slug": "aida-model", "status": "active", "bestFor": null, "canonId": "019dd956-86fc-773c-813f-d416714b8413", "version": 1, "bodyDocId": null, "description": "Attention, Interest, Desire, Action - classic persuasion sequence", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "41c6b66a-4662-4b4c-bf13-004e3b037b16", "evidence": "Artificial intelligence and machine learning expected to grow", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:34.246188+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 70, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "NxN matrix", "slug": "matrix-nxn", "status": "active", "bestFor": null, "canonId": "019de52d-2313-71fa-bb45-a7d1a4aae23a", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "69378966-6d5c-4100-b914-b212d398424a", "evidence": "table/data: Economic Sector adoption table", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:11:34.309535+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 71, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Before-After-Bridge", "slug": "before-after-bridge", "status": "active", "bestFor": null, "canonId": "019dd956-8604-7188-883f-42370288ad05", "version": 1, "bodyDocId": null, "description": "Narrative structure: Paint the before, show the after, explain the bridge", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "76195309-13cf-4d0b-9bcb-9e2056776815", "evidence": "Effects of blockchain on marketing strategies remain the same as February 2020", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 21:11:34.374758+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 72, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data Story Arc", "slug": "data-story-arc", "status": "active", "bestFor": null, "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a", "version": 1, "bodyDocId": null, "description": "Context → Conflict → Insight → Implication structure for data narratives", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "9d531944-6b20-48f2-84e2-97873313817d", "evidence": "table/data: Marketing capabilities (4.7 vs 5.0), Customer insights (4.4 vs 4.7), Competitive intelligence (4.3 vs 4.4), Marketing analytics (4.2 vs 4.4), Marketing research (4.0 vs 4.2), Marketing training (3.4 vs 3.8)", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:34.468548+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 74, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chartjunk Elimination", "slug": "chartjunk-elimination", "status": "active", "bestFor": null, "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1", "version": 1, "bodyDocId": null, "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "375486e9-e4a1-43ff-9026-2be472f8dfad", "evidence": "chart/bar-grouped: Grouped bar chart showing spending percentages for four categories", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:11:34.532059+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 75, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "c88261b6-38cd-4d68-a57d-f44ffaf94b24", "evidence": "Compared to 2021, rate your company's performance during the prior 12 months:", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 21:11:34.659296+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 78, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Evidence Matrix", "slug": "evidence-matrix", "status": "active", "bestFor": null, "canonId": "019dd956-7ecc-74c2-b46c-0b9c1f4c73d7", "version": 1, "bodyDocId": null, "description": "Planning visual assets: Claim → Evidence Needed → Data Source → Visual Type", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "04500214-7a7c-473e-bd75-84277a861346", "evidence": "table/data: Industry sector and Modal duration mapping for 15 sectors", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:34.802332+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 81, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "145d35d0-05e2-43b4-a965-7aef0addbb27", "evidence": "Mentions nascent, emerging, integrated, and institutionalized/established phases of digital marketing journey.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 19:30:28.043+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 31, "frameworkName": "maturity-model" }, { "matchId": "ae7e5301-33ae-4b75-8a73-29e588dde781", "evidence": "Four-stage progression from Nascent to Institutionalized/Established", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:30:24.422+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 32, "frameworkName": "maturity-model" }, { "matchId": "aeb2d30a-6b85-4ae9-a544-785f7bf45b18", "evidence": "Compares characteristics across stages of digital transformation journey", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 19:30:23.885+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "frameworkName": "maturity-model" } ], "patterns": [] }, "storymakers": null, "score": { "backend": "claude", "scoredAt": "2026-05-02 11:43:00.997+00", "subScores": { "scqa_arc": 38, "action_titles": 78, "mece_structure": 72, "closing_strength": 25, "evidence_quality": 88, "clarity_of_thesis": 35, "production_quality": 62, "visual_storytelling": 62 }, "totalScore": 58, "coveragePct": 100, "explanations": { "scqa_arc": "Reads as an analytical dump organized by survey topic rather than Situation->Complication->Question->Answer; no single complication drives the deck and no resolving 'so what' lands at the end.", "action_titles": "~70% of data slides carry true action titles (e.g., slide 19: 'Marketing budgets as a percent of overall company budgets rise to all-time CMO Survey high'), but front matter and section dividers (1-8, 14, 22, 31, 36, 41, 46, 55, 59, 73, 77) use topic labels.", "mece_structure": "Eleven thematic sections (macro, customers/channels, spending, digital, social/mobile, jobs, leadership, DE&I, analytics, knowledge, performance) are largely non-overlapping, though spending and digital leak into each other on slides 25-30.", "closing_strength": "Slide 82 is a contact/sponsor sign-off with no recommendation, no implications-for-CMOs synthesis, and no call to action; the deck simply runs out.", "evidence_quality": "Every quantitative claim is backed by the n=273 survey, longitudinal data points, and sector breakouts; sourcing is consistent and methodology is disclosed up front (slides 4-6).", "clarity_of_thesis": "Slides 1-5 introduce survey methodology but never state a declarative central argument; the executive summary on slide 2 is a topic list rather than a thesis.", "production_quality": "Action-title density is healthy and color/iconography are consistent, but section dividers (8, 14, 31, 36, 41, 46, 55, 59, 73, 77) are text-heavy paragraphs and the 14 overcrowded slides hurt whitespace discipline.", "visual_storytelling": "Charts mostly fit the message (line for trends, donut for share, bar for comparison), but 14 slides are flagged overcrowded (10, 23, 24, 26, 37, 39, 50, 51, 56, 58, 61, 63, 66, 71) with three+ charts plus tables on one canvas." }, "slidesAnalyzed": 82 }, "review": { "backend": null, "verdict": "A competent annual research report with above-average chart titles but essentially no story arc — useful as a teaching example of strong metric-led action titles in the middle, and as a cautionary example of how topic-driven structure and missing opening/closing acts turn insight-rich data into a reference document rather than a persuasive deck.", "reviewedAt": "2026-04-24 21:40:20+00", "slidesSeen": 82, "suggestions": [ "Replace the p.2 summary with a 1-page pyramid: 3-5 governing takeaways as action titles (e.g. 'Budgets hit all-time high but ROI confidence slips'; 'CMOs gain seat at the table but CMO-CFO bond unchanged'), so the answer precedes the analysis.", "Insert 4-5 more section dividers (Spending, Analytics, DE&I, Performance) and title each one with the section's headline insight — not the topic noun — so pillars become MECE and each act opens with an argument.", "Add a 'So What for CMOs' closing block before p.82: 2-3 slides translating the data into prioritized implications and a named call to action, converting the report from atlas to argument." ], "closingScore": 15, "openingScore": 28, "topStrengths": [ "Strong use of quantified action titles in the middle sections — e.g. p.19 'Marketing budgets … rise to all-time CMO Survey high', p.29 'Traditional advertising marketing spend expected to dip in the next 12 months', p.62 'Company use of marketing analytics in decision making rises to all-time high'", "Consistent pattern of pairing a trend slide with a firm/industry-breakout slide (e.g. p.19→p.21, p.26→p.27, p.42→p.43, p.62→p.63) giving readers both the headline and the cut", "Callouts are metric-led and specific, often quoting the exact number from the chart ('57.2 out of 100', '30.2%', '8.9%'), which makes the pull-quote genuinely skimmable" ], "topWeaknesses": [ "No executive answer up front: p.2 is labeled 'executive_summary' but titled only 'The CMO Survey' — no pyramid-principle lead, no governing thesis", "Almost every section-opener is a noun label ('Marketing Jobs' p.41, 'Marketing Leadership' p.46, 'Marketing Analytics' p.59, 'Marketing Knowledge' p.73, 'Marketing Performance' p.77), breaking the action-title rhythm exactly when pillars need the most insight-density", "Closing (p.77-82) is a data tail — 'Effects of marketing investments' (p.80), 'How industries vary' (p.81), cover repeat (p.82) — with zero implications, recommendations, or 'so-what' for the CMO reader", "Only 2 dividers for ~9 topic clusters → pillars are not MECE, they're a table of contents (p.7) rendered sequentially" ], "narrativeScore": 40, "pillarCritique": "Only two section dividers exist (p.14 'Customers and Channels', p.46 'Marketing Leadership') for ~9 distinct topics, so pillars are massively under-provisioned and the structure behaves as a sequential topic dump rather than a MECE decomposition — Spending, Social/Mobile, Jobs, DE&I, Analytics, Knowledge, and Performance all flow past without a divider.", "closingCritique": "The last five content slides (p.78-81) are more data tables on performance and industry variance, and p.82 is just a repeated 'The CMO Survey' cover mark with no recommendation, next steps, or memorable close — the deck simply stops rather than landing an ask.", "openingCritique": "The first 5 slides go cover → generic 'The CMO Survey' (p.2) → 'About The CMO Survey' (p.3) → 'Survey Methodology' (p.4) → 'Survey Participants' (p.5) — classic research-report front matter with zero thesis, zero stakes, and no hook; the reader has to wait until p.8 to learn what the deck is even about.", "extractionSeconds": 75.70561, "narrativeCritique": "This is a research/survey report structured as a topic index (Economy → Customers/Channels → Spending → Social/Mobile → Jobs → Leadership → Analytics → Knowledge → Performance), not a story arc — Situation and Complication are implied by macro context (p.8-13) but no Question or Resolution is ever framed, so the deck reads as a data atlas rather than an argument.", "titleQualityScore": 62, "titleQualityCritique": "Roughly two-thirds of body titles are genuinely declarative ('Optimism for the U.S. economy plummets' p.9, 'Marketing budgets … rise to all-time CMO Survey high' p.19, 'Marketing teams grew by 15% percent over the last year' p.42), but recurring noun-label titles drag the average down ('Macroeconomic Forecasts' p.8, 'Marketing Jobs' p.41, 'Marketing Analytics' p.59, 'Marketing Knowledge' p.73, 'Marketing Performance' p.77)." }, "activistThesis": null, "pitchdeck": { "metadata": null, "profile": null }, "slides": [ { "page": 1, "type": "setup", "title": "Features a stylized image of the Statue of Liberty wearing a face mask.", "function": "front_matter", "imagePath": "https://imgproxy.kitesheet.com/sFnfVLLBJ7zKy5j05mgmxMOIwAr6C9LhVkK-elxJrdg/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xZGZiODJlYjU2OTFkMjExL3AwMDEuanBn", "rawType": "cover", "block": null, "metadata": { "slideType": "cover", "slideTypeCanon": { "name": "Cover", "slug": "cover", "status": "active", "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410", "version": 1, "description": null }, "function": "front_matter", "functionCanon": { "name": "Front matter", "slug": "front_matter", "status": "active", "canonId": "019de52d-133d-73f0-9e26-201eda96b098", "version": 1, "description": null }, "density": "sparse", "densityScore": 20, "componentCount": 5, "textChars": 131, "nDataPoints": 0, "notes": "Features a stylized image of the Statue of Liberty wearing a face mask.", "elementsJson": [ "headline_text", "photo", "logo_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:19.653+00", "seconds": 2.534, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/1", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-1", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 1, "w": 0.35, "x": 0, "y": 0 }, "kind": "image", "text": "Statue of Liberty with mask", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Illustration", "slug": "illustration", "status": "active", "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615", "version": 1, "description": null }, "framework": null }, "subkind": "illustration", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:19.653+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8b547870-1cfc-4675-b836-45d9e29c270b", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.5, "x": 0.43, "y": 0.87 }, "kind": "image", "text": "Deloitte, Duke Fuqua, AMA logos", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:19.653+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "66c0a79f-576f-4237-923d-6284c53e46d6", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.5, "x": 0.43, "y": 0.69 }, "kind": "paragraph", "text": "September 2022", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:19.653+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fb44de6e-ada5-4f80-8fe7-c5756a72810f", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.5, "x": 0.43, "y": 0.25 }, "kind": "title", "text": "Marketing in a Post-Covid Era", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:19.653+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f3caa44a-9099-41a0-aa08-3048ead5b565", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.5, "x": 0.43, "y": 0.6 }, "kind": "title", "text": "Highlights and Insights Report", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:19.653+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "32d6bd31-bef9-4f67-aca3-80878de80626", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. Build it deliberately.", "familyLabel": "slide-recipe", "categoryName": "Slide", "categorySlug": "slide" }, "agent": "designer", "layer": "slide", "agents": [ "designer" ], "matchId": "e00b978c-9d64-42be-86db-b41baa3fe502", "evidence": "This slide serves as the cover page with title, subtitle, and logos.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:11:23.926542+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 7, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 1, "name": "Setup", "beatId": "d218c289-16a1-4528-bab1-0e2632499057", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "evidence": "The document begins with an introduction to The CMO Survey, its methodology, and participants.", "position": 0, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "thumbSrc": "https://imgproxy.kitesheet.com/s4Dz5q0oaF8hp1ex8XffrmUr1K40POMbcnpu0BQRtFo/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xZGZiODJlYjU2OTFkMjExL3AwMDEuanBn", "imagePathAlt": "https://imgproxy.kitesheet.com/KEg43hev_hKSKUzRSHAw-4K_ETcpS4DnHn4npIeyepU/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xZGZiODJlYjU2OTFkMjExL3AwMDEucG5n", "thumbSrcAlt": "https://imgproxy.kitesheet.com/sL63kN9dDYlXp3H_GtHQhbx1ENSZm9hFyr177bv0M-0/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8xZGZiODJlYjU2OTFkMjExL3AwMDEucG5n" }, { "page": 2, "type": "setup", "title": "This is a text-heavy executive summary slide from a recurring industry survey report.", "function": "summarize", "rawType": "executive_summary", "block": null, "metadata": { "slideType": "executive_summary", "slideTypeCanon": { "name": "Executive summary", "slug": "executive_summary", "status": "active", "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 91, "componentCount": 9, "textChars": 4956, "nDataPoints": 18, "notes": "This is a text-heavy executive summary slide from a recurring industry survey report.", "elementsJson": [ "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:29.606+00", "seconds": 12.264, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/2", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-2", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "metric", "text": "Marketing budget growth: 10.4%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:43+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23c-719c-9e4a-2bc31e93104d", "parentComponentId": null }, { "bbox": { "h": 0.113, "w": 0.912, "x": 0.044, "y": 0.862 }, "kind": "paragraph", "text": "Marketing leaders were invited to attend board meetings (4.9 on a 7-point scale where 1=not at all, 7=very highly), with 63% of marketers reporting participation levels above the midpoint of the scale (5 or more). These numbers show that marketing has a reasonably strong seat at the table in many companies. The percentage of marketing leaders who report their companies would use their brands to take a stand on politically charged issues reached a CMO Survey high at 30.2% of companies up from the pre-Covid level of 18.5%. When asked about actions to reduce the negative impact of marketing-related activities on the ecological environment, levels show increases from last year but have not yet rebounded to pre-Covid levels, except in changes to the brand.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.606+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2ec6d963-2f90-4753-b4de-d0762cca266c", "parentComponentId": null }, { "bbox": { "h": 0.045, "w": 0.912, "x": 0.044, "y": 0.137 }, "kind": "paragraph", "text": "This 29th Edition of The CMO Survey examines how marketers are approaching strategies, spending, and organization in a post-Covid environment. Results show that some aspects of marketing have changed quite a bit over the last three years, while other aspects that were changed dramatically during Covid have returned to pre-Covid levels.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.606+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5746b7c5-192d-4879-9e42-69ed06dcc690", "parentComponentId": null }, { "bbox": { "h": 0.09, "w": 0.912, "x": 0.044, "y": 0.318 }, "kind": "paragraph", "text": "The pandemic's acceleration of digital marketing investments has pushed marketing budgets as a percent of company budgets up to the highest level in CMO Survey history. This level also corresponds to the growing importance of marketing in organizations, which has increased in more than half of all companies during the pandemic. Marketing budgets as a percent of revenues revert to pre-pandemic levels, reflecting the 12.3% growth in revenues over the last year from the 0.3% increase reported in February 2021 at the height of the pandemic.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.606+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "60a62b8e-e764-4982-b70f-e1ebab750c42", "parentComponentId": null }, { "bbox": { "h": 0.159, "w": 0.912, "x": 0.044, "y": 0.567 }, "kind": "paragraph", "text": "Spending on marketing analytics as a percentage of the marketing budget hit an all-time high of 8.9% after a decade-long level of 6%-7%. Marketing analytics is now being used in nearly half of all marketing decisions, rising from 38% just before the pandemic. Companies have also made progress achieving a contribution from marketing analytics to company performance. Marketers have invested in building their knowledge resources through the pandemic—nearly doubling investments in developing knowledge about how to do marketing and tripling investments in marketing research and intelligence. These investments have paid off with the quality of all marketing knowledge resources rising during this period. Market research has changed during the pandemic, with more companies studying online consumer behavior (63.3%) and using more video interviews (57.8%). Only 18% are doing more text analysis, which is somewhat surprising given its availability to most marketers.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.606+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a764c185-a0f3-410b-a6a5-b011a6dfd814", "parentComponentId": null }, { "bbox": { "h": 0.136, "w": 0.912, "x": 0.044, "y": 0.726 }, "kind": "paragraph", "text": "The size of marketing organizations grew by 15.1% in the last year but is expected to drop to 7.3% growth in the next year, reverting closer to growth rates reported before the pandemic. Work from home is now prevalent across industries and economic sectors, with 57.5% of marketers reporting their teams working from home at least some of the time and 48.7% working from home all of the time. Overall, marketing leaders are confident in team productivity in both arrangements, with 50% reporting no change in worker productivity levels. Marketing leaders are more worried about company culture with more than a third reporting that working from home has weakened it. In accord with a weakened culture, 45% of marketing leaders report that young marketers are socialized less within the company.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.606+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bb0f22dd-71a8-4e63-b305-8301d7fb4a8e", "parentComponentId": null }, { "bbox": { "h": 0.136, "w": 0.912, "x": 0.044, "y": 0.431 }, "kind": "paragraph", "text": "Marketers report 10.4% growth in marketing spending over the last year, but predict this level will decrease and start trending toward the pre-Covid level of 5.8% growth in the next year. Brand, CRM, and innovation investments follow the same pattern—all growing, but reverting to levels closer to pre-Covid levels. Traditional advertising spending returns to negative growth after temporary lifts across the last two surveys, restarting a decade-long decline. Mobile spending as a percent of marketing budgets is flat at 13.7% and has returned to pre-pandemic levels (13.5%) after climbing to a high of 23% during the pandemic. Spending on social media has also been flat at 14%-15% of budgets over the last 18 months, coming off a June 2020 Covid splurge when spending reached 23.2% of marketing budgets.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.606+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ce6a78cf-01ae-429d-8ab4-2f9f94755741", "parentComponentId": null }, { "bbox": { "h": 0.113, "w": 0.912, "x": 0.044, "y": 0.205 }, "kind": "paragraph", "text": "Optimism for the U.S. economy hit 57.2 (out of 100)—up from 50.9 at the height of the pandemic in June 2020 and the all-time low of 47.7 in February 2009 during the Great Recession, but down from 66.8 reported in February 2022. Customers' continue to prioritize product quality as they did throughout the pandemic, but low price has now emerged as a priority given inflationary pressures. The pandemic has changed the use of channels—marketers are using a larger number of channels (65%) and are using social channels to sell (41%). Only 10.5% of marketers report their former face-to-face channels are now all digital and 50% report their companies are returning to or opening up face-to-face channels.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.606+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e73a2327-2db7-4805-b139-ae83d3279192", "parentComponentId": null }, { "bbox": { "h": 0.045, "w": 0.324, "x": 0.338, "y": 0.045 }, "kind": "title", "text": "The CMO Survey", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.606+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "287680f5-1d80-4cb5-bcf2-758b327d7e34", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Marketing budget growth", "numberRaw": "10.4%", "numberKind": "percent", "actionTitle": null, "calloutText": null, "numberScale": null, "numberValue": 10.4, "metricFamily": "growth_rate", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Executive summary", "slug": "executive-summary", "status": "active", "bestFor": null, "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61", "version": 1, "bodyDocId": null, "description": "A condensed view of the entire argument on a single slide / block.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "3d43f04b-f1ae-409b-b7d9-7abae4d0b9c9", "evidence": "The slide provides a summary of key findings from The CMO Survey.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:11:23.994605+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 7, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 1, "name": "Setup", "beatId": "d218c289-16a1-4528-bab1-0e2632499057", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "evidence": "The document begins with an introduction to The CMO Survey, its methodology, and participants.", "position": 0, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 3, "type": "setup", "function": "establish_context", "rawType": "appendix_methodology", "block": null, "metadata": { "slideType": "appendix_methodology", "slideTypeCanon": { "name": "Appendix methodology", "slug": "appendix_methodology", "status": "active", "canonId": "019de52d-07d9-726c-8599-167f2d2ffaa7", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "dense", "densityScore": 51, "componentCount": 5, "textChars": 1217, "nDataPoints": 0, "notes": null, "elementsJson": [ "paragraph", "logo_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:20.263+00", "seconds": 2.903, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/3", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-3", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.15, "w": 0.75, "x": 0.12, "y": 0.75 }, "kind": "image", "text": "Duke Fuqua, Deloitte, American Marketing Association logos", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:20.263+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6560b599-ce66-44eb-986f-946b93ffd01a", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.3, "x": 0.35, "y": 0.28 }, "kind": "list", "text": "29th EDITION: Founded in August 2008, The CMO Survey is administered twice a year. Questions repeat to observe trends over time and new questions are added to tap into marketing trends. This 29th Edition of The CMO Survey includes questions about how marketing has changed in a post-Covid era, including marketing leadership, spending, jobs, marketing analytics and research, channels, and DE&I. The impact of inflationary pressures on marketing is also examined.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:20.263+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3a3fa2eb-224d-427e-b4e3-ff1535a8fba5", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.29, "x": 0.037, "y": 0.28 }, "kind": "list", "text": "MISSION: To collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in organizations and society. The CMO Survey is an objective source of marketing information and a non-commercial service dedicated to the field of marketing.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:20.263+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3a7c31fe-966a-40e4-9619-a8bb20b3ead5", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.29, "x": 0.67, "y": 0.28 }, "kind": "list", "text": "SPONSORS: Sponsors for the 29th edition include Deloitte LLP, Duke University's Fuqua School of Business, and the American Marketing Association. Sponsors support The CMO Survey with intellectual and financial resources. Survey data and participant lists are held in strict confidence and are not provided to Survey sponsors or any other parties.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:20.263+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a0d42644-5b19-45bd-a18e-f90e8bf4c959", "parentComponentId": null }, { "bbox": { "h": 0.055, "w": 0.388, "x": 0.037, "y": 0.135 }, "kind": "title", "text": "About The CMO Survey", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:20.263+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "99ce838b-54ba-455f-bc7c-5b73b10e710b", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 7, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 1, "name": "Setup", "beatId": "d218c289-16a1-4528-bab1-0e2632499057", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "evidence": "The document begins with an introduction to The CMO Survey, its methodology, and participants.", "position": 0, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 4, "type": "appendix", "function": "appendix", "rawType": "appendix_methodology", "block": null, "metadata": { "slideType": "appendix_methodology", "slideTypeCanon": { "name": "Appendix methodology", "slug": "appendix_methodology", "status": "active", "canonId": "019de52d-07d9-726c-8599-167f2d2ffaa7", "version": 1, "description": null }, "function": "appendix", "functionCanon": { "name": "Appendix", "slug": "appendix", "status": "active", "canonId": "019de52d-138d-750b-83c3-49b4bc7a7a38", "version": 1, "description": null }, "density": "dense", "densityScore": 54, "componentCount": 6, "textChars": 616, "nDataPoints": 5, "notes": null, "elementsJson": [ "headline_text", "bullet_list" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:20.139+00", "seconds": 2.747, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/4", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-4", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.15, "w": 0.25, "x": 0.03, "y": 0.65 }, "kind": "list", "text": "M = Average\nSD = Standard deviation\nB2B = Business-to-Business firms\nB2C = Business-to-Consumer firms", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:20.139+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "82172832-808e-4508-8a87-dde68c8c38b0", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.3, "x": 0.03, "y": 0.38 }, "kind": "list", "text": "Topline Report offers an aggregate view of survey results\nHighlights and Insights Report shares key survey metrics, trends, and insights over time\nFirm and Industry Breakout Report displays survey results by sectors, headcount, and sales", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:20.139+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b5952bde-2293-4187-afb4-a5b065fc88f6", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.3, "x": 0.35, "y": 0.38 }, "kind": "list", "text": "Email contact with four follow-up reminders\nThe Survey was in field from July 12-August 4, 2022.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:20.139+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e3caf7e1-451d-49fe-a6bf-d5301154ab6c", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.3, "x": 0.67, "y": 0.38 }, "kind": "list", "text": "2937 marketing leaders at for-profit U.S. companies\n273 responded for a 9.3% response rate\n95.6% of respondents are VP-level or above", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:20.139+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "eec6edfb-7082-427c-af7b-ebf96f00d714", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "response rate: 9.3%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:45+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8a-caed2102469e", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.45, "x": 0.03, "y": 0.13 }, "kind": "title", "text": "Survey Methodology and Reports", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:20.139+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0dc201d9-9e05-4f88-871a-38c6173b96d6", "parentComponentId": null } ], "metrics": [ { "metricRaw": "response rate", "numberRaw": "9.3%", "numberKind": "percent", "actionTitle": null, "calloutText": null, "numberScale": null, "numberValue": 9.3, "metricFamily": "rate_catchall", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 7, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 1, "name": "Setup", "beatId": "d218c289-16a1-4528-bab1-0e2632499057", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "evidence": "The document begins with an introduction to The CMO Survey, its methodology, and participants.", "position": 0, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 5, "type": "setup", "title": "The slide provides demographic context for the survey data.", "function": "summarize", "rawType": "appendix_methodology", "block": null, "metadata": { "slideType": "appendix_methodology", "slideTypeCanon": { "name": "Appendix methodology", "slug": "appendix_methodology", "status": "active", "canonId": "019de52d-07d9-726c-8599-167f2d2ffaa7", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "balanced", "densityScore": 36, "componentCount": 6, "textChars": 132, "nDataPoints": 16, "notes": "The slide provides demographic context for the survey data.", "elementsJson": [ "pie_chart", "data_table" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:22.729+00", "seconds": 5.287, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/5", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-5", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.45, "w": 0.35, "x": 0.13, "y": 0.335 }, "kind": "chart", "text": "Economic Sector breakdown", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Pie chart", "slug": "pie", "status": "active", "canonId": "019de52c-ffdb-71bb-a800-5c5ab9f1c373", "version": 1, "description": null }, "framework": null }, "subkind": "pie", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.729+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "491127f4-8bd3-4dd5-8d7d-1d1173af8ede", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Survey participation: 273", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:42+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23c-719c-9e49-c8125d39de0f", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.35, "x": 0.13, "y": 0.26 }, "kind": "paragraph", "text": "ECONOMIC SECTOR", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.729+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "12d84ade-d46f-467d-a3fe-479d1c8940a4", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.35, "x": 0.59, "y": 0.26 }, "kind": "paragraph", "text": "INDUSTRY SECTOR", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.729+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7d46633a-b4b5-43e9-8c35-78c6136abfa4", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.4, "x": 0.53, "y": 0.25 }, "kind": "table", "text": "Industry Sector breakdown", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.729+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e50f0142-db8e-4c8e-be3f-2a60d46370db", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.42, "x": 0.038, "y": 0.135 }, "kind": "title", "text": "Survey Participants (n=273)", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.729+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5b662b9d-f9fe-41eb-af48-7e895ba55eae", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Survey participation", "numberRaw": "273", "numberKind": "plain", "actionTitle": null, "calloutText": null, "numberScale": null, "numberValue": 273, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 7, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 1, "name": "Setup", "beatId": "d218c289-16a1-4528-bab1-0e2632499057", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "evidence": "The document begins with an introduction to The CMO Survey, its methodology, and participants.", "position": 0, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 6, "type": "setup", "title": "The slide provides context on the sample composition for The CMO Survey.", "function": "summarize", "rawType": "appendix_methodology", "block": null, "metadata": { "slideType": "appendix_methodology", "slideTypeCanon": { "name": "Appendix methodology", "slug": "appendix_methodology", "status": "active", "canonId": "019de52d-07d9-726c-8599-167f2d2ffaa7", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "balanced", "densityScore": 27, "componentCount": 5, "textChars": 106, "nDataPoints": 23, "notes": "The slide provides context on the sample composition for The CMO Survey.", "elementsJson": [ "bar_chart_horizontal", "bar_chart_horizontal", "bar_chart_horizontal" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:22.191+00", "seconds": 4.69, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/6", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-6", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.6, "w": 0.42, "x": 0.55, "y": 0.265 }, "kind": "chart", "text": "SALES REVENUE", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.191+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "13443f16-646c-420e-bb66-17aaf9fd7f72", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.42, "x": 0.038, "y": 0.265 }, "kind": "chart", "text": "NUMBER OF EMPLOYEES", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.191+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "56650a1e-a1a3-4fd7-a659-da68da37c69e", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.42, "x": 0.038, "y": 0.66 }, "kind": "chart", "text": "% INTERNET SALES", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.191+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "78a498d6-5671-43a9-ae34-85dfe1117030", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Survey sample distribution: 273", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:44+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8a-4ade46fa4695", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.42, "x": 0.038, "y": 0.135 }, "kind": "title", "text": "Survey Participants (n=273)", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.191+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1360928f-2c92-42f2-9a6c-bd6d42643cab", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Survey sample distribution", "numberRaw": "273", "numberKind": "plain", "actionTitle": null, "calloutText": null, "numberScale": null, "numberValue": 273, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 7, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 1, "name": "Setup", "beatId": "d218c289-16a1-4528-bab1-0e2632499057", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "evidence": "The document begins with an introduction to The CMO Survey, its methodology, and participants.", "position": 0, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 7, "type": "setup", "function": "front_matter", "rawType": "table_of_contents", "block": null, "metadata": { "slideType": "table_of_contents", "slideTypeCanon": { "name": "Table of contents", "slug": "table_of_contents", "status": "active", "canonId": "019de52d-0643-721b-9b85-69676bb85cf8", "version": 1, "description": null }, "function": "front_matter", "functionCanon": { "name": "Front matter", "slug": "front_matter", "status": "active", "canonId": "019de52d-133d-73f0-9e26-201eda96b098", "version": 1, "description": null }, "density": "sparse", "densityScore": 22, "componentCount": 2, "textChars": 330, "nDataPoints": 11, "notes": null, "elementsJson": [ "data_table" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:20.132+00", "seconds": 2.561, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/7", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-7", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.625, "w": 0.917, "x": 0.042, "y": 0.273 }, "kind": "list", "text": "Macroeconomic Forecasts 8\nCustomers and Channels 14\nMarketing Spending 18\nManaging Digital Marketing Returns 31\nSocial Media and Mobile Marketing 36\nMarketing Jobs 41\nMarketing Leadership 46\nMarketing and Diversity, Equity, and Inclusion 55\nMarketing Analytics 59\nMarketing Knowledge 73\nMarketing Performance 77", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:20.132+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b1f6fecc-46e9-4292-ada3-663845f4fc5e", "parentComponentId": null }, { "bbox": { "h": 0.045, "w": 0.301, "x": 0.038, "y": 0.138 }, "kind": "title", "text": "28th Edition Topics", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:20.132+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "76daf4de-b265-4644-b218-c4a9a88cc3dd", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 7, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 1, "name": "Setup", "beatId": "d218c289-16a1-4528-bab1-0e2632499057", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "evidence": "The document begins with an introduction to The CMO Survey, its methodology, and participants.", "position": 0, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 8, "type": "analysis", "title": "The slide provides a narrative synthesis of survey data points regarding economic sentiment and business reactions to inflation.", "function": "establish_context", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 78, "componentCount": 7, "textChars": 2016, "nDataPoints": 14, "notes": "The slide provides a narrative synthesis of survey data points regarding economic sentiment and business reactions to inflation.", "elementsJson": [ "paragraph" ], "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:22.23+00", "seconds": 4.298, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/8", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-8", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Optimism for the U.S. economy hit 57.2 (out of 100), down from the 66.8 reported in February 2022, but up dramatically from 50.9 at the height of the COVID-19 pandemic in June 2020.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:44+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8a-1f5074a25d0e", "parentComponentId": null }, { "bbox": { "h": 0.21, "w": 0.14, "x": 0.038, "y": 0.095 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Icon grid", "slug": "icon-grid", "status": "active", "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4", "version": 1, "description": null }, "framework": null }, "subkind": "icon-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.23+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "02bacf73-8c21-408b-88c1-5c41f110bca7", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Economic optimism index: 57.2", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:44+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8a-2113a76cdebd", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.85, "x": 0.075, "y": 0.305 }, "kind": "paragraph", "text": "Optimism for the U.S. economy hit 57.2 (out of 100), down from the 66.8 reported in February 2022, but up dramatically from 50.9 at the height of the COVID-19 pandemic in June 2020 and the all-time low of 47.7 in February 2009 during the Great Recession. The Healthcare sector is most optimistic (62.6), likely due to the boom experienced during the pandemic.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.23+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "05bd51af-279f-476d-a319-90e23bce2e32", "parentComponentId": null }, { "bbox": { "h": 0.22, "w": 0.85, "x": 0.075, "y": 0.625 }, "kind": "paragraph", "text": "A majority of companies report that inflationary pressures are decreasing marketing spending levels (42.3%), but almost just as many (41.0%) note neither an increase or decrease. Just 16.7% report inflationary pressures are increasing marketing spending levels. Several sectors appear to be insulated from these effects. Companies in the Education (100%), Energy (66.7%), Transportation (57.1%), and Professional Services (54.2%) sectors are more likely than average to not feel the pinch. Marketing leaders in the largest companies ($10+B in sales) report marketing spending reductions due to inflation while marketers in the smallest companies (<$10M in sales) report increases in marketing spending. Inflationary pressures are most likely to raise prices (65% of companies) while 40% report strengthening their value proposition. Only 13% report making layoffs, pointing to the continuing tight labor market.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.23+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "430dbfc2-3edf-43d0-8467-d9b650a8681b", "parentComponentId": null }, { "bbox": { "h": 0.16, "w": 0.85, "x": 0.075, "y": 0.445 }, "kind": "paragraph", "text": "Optimism regarding the U.S. economy's current quarter (Q3 2022) compared to last quarter (Q2 2022) also shows weakening, with only 12.1% of marketers reporting to be “more optimistic” and 66.3% “less optimistic.” Optimism compared to the last quarter levels have not reached the low observed in June 2020 (85.3% less optimistic). This decline in optimism relative to the previous quarter aligns with inflation surges, ongoing supply-chain issues, looming fears about the job market, as well as recessionary fears.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.23+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "83a209fc-7ba9-4f90-aeaa-95537b94aeb6", "parentComponentId": null }, { "bbox": { "h": 0.065, "w": 0.442, "x": 0.201, "y": 0.125 }, "kind": "title", "text": "Macroeconomic Forecasts", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.23+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "83e1b556-df89-403b-9293-87f6fb9f264e", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Economic optimism index", "numberRaw": "57.2", "numberKind": "plain", "actionTitle": null, "calloutText": "Optimism for the U.S. economy hit 57.2 (out of 100), down from the 66.8 reported in February 2022, but up dramatically from 50.9 at the height of the COVID-19 pandemic in June 2020.", "numberScale": null, "numberValue": 57.2, "metricFamily": "index_score", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "ea967f0a-0e4d-4fc2-be07-d9de66149639", "evidence": "A majority of companies report that inflationary pressures are decreasing marketing spending levels (42.3%), but almost just as many (41.0%) note neither an increase or decrease.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:25.186657+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data Story Arc", "slug": "data-story-arc", "status": "active", "bestFor": null, "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a", "version": 1, "bodyDocId": null, "description": "Context → Conflict → Insight → Implication structure for data narratives", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "f67a9019-f55e-4b95-b04c-1ce7bd5972cc", "evidence": "Optimism regarding the U.S. economy's current quarter (Q3 2022) compared to last quarter (Q2 2022) also shows weakening, with only 12.1% of marketers reporting to be “more optimistic” and 66.3% “less", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 21:11:25.2262+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 9, "type": "analysis", "title": "Data source: The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 65, "componentCount": 7, "textChars": 651, "nDataPoints": 12, "notes": "Data source: The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "line_chart", "paragraph", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:20.643+00", "seconds": 2.506, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/9", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-9", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Optimism for the US economy is below historic averages across most sectors.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:42+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23c-719c-9e49-fc17f6e91707", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.65, "x": 0.03, "y": 0.35 }, "kind": "chart", "text": "Line chart showing economic optimism scores from Feb-20 to Sept-22", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:20.643+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3cc5cac2-7e9f-4123-b93c-16f21457b8fd", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.2, "x": 0.75, "y": 0.35 }, "kind": "list", "text": "B2B Product: 60.3, B2B Services: 59.3, B2C Product: 48.6, B2C Services: 56.7", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:20.643+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a037afa8-3c9d-4957-aee3-4d8348bd5508", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Economic Optimism Index: 57.2", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:42+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23c-719c-9e4a-026f0a6ac330", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.22, "x": 0.75, "y": 0.58 }, "kind": "paragraph", "text": "Optimism for the US economy is below historic averages across most sectors. Healthcare (62.6) and Manufacturing (62.3) are the most optimistic, while Banking/Finance/Insurance (45.9) and Consumer Services (46.3) are the least sanguine.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:20.643+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bec45649-4f6a-4f12-b337-43a954082eca", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.03, "y": 0.25 }, "kind": "paragraph", "text": "Rate your optimism about the U.S. economy on a scale from 0-100 with 0 being the least optimistic and 100 being the most optimistic.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:20.643+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f03ad41f-4a8e-4af5-98c3-2f451ca7cd5c", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.03, "y": 0.13 }, "kind": "title", "text": "Optimism for the U.S. economy plummets", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:20.643+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5333961d-7926-4440-bfd8-15f02bcc7fa2", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Economic Optimism Index", "numberRaw": "57.2", "numberKind": "plain", "actionTitle": "Optimism for the U.S. economy plummets", "calloutText": "Optimism for the US economy is below historic averages across most sectors.", "numberScale": null, "numberValue": 57.2, "metricFamily": "index_score", "numberCurrency": null } ], "tools": [ { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "b11af212-1343-4156-b65b-96f1b16838d3", "evidence": "B2B Product: 60.3, B2B Services: 59.3, B2C Product: 48.6, B2C Services: 56.7", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:11:25.30508+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 10, "from": 9, "loop": { "name": "01_logic_chain", "slug": "01-logic-chain", "status": "active", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion", "familyLabel": null }, "matchId": "495dc2cd-55a4-4f75-b064-cf322ee3b2e6", "evidence": "The document presents macroeconomic forecasts and trends, setting the stage for the rest of the survey.", "position": 0, "objective": "What are the macroeconomic forecasts and trends?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:05:18.68124+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 10, "type": "analysis", "title": "Data source: The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 61, "componentCount": 6, "textChars": 794, "nDataPoints": 26, "notes": "Data source: The CMO Survey, September 2022.", "elementsJson": [ "line_chart", "kpi_table", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:21.122+00", "seconds": 2.679, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/10", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-10", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Optimism about the economy has sunk nearly to levels not seen since the height of the pandemic in June 2020. Pushing this trend, B2C Product (78.0%) and companies with at least 50% of sales through the Internet (75.0%) are more likely to be less optimistic about the economy.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:43+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23c-719c-9e4a-6ebff3ef6447", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.68, "x": 0.03, "y": 0.25 }, "kind": "chart", "text": "Are you more or less optimistic about the U.S. economy compared to last quarter?", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.122+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "41b8c533-d38c-42d9-b198-fa853d65abfb", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Economic Optimism: 66.3%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:43+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23c-719c-9e4a-710843ac2d47", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.22, "x": 0.75, "y": 0.68 }, "kind": "paragraph", "text": "Optimism about the economy has sunk nearly to levels not seen since the height of the pandemic in June 2020. Pushing this trend, B2C Product (78.0%) and companies with at least 50% of sales through the Internet (75.0%) are more likely to be less optimistic about the economy.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.122+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "38cd8ec1-0db6-4ec9-a306-46249f2ef25f", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.22, "x": 0.75, "y": 0.28 }, "kind": "table", "text": "Economic Sector breakdown of optimism", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.122+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "13686ecd-8c4c-4734-86a8-ff5e7aa663c0", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.94, "x": 0.03, "y": 0.1 }, "kind": "title", "text": "Uncertainty about the economy returns to early pandemic levels; previous optimism dampened by inflation", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.122+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4c42c5b3-0e67-409e-8acb-c86ccadec822", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Economic Optimism", "numberRaw": "66.3%", "numberKind": "percent", "actionTitle": "Uncertainty about the economy returns to early pandemic levels; previous optimism dampened by inflation", "calloutText": "Optimism about the economy has sunk nearly to levels not seen since the height of the pandemic in June 2020. Pushing this trend, B2C Product (78.0%) and companies with at least 50% of sales through the Internet (75.0%) are more likely to be less optimistic about the economy.", "numberScale": null, "numberValue": 66.3, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Before-After-Bridge", "slug": "before-after-bridge", "status": "active", "bestFor": null, "canonId": "019dd956-8604-7188-883f-42370288ad05", "version": 1, "bodyDocId": null, "description": "Narrative structure: Paint the before, show the after, explain the bridge", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "bc79f8fe-5e01-4b90-967b-413428fbf53d", "evidence": "Optimism about the economy has sunk nearly to levels not seen since the height of the pandemic in June 2020.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:25.383683+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 10, "from": 9, "loop": { "name": "01_logic_chain", "slug": "01-logic-chain", "status": "active", "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis", "canonId": "019dd956-6638-7457-8650-9b0b42e59fb3", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)", "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion", "familyLabel": null }, "matchId": "495dc2cd-55a4-4f75-b064-cf322ee3b2e6", "evidence": "The document presents macroeconomic forecasts and trends, setting the stage for the rest of the survey.", "position": 0, "objective": "What are the macroeconomic forecasts and trends?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:05:18.68124+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 11, "type": "analysis", "title": "The chart visualizes survey data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 56, "componentCount": 9, "textChars": 203, "nDataPoints": 3, "notes": "The chart visualizes survey data from The CMO Survey, September 2022.", "elementsJson": [ "donut_chart", "big_number" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:21.64+00", "seconds": 2.984, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/11", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-11", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.3, "w": 0.3, "x": 0.35, "y": 0.35 }, "kind": "chart", "text": null, "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Donut chart", "slug": "donut", "status": "active", "canonId": "019de52d-0006-752c-9528-0fef476b8004", "version": 1, "description": null }, "framework": null }, "subkind": "donut", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.64+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "62daa11c-c3a9-4961-8e5d-0a4296fb2c73", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.1, "x": 0.7, "y": 0.31 }, "kind": "metric", "text": "16.7%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.64+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4fb3c87c-dd6a-45e4-a824-8d305dd083c6", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.1, "x": 0.15, "y": 0.31 }, "kind": "metric", "text": "41.0%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.64+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "81ad7a91-910d-45f2-b3ba-a543b4deb1f1", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.1, "x": 0.7, "y": 0.68 }, "kind": "metric", "text": "42.3%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.64+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fa185237-3a0c-408a-9851-c5ca3ce776c9", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Marketing spending impact: 42.3%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:42+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23c-719c-9e49-baf3f42ce077", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.12, "x": 0.15, "y": 0.37 }, "kind": "subtitle", "text": "NO IMPACT from inflationary pressures", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.64+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "03cb6d31-f304-44b9-b709-63adbd3794ee", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.12, "x": 0.7, "y": 0.37 }, "kind": "subtitle", "text": "INCREASING marketing spending levels", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.64+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9580d8d9-25e8-49e7-86b2-c7704a9dce33", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.12, "x": 0.7, "y": 0.74 }, "kind": "subtitle", "text": "DECREASING marketing spending levels", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.64+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f5eb161a-9716-44df-be77-d222604435c9", "parentComponentId": null }, { "bbox": { "h": 0.045, "w": 0.48, "x": 0.038, "y": 0.135 }, "kind": "title", "text": "How inflation is influencing marketing spending", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.64+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "640f2ede-be9f-47c9-b962-92105df42408", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Marketing spending impact", "numberRaw": "42.3%", "numberKind": "percent", "actionTitle": "How inflation is influencing marketing spending", "calloutText": null, "numberScale": null, "numberValue": 42.3, "metricFamily": "cost_savings", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Data-Ink Ratio", "slug": "data-ink-ratio", "status": "active", "bestFor": null, "canonId": "019dd956-afc8-70da-b378-92834d36fde6", "version": 1, "bodyDocId": null, "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "b1b2eda9-02ff-4824-a6b4-b70d7bf8cc12", "evidence": "How inflation is influencing marketing spending", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 21:11:25.461952+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 12, "type": "analysis", "title": "The slide uses icons to categorize rows (Economic Sector, Industry Sector, Internet Sales, Revenues, Employees) and symbols (down arrow, up arrow, equals sign) ", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 41, "componentCount": 6, "textChars": 243, "nDataPoints": 20, "notes": "The slide uses icons to categorize rows (Economic Sector, Industry Sector, Internet Sales, Revenues, Employees) and symbols (down arrow, up arrow, equals sign) to categorize columns.", "elementsJson": [ "comparison_table", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:24.591+00", "seconds": 5.911, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/12", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-12", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "metric", "text": "Marketing spending response", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:43+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8a-0b559e330f94", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.03, "x": 0.94, "y": 0.94 }, "kind": "other", "text": "12", "attrs": null, "canon": { "kind": { "name": "Other", "slug": "other", "status": "active", "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d", "version": 1, "description": "Fallback when no canonical kind applies." }, "tool": null, "subkind": { "name": "Unclassified", "slug": "unclassified", "status": "active", "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0", "version": 1, "description": null }, "framework": null }, "subkind": "unclassified", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.591+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1fae50e9-1e74-4027-97f6-6f469bc3ccba", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.1, "x": 0.85, "y": 0.03 }, "kind": "other", "text": "September 2022", "attrs": null, "canon": { "kind": { "name": "Other", "slug": "other", "status": "active", "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d", "version": 1, "description": "Fallback when no canonical kind applies." }, "tool": null, "subkind": { "name": "Unclassified", "slug": "unclassified", "status": "active", "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0", "version": 1, "description": null }, "framework": null }, "subkind": "unclassified", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.591+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "886c5db4-fecb-44fd-bda3-5556ddcf4eaa", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.15, "x": 0.03, "y": 0.03 }, "kind": "other", "text": "The CMO Survey", "attrs": null, "canon": { "kind": { "name": "Other", "slug": "other", "status": "active", "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d", "version": 1, "description": "Fallback when no canonical kind applies." }, "tool": null, "subkind": { "name": "Unclassified", "slug": "unclassified", "status": "active", "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0", "version": 1, "description": null }, "framework": null }, "subkind": "unclassified", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.591+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9a9bf279-4ee9-4c2e-93b8-5312e14946fa", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.95, "x": 0.03, "y": 0.25 }, "kind": "table", "text": "The table displays categories of companies and their reported impact of inflation on marketing spend (Reduce, Increase, No effect).", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.591+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e475e7f0-426f-4a51-9972-2ff9b87ab23e", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.03, "y": 0.13 }, "kind": "title", "text": "Company and industry differences in effect of inflation", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.591+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "70e7c565-0b51-47fd-bfe1-0ce7177607c6", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Table data", "slug": "table-data", "status": "active", "bestFor": null, "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d", "version": 1, "bodyDocId": null, "description": "Tabular layouts of structured data.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "abab153b-6c47-45a0-bb3e-35b4157bb7af", "evidence": "The table displays categories of companies and their reported impact of inflation on marketing spend (Reduce, Increase, No effect).", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:11:25.540954+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 13, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 54, "componentCount": 6, "textChars": 589, "nDataPoints": 9, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "data_table", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:20.997+00", "seconds": 2.19, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/13", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-13", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.6, "w": 0.25, "x": 0.72, "y": 0.33 }, "kind": "callout", "text": "Insights: Echoing dampened optimism for the US economy, marketing activities are also being influenced by inflationary pressures. Nearly two-thirds of companies report they have raised prices as a result of inflationary pressures.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:20.997+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "86ae09f3-c116-4b34-86b5-f824775050f3", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "Nearly two-thirds of companies report they have raised prices as a result of inflationary pressures.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:43+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23c-719c-9e4a-3ce22ade2646", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Percentage of companies reporting influence: 64.9%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:43+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23c-719c-9e4a-42eb211f3e96", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.04, "y": 0.28 }, "kind": "paragraph", "text": "Which aspects of your marketing activities have been influenced by inflationary pressures?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:20.997+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dd5e889f-3300-4bd4-a9b8-6b735905e365", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.65, "x": 0.04, "y": 0.33 }, "kind": "table", "text": "Marketing Activity vs % Reporting", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:20.997+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9a8cc373-2ee7-45f4-853d-fefb1fa50af8", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.8, "x": 0.04, "y": 0.1 }, "kind": "title", "text": "Inflation puts pressure on pricing and value proposition; employment levels unaffected", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:20.997+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "eb7b7125-be72-4c23-95d7-a4fa5ff53704", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Percentage of companies reporting influence", "numberRaw": "64.9%", "numberKind": "percent", "actionTitle": "Inflation puts pressure on pricing and value proposition; employment levels unaffected", "calloutText": "Nearly two-thirds of companies report they have raised prices as a result of inflationary pressures.", "numberScale": null, "numberValue": 64.9, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Call to action", "slug": "call-to-action", "status": "active", "bestFor": null, "canonId": "019dd9e1-4bbb-702a-9ead-82daf188bb7c", "version": 1, "bodyDocId": null, "description": "Explicit prescription of what the audience should do next.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "cfd94495-10e2-458c-8769-3c72230093c9", "evidence": "Insights: Echoing dampened optimism for the US economy, marketing activities are also being influenced by inflationary pressures.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:11:25.620081+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 14, "type": "analysis", "title": "The slide summarizes findings from The CMO Survey, September 2022.", "function": "summarize", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 78, "componentCount": 7, "textChars": 2636, "nDataPoints": 14, "notes": "The slide summarizes findings from The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:22.682+00", "seconds": 3.826, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/14", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-14", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Marketers report that superior product quality (ranked as the top priority by 30.0%), excellent service (18.5%), and low price (17.2%) will be their customers’ top priorities in the next year.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:43+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23c-719c-9e4a-14d00d4ed8a9", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.12, "x": 0.06, "y": 0.1 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Icon grid", "slug": "icon-grid", "status": "active", "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4", "version": 1, "description": null }, "framework": null }, "subkind": "icon-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.682+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "32057eb0-6e8a-4a03-b629-5ce7e70de3a7", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "customer priority: 30.0%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:43+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23c-719c-9e4a-187c55fdfd8d", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.86, "x": 0.07, "y": 0.3 }, "kind": "paragraph", "text": "Marketers report that superior product quality (ranked as the top priority by 30.0%), excellent service (18.5%), and low price (17.2%) will be their customers' top priorities in the next year. These findings mirror those observed one year ago, with the exception of low price breaking into the top three priorities, whereas it was ranked in 5th place one year ago. This is likely due to inflationary pressures causing customers to become much more price conscious. The emphasis on superior product quality is a trend first observed since the onset of the pandemic, and is especially true within the B2C Product sector where product quality increased as the top priority from 7.4% pre-pandemic to 39.3% in February 2022 and currently sits at 36.0%.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.682+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7bdc13d3-b85d-4071-8685-415c9bb42458", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.86, "x": 0.07, "y": 0.75 }, "kind": "paragraph", "text": "Considering how the pandemic has changed marketers' use of channels, 65.1% of marketers report an increase in the number of channels used over the last three years, including adding a direct-to-consumer/customer channel (30.9%). Half of all marketers state they are starting to return to or open new face-to-face channels. B2B Products and Services were most likely to return to or open new face-to-face channels (both 58.6%). In fact, face-to-face channels are alive and well across the board, with only 10.5% of marketers reporting that former face-to-face channels have become digital. B2C Services are much more likely than average (27.3%) to convert former face-to-face channels to digital, likely because more consumers have grown accustomed to taking care of services online during the pandemic. Forty-one percent of marketers report now using social channels to sell. Despite consumer popularity, only 1.3% report integrating gaming into channels to sell.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.682+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8d640df7-2cd2-4c7a-9151-0726763d2ef7", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.86, "x": 0.07, "y": 0.55 }, "kind": "paragraph", "text": "Diving one level deeper, a similar trend emerges when restricting to Consumer Packaged Goods companies, where product quality increased from being identified as the top priority by 0.0% of CPG companies in February 2020 to 52.0% just two and a half years later. In February 2020, 45.5% of Consumer Packaged Goods companies identified superior innovation as their customers' top priority, a percentage that has continued to slide throughout the pandemic and dropped to 4.0% in this survey. This trend aligns with consumers leaning into tried-and-true brands during their stress-induced pandemic shopping, pushing companies to shift funding away from innovation and into core product lines.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.682+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c43657ce-c802-4e48-915f-1370f5591e10", "parentComponentId": null }, { "bbox": { "h": 0.045, "w": 0.42, "x": 0.201, "y": 0.125 }, "kind": "title", "text": "Customers and Channels", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.682+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "31649cf2-1714-4568-a019-27aac0c553e1", "parentComponentId": null } ], "metrics": [ { "metricRaw": "customer priority", "numberRaw": "30.0%", "numberKind": "percent", "actionTitle": null, "calloutText": "Marketers report that superior product quality (ranked as the top priority by 30.0%), excellent service (18.5%), and low price (17.2%) will be their customers’ top priorities in the next year.", "numberScale": null, "numberValue": 30, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Audience Persona", "slug": "audience-persona", "status": "active", "bestFor": null, "canonId": "019dd956-7fe3-74e9-88b8-be0bea34f219", "version": 1, "bodyDocId": null, "description": "Detailed fictional profile of typical audience member including goals, frustrations, and context", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "fa75bf90-df68-43b8-b331-1b2ac967844d", "evidence": "Marketers report that superior product quality (ranked as the top priority by 30.0%), excellent service (18.5%), and low price (17.2%) will be their customers' top priorities in the next year.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 21:11:25.699227+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 15, "type": "resolution", "title": "The chart tracks four categories: Trusting Relationships, Excellent Service, Superior Product Quality, and Low Price across four time periods.", "function": "summarize", "rawType": "key_takeaways", "block": null, "metadata": { "slideType": "key_takeaways", "slideTypeCanon": { "name": "Key takeaways", "slug": "key_takeaways", "status": "active", "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 54, "componentCount": 6, "textChars": 568, "nDataPoints": 14, "notes": "The chart tracks four categories: Trusting Relationships, Excellent Service, Superior Product Quality, and Low Price across four time periods.", "elementsJson": [ "headline_text", "bar_chart_grouped", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:21.737+00", "seconds": 2.838, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/15", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-15", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.45, "w": 0.23, "x": 0.735, "y": 0.35 }, "kind": "callout", "text": "Insights: During the COVID-19 pandemic, companies shifted their focus away from trusting relationships and superior innovation to superior product quality, a trend that has continued in this survey.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.737+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5a9a7fbb-191b-40f9-bdb2-e083b510bc01", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "During the COVID-19 pandemic, companies shifted their focus away from trusting relationships and superior innovation to superior product quality, a trend that has continued in this survey.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:43+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23c-719c-9e4a-559b0c86189c", "parentComponentId": null }, { "bbox": { "h": 0.58, "w": 0.68, "x": 0.038, "y": 0.31 }, "kind": "chart", "text": null, "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Grouped bar chart", "slug": "bar-grouped", "status": "active", "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1", "version": 1, "description": null }, "framework": null }, "subkind": "bar-grouped", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.737+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b8843c89-661b-4103-a430-573cf2d078d7", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Customer priority ranking: 32.0%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:43+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23c-719c-9e4a-5a27f87da46e", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.68, "x": 0.038, "y": 0.255 }, "kind": "paragraph", "text": "Rank your customers' top three priorities over the next 12 months. (% reporting 1st priority)", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.737+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "21e2128d-3f74-4302-97b2-e2bb08ae0d56", "parentComponentId": null }, { "bbox": { "h": 0.055, "w": 0.833, "x": 0.038, "y": 0.135 }, "kind": "title", "text": "Customers continue to prioritize superior product quality", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.737+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f8a5b056-2deb-4cb6-9ac8-3076a108cba2", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Customer priority ranking", "numberRaw": "32.0%", "numberKind": "percent", "actionTitle": "Customers continue to prioritize superior product quality", "calloutText": "During the COVID-19 pandemic, companies shifted their focus away from trusting relationships and superior innovation to superior product quality, a trend that has continued in this survey.", "numberScale": null, "numberValue": 32, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 16, "from": 15, "loop": { "name": "03_aha_moment", "slug": "03-aha-moment", "status": "active", "bestFor": "Data-heavy sections, research findings, analytical arguments", "canonId": "019dd956-66f4-7668-ab25-cec9c996c0bc", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "description": "Establish a tension, present data, then deliver the insight that changes everything", "familyLabel": null }, "matchId": "c1c32f0a-f46e-4ce8-b4fa-cdd606c59715", "evidence": "The document highlights that customers continue to prioritize superior product quality.", "position": 1, "objective": "What are the key priorities for customers?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:05:18.713793+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 16, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "summarize", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 74, "componentCount": 10, "textChars": 514, "nDataPoints": 6, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "icon_grid", "big_number" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:22.378+00", "seconds": 3.42, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/16", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-16", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.135, "w": 0.966, "x": 0.033, "y": 0.638 }, "kind": "list", "text": "We increased the number of channels we use; We are starting to return to or open new face-to-face channels; We are using our social channels to sell products and services; We added a direct-to-consumer/customer channel of any type; Our former face-to-face channels have all become digital; We have integrated gaming into our channels to sell", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.378+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9fa4fa5f-6c5e-43d9-a38b-4c6d67595637", "parentComponentId": null }, { "bbox": { "h": 0.055, "w": 0.133, "x": 0.033, "y": 0.795 }, "kind": "metric", "text": "65.1%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.378+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "01453a14-95ef-4f09-995d-264cec9ddfb2", "parentComponentId": null }, { "bbox": { "h": 0.055, "w": 0.133, "x": 0.53, "y": 0.795 }, "kind": "metric", "text": "30.9%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.378+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5b304d15-0e08-40ed-99d0-483b46673398", "parentComponentId": null }, { "bbox": { "h": 0.055, "w": 0.133, "x": 0.364, "y": 0.795 }, "kind": "metric", "text": "41.4%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.378+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "84d192db-79dd-4323-a20e-ab6dbf3f0181", "parentComponentId": null }, { "bbox": { "h": 0.055, "w": 0.133, "x": 0.695, "y": 0.795 }, "kind": "metric", "text": "10.5%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.378+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a00e8526-2404-49e8-a9d9-bbf41b494cc4", "parentComponentId": null }, { "bbox": { "h": 0.055, "w": 0.133, "x": 0.198, "y": 0.795 }, "kind": "metric", "text": "50.0%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.378+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d5f0d6c2-46f1-4794-8920-62baeb79b5d5", "parentComponentId": null }, { "bbox": { "h": 0.055, "w": 0.133, "x": 0.861, "y": 0.795 }, "kind": "metric", "text": "1.3%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.378+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e9216fb2-a9a3-4427-a7cb-ae30c27faf42", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Percentage of CMOs: 65.1%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:45+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8a-9cee9881a157", "parentComponentId": null }, { "bbox": { "h": 0.028, "w": 0.697, "x": 0.048, "y": 0.263 }, "kind": "paragraph", "text": "Which statements reflect how your channel strategy has changed over the last three years?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.378+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "abf44a8b-edd2-41d0-8a5f-e2d487c06690", "parentComponentId": null }, { "bbox": { "h": 0.055, "w": 0.505, "x": 0.038, "y": 0.135 }, "kind": "title", "text": "How Covid has changed channels", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.378+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1ae3b49d-eb60-4717-94e0-2be42a2d17ad", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Percentage of CMOs", "numberRaw": "65.1%", "numberKind": "percent", "actionTitle": null, "calloutText": null, "numberScale": null, "numberValue": 65.1, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [ { "tool": { "name": "List presentation", "slug": "list-presentation", "status": "active", "bestFor": null, "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1", "version": 1, "bodyDocId": null, "description": "Bulleted, numbered, or checklist enumerations.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "f70bf228-d62a-41f4-aa24-6de3ea1e5eda", "evidence": "We increased the number of channels we use; We are starting to return to or open new face-to-face channels; We are using our social channels to sell products and services; We added a direct-to-consumer/custo", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:11:25.817256+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 16, "from": 15, "loop": { "name": "03_aha_moment", "slug": "03-aha-moment", "status": "active", "bestFor": "Data-heavy sections, research findings, analytical arguments", "canonId": "019dd956-66f4-7668-ab25-cec9c996c0bc", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "description": "Establish a tension, present data, then deliver the insight that changes everything", "familyLabel": null }, "matchId": "c1c32f0a-f46e-4ce8-b4fa-cdd606c59715", "evidence": "The document highlights that customers continue to prioritize superior product quality.", "position": 1, "objective": "What are the key priorities for customers?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:05:18.713793+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 17, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 26, "componentCount": 4, "textChars": 231, "nDataPoints": 20, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "data_table", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:23.277+00", "seconds": 4.296, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/17", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-17", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.15, "w": 0.7, "x": 0.22, "y": 0.3 }, "kind": "image", "text": "Icons representing channel strategies", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Icon grid", "slug": "icon-grid", "status": "active", "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4", "version": 1, "description": null }, "framework": null }, "subkind": "icon-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:23.277+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0140e01a-948b-49d1-ad3e-e69cc3b7dc1f", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Percentage of firms adopting channel strategy", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:44+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8a-35392803f4dc", "parentComponentId": null }, { "bbox": { "h": 0.28, "w": 0.92, "x": 0.038, "y": 0.64 }, "kind": "table", "text": "B2B Product, B2B Services, B2C Product, B2C Services rows with percentages for 5 channel strategies", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:23.277+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b3cbb521-4561-4645-a55c-8c640dd32a0f", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.55, "x": 0.038, "y": 0.135 }, "kind": "title", "text": "Industry heterogeneity in channel strategy changes", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:23.277+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5c783402-47f5-4442-b99d-55727239a61a", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 18, "type": "analysis", "title": "The slide provides a narrative overview of survey findings regarding marketing budgets, R&D comparisons, and digital investment shifts.", "function": "summarize", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "balanced", "densityScore": 46, "componentCount": 5, "textChars": 551, "nDataPoints": 14, "notes": "The slide provides a narrative overview of survey findings regarding marketing budgets, R&D comparisons, and digital investment shifts.", "elementsJson": [ "paragraph", "icon_grid" ], "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:21.048+00", "seconds": 2.027, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/18", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-18", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "The pandemic's acceleration of digital marketing investments has pushed marketing budgets as a percent of overall company budgets up to the highest level (13.8%) in CMO Survey history.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:46+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8b-999e785c77bd", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Marketing budget as % of company budget: 13.8%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:46+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8b-9fb921a22235", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.9 }, "kind": "other", "text": "MACROECONOMICS CUSTOMERS/CHANNELS SPENDING DIGITAL SOCIAL/MOBILE JOBS LEADERSHIP DE&I ANALYTICS KNOWLEDGE PERFORMANCE", "attrs": null, "canon": { "kind": { "name": "Other", "slug": "other", "status": "active", "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d", "version": 1, "description": "Fallback when no canonical kind applies." }, "tool": null, "subkind": { "name": "Unclassified", "slug": "unclassified", "status": "active", "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0", "version": 1, "description": null }, "framework": null }, "subkind": "unclassified", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.048+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1b76a2eb-9dcc-48e0-a424-ca51265d3c06", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.9, "x": 0.05, "y": 0.3 }, "kind": "paragraph", "text": "The pandemic's acceleration of digital marketing investments has pushed marketing budgets as a percent of overall company budgets up to the highest level (13.8%) in CMO Survey history...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.048+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b7e2869c-bf50-4309-8515-d70a1c078689", "parentComponentId": null }, { "bbox": { "h": 0.045, "w": 0.33, "x": 0.198, "y": 0.125 }, "kind": "title", "text": "Marketing Spending", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.048+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "828d1e72-5396-4fc8-9a88-a8cb17b3a89c", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Marketing budget as % of company budget", "numberRaw": "13.8%", "numberKind": "percent", "actionTitle": null, "calloutText": "The pandemic's acceleration of digital marketing investments has pushed marketing budgets as a percent of overall company budgets up to the highest level (13.8%) in CMO Survey history.", "numberScale": null, "numberValue": 13.8, "metricFamily": "market_size", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Big Idea Formula", "slug": "big-idea-formula", "status": "active", "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.", "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf", "version": 1, "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e", "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "8e2c8377-94a2-4b6e-bc32-b5a91811f9c5", "evidence": "The pandemic's acceleration of digital marketing investments has pushed marketing budgets as a percent of overall company budgets up to the highest level (13.8%) in CMO Survey history...", "pageRefs": null, "priority": "Core", "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:11:25.937745+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.", "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.", "cardinality": null, "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to." } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 19, "type": "analysis", "title": "Data source: The CMO Survey, September 2022.", "function": "summarize", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "balanced", "densityScore": 31, "componentCount": 4, "textChars": 397, "nDataPoints": 6, "notes": "Data source: The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "line_chart", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:21.066+00", "seconds": 2.024, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/19", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-19", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.5, "w": 0.25, "x": 0.73, "y": 0.32 }, "kind": "callout", "text": "The pandemic's acceleration of digital marketing investments has pushed marketing budgets as a percent of overall company budgets up to the highest level in CMO Survey history.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.066+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ac07b9ae-606c-413d-b930-faea989286bc", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.65, "x": 0.03, "y": 0.26 }, "kind": "chart", "text": "Marketing expenses account for what percent of your company’s overall budget?", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.066+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0d9470e6-fc7e-4a67-9e89-01dceb1fdf9c", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Marketing budget as % of overall company budget: 13.8%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:44+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8a-685703be0ba1", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.9, "x": 0.03, "y": 0.1 }, "kind": "title", "text": "Marketing budgets as a percent of overall company budgets rise to all-time CMO Survey high", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:21.066+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "445d9c25-3653-40e3-8eda-b26e90410358", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Marketing budget as % of overall company budget", "numberRaw": "13.8%", "numberKind": "percent", "actionTitle": "Marketing budgets as a percent of overall company budgets rise to all-time CMO Survey high", "calloutText": "The pandemic's acceleration of digital marketing investments has pushed marketing budgets as a percent of overall company budgets up to the highest level in CMO Survey history.", "numberScale": null, "numberValue": 13.8, "metricFamily": "market_size", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "f0d603d4-286e-4345-afb4-3a935e83bf2a", "evidence": "Marketing expenses account for what percent of your company’s overall budget?", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:26.015686+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 19, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 20, "type": "analysis", "title": "Data source: The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 57, "componentCount": 6, "textChars": 710, "nDataPoints": 6, "notes": "Data source: The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "line_chart", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:24.324+00", "seconds": 5.077, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/20", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-20", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.45, "w": 0.22, "x": 0.745, "y": 0.31 }, "kind": "callout", "text": "Insights: Marketing budgets as a percent of revenues, on the other hand, revert to pre-pandemic levels. This shift reflects the soaring revenues that marketers report over the last year.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.324+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ae9a88e0-5da9-4bde-b299-45e55431c354", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "Marketing budgets as a percent of revenues, on the other hand, revert to pre-pandemic levels. This shift reflects the soaring revenues that marketers report over the last year—growing 12.3% over the last year from the 0.3% increase reported in February 2021 at the height of the pandemic.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:45+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8b-0a4dbd4a2968", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.65, "x": 0.038, "y": 0.35 }, "kind": "chart", "text": "Line chart showing % of company revenues over time", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.324+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8cbf1fe1-c659-4abb-97f8-9fb4bca53164", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Marketing budget as % of revenue: 8.7%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:45+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8b-0e6fd9c32761", "parentComponentId": null }, { "bbox": { "h": 0.025, "w": 0.58, "x": 0.038, "y": 0.273 }, "kind": "subtitle", "text": "Marketing expenses account for what percent of your company’s revenues?", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.324+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "afdcea9f-7968-4da3-b080-eb6ad90e0088", "parentComponentId": null }, { "bbox": { "h": 0.075, "w": 0.924, "x": 0.038, "y": 0.105 }, "kind": "title", "text": "Marketing budgets as a percent of company revenues weaken to pre-Covid levels", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.324+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0144d3eb-6d98-41b3-8aeb-b8c066c3f3b0", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Marketing budget as % of revenue", "numberRaw": "8.7%", "numberKind": "percent", "actionTitle": "Marketing budgets as a percent of company revenues weaken to pre-Covid levels", "calloutText": "Marketing budgets as a percent of revenues, on the other hand, revert to pre-pandemic levels. This shift reflects the soaring revenues that marketers report over the last year—growing 12.3% over the last year from the 0.3% increase reported in February 2021 at the height of the pandemic.", "numberScale": null, "numberValue": 8.7, "metricFamily": "market_size", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Before/after framing", "slug": "before-after-framing", "status": "active", "bestFor": "For turnaround / reform proposals", "canonId": "019dd9e1-528b-72ec-a563-e5dcb9410f67", "version": 1, "bodyDocId": "019dd9a1-80bf-72e9-980b-ccd1c0cd3488", "description": "You visualise two futures side by side: the trajectory the target is on\ntoday, and the trajectory under your proposed intervention. The reader\nhas to see the delta to feel the stakes.\n\nIt's the rhetorical cousin of the peer-gap — same visual grammar\n(comparison), but across **time** instead of across peers.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "6985b6b2-731f-4856-bfed-ec4ca828e15e", "evidence": "The slide compares marketing budgets as a percent of revenues before and after Covid, showing a reversion to pre-pandemic levels.", "pageRefs": null, "priority": null, "whenToUse": "For turnaround / reform proposals", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:25.965733+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 20, "whyItWorks": "- It **quantifies the opportunity cost** of inaction. \"Doing nothing\"\n becomes a concrete, visible path, not an abstraction.\n- It **makes the Answer tangible**. The prescription isn't a paragraph;\n it's a trajectory the reader can point at.\n- It **pre-empts the status-quo defence**. Management usually argues \"we\n have a plan\". Your chart shows what their plan looks like vs. yours.\n- It **satisfies both the Architect** (math adds up) **and the Storyteller**\n (emotional delta between two futures).", "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 21, "type": "analysis", "title": "Data from The CMO Survey, September 2022. Uses grouped bar charts for continuous variables and tables for categorical sector data.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 61, "componentCount": 8, "textChars": 329, "nDataPoints": 54, "notes": "Data from The CMO Survey, September 2022. Uses grouped bar charts for continuous variables and tables for categorical sector data.", "elementsJson": [ "headline_text", "bar_chart_horizontal", "comparison_table", "big_number" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:22.44+00", "seconds": 3.136, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/21", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-21", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.68, "w": 0.25, "x": 0.52, "y": 0.25 }, "kind": "chart", "text": "Revenues breakdown", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Grouped bar chart", "slug": "bar-grouped", "status": "active", "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1", "version": 1, "description": null }, "framework": null }, "subkind": "bar-grouped", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.44+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0ce7cc2d-0007-4132-bd3b-0e5c2104448c", "parentComponentId": null }, { "bbox": { "h": 0.68, "w": 0.25, "x": 0.25, "y": 0.25 }, "kind": "chart", "text": "Employees breakdown", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Grouped bar chart", "slug": "bar-grouped", "status": "active", "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1", "version": 1, "description": null }, "framework": null }, "subkind": "bar-grouped", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.44+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7d2345f7-a92d-4c48-8200-81881f005e9d", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.2, "x": 0.04, "y": 0.58 }, "kind": "chart", "text": "Internet Sales breakdown", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Grouped bar chart", "slug": "bar-grouped", "status": "active", "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1", "version": 1, "description": null }, "framework": null }, "subkind": "bar-grouped", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.44+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d53d98dc-fab4-418b-b39c-c517a93992df", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.2, "x": 0.4, "y": 0.94 }, "kind": "legend", "text": "% Budget (grey), % Revenue (teal)", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.44+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9e20d652-bcb3-4666-becd-dbdd701bc7d1", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.2, "x": 0.04, "y": 0.27 }, "kind": "metric", "text": "13.8% of overall budgets; 8.7% of company revenues", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.44+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8060a5ab-8a2d-458f-8180-2b919c9b2c12", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Marketing budget as % of overall budget: 13.8%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:45+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8a-88541a12c94a", "parentComponentId": null }, { "bbox": { "h": 0.68, "w": 0.2, "x": 0.78, "y": 0.25 }, "kind": "table", "text": "Economic Sector and Industry Sector tables", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.44+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1e911d5d-111e-4ba6-a3dd-2a0866140214", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.95, "x": 0.03, "y": 0.08 }, "kind": "title", "text": "How marketing budgets as a percent of overall budget and revenues vary by firm/industry breakouts", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.44+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fabbd0fc-459c-4014-a296-825bbf2f9e60", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Marketing budget as % of overall budget", "numberRaw": "13.8%", "numberKind": "percent", "actionTitle": "How marketing budgets as a percent of overall budget and revenues vary by firm/industry breakouts", "calloutText": null, "numberScale": null, "numberValue": 13.8, "metricFamily": "market_size", "numberCurrency": null } ], "tools": [ { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "2e75378b-11bd-4782-829e-6370daa6f55c", "evidence": "Although not explicitly a 2x2 matrix, the table and breakdowns by sector and industry could imply a matrix structure.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:11:26.027365+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 21, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 22, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 55, "componentCount": 6, "textChars": 581, "nDataPoints": 14, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "paragraph", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:22.542+00", "seconds": 3.014, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/22", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-22", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.143, "w": 0.222, "x": 0.389, "y": 0.411 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Illustration", "slug": "illustration", "status": "active", "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615", "version": 1, "description": null }, "framework": null }, "subkind": "illustration", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.542+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e2a2b366-bada-4f3d-97e0-870132dd1961", "parentComponentId": null }, { "bbox": { "h": 0.46, "w": 0.31, "x": 0.602, "y": 0.348 }, "kind": "list", "text": "Overhead costs associated with marketing (61.0%)\nMarketing training (56.7%)\nCustomer experience expenses (54.9%)\nMobile marketing (52.4%)\nSales support tools (36.0%)\nSales employees (14.6%)", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.542+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0652f061-fc4f-423e-a575-f9dde58b6720", "parentComponentId": null }, { "bbox": { "h": 0.535, "w": 0.41, "x": 0.087, "y": 0.348 }, "kind": "list", "text": "Direct expenses of marketing activities (89.6%)\nSocial media marketing (88.4%)\nBrand-related expenses (88.4%)\nMarketing analytics (84.1%)\nMarketing employees (80.5%)\nMarketing technologies (76.2%)\nMarketing research (72.6%)", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.542+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "afb428a1-c520-451e-8867-8ffeb42c8723", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "percent selecting category: 89.6%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:45+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8a-db34463ff715", "parentComponentId": null }, { "bbox": { "h": 0.025, "w": 0.833, "x": 0.048, "y": 0.263 }, "kind": "paragraph", "text": "Marketing expenses in your company budget include (percent selecting category as part of marketing budget):", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.542+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "63ec5962-65eb-492a-aa5d-8d2dc8636354", "parentComponentId": null }, { "bbox": { "h": 0.048, "w": 0.456, "x": 0.036, "y": 0.135 }, "kind": "title", "text": "What's in marketers' budgets?", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.542+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5da9f3e7-2133-4f56-9cdc-d97f185d26d5", "parentComponentId": null } ], "metrics": [ { "metricRaw": "percent selecting category", "numberRaw": "89.6%", "numberKind": "percent", "actionTitle": null, "calloutText": null, "numberScale": null, "numberValue": 89.6, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "List presentation", "slug": "list-presentation", "status": "active", "bestFor": null, "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1", "version": 1, "bodyDocId": null, "description": "Bulleted, numbered, or checklist enumerations.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "77fea295-3de7-49b7-8c9c-770b4c404ad1", "evidence": "The slide presents a list of marketing expenses with corresponding percentages.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:26.08957+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 23, "type": "analysis", "title": "The chart uses a diverging bar structure to show the split between companies favoring R&D vs Marketing budgets.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 32, "componentCount": 5, "textChars": 260, "nDataPoints": 12, "notes": "The chart uses a diverging bar structure to show the split between companies favoring R&D vs Marketing budgets.", "elementsJson": [ "bar_chart_vertical", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:22.407+00", "seconds": 2.834, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/23", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-23", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.05, "w": 0.5, "x": 0.25, "y": 0.45 }, "kind": "callout", "text": "R&D budgets are 4.4% larger than Marketing budgets", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.407+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e022ed4d-ec01-44d2-80de-a84997ee2417", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.9, "x": 0.05, "y": 0.45 }, "kind": "chart", "text": "Distribution of R&D vs Marketing budget differences", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.407+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "27d08d78-ba3d-4869-9f50-e13be996db06", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.1, "x": 0.45, "y": 0.3 }, "kind": "image", "text": "Treasure chest icon", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Illustration", "slug": "illustration", "status": "active", "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615", "version": 1, "description": null }, "framework": null }, "subkind": "illustration", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.407+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "118deb96-d63f-4650-bbcb-3597d64597b7", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Budget allocation difference: 4.4%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:45+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8a-b4f76bab5134", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.9, "x": 0.05, "y": 0.1 }, "kind": "title", "text": "R&D budgets 4.4% larger than marketing budgets: Big dispersion as companies invest in different strategies", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.407+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3c4fdb7b-6d15-4de4-b0c4-6fac012b0771", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Budget allocation difference", "numberRaw": "4.4%", "numberKind": "percent", "actionTitle": "R&D budgets 4.4% larger than marketing budgets: Big dispersion as companies invest in different strategies", "calloutText": "R&D budgets are 4.4% larger than Marketing budgets", "numberScale": null, "numberValue": 4.4, "metricFamily": "market_size", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Waterfall chart", "slug": "waterfall-chart", "status": "active", "bestFor": null, "canonId": "e2799da3-725f-44a9-a093-570f1f388e64", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "4b5e71db-b0b2-4f7c-820f-82b44a66ca62", "evidence": "The slide mentions a 'Distribution of R&D vs Marketing budget differences' which could be represented as a waterfall chart.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:26.151664+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 23, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 24, "type": "analysis", "title": "The slide uses a series of bar charts to show the percentage difference between R&D and marketing budgets.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 63, "componentCount": 8, "textChars": 385, "nDataPoints": 30, "notes": "The slide uses a series of bar charts to show the percentage difference between R&D and marketing budgets.", "elementsJson": [ "headline_text", "big_number", "bar_chart_horizontal", "data_table", "bullet_list" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:22.71+00", "seconds": 2.94, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/24", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-24", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "R&D budgets are 4.4% larger than marketing budgets.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:45+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8b-547372c38ee7", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.65, "x": 0.05, "y": 0.35 }, "kind": "chart", "text": "Internet Sales, Employees, and Revenues budget comparisons", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.71+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4ad70c41-7be9-4cb0-a002-95a989ed3de8", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.2, "x": 0.75, "y": 0.65 }, "kind": "list", "text": "Biggest R&D and Marketing Spenders by Industry", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.71+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ce6546eb-0edb-499c-814b-869060dc0fce", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.2, "x": 0.05, "y": 0.35 }, "kind": "metric", "text": "4.4%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.71+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c48e656c-d8bb-4c7f-8998-b3bfe5ba5e87", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "R&D vs Marketing budget delta: 4.4%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:45+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8b-59e9a11d12ce", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.7, "x": 0.05, "y": 0.25 }, "kind": "paragraph", "text": "Compared to your company's R&D budget, what is the size of your company's marketing budget?:", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.71+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1a6e50ed-767d-4909-b1db-c8c016162b7c", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.2, "x": 0.75, "y": 0.3 }, "kind": "table", "text": "Economic Sector budget differences", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.71+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e18ffac8-ac7e-46a5-8245-ffcaf52b1d09", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.12 }, "kind": "title", "text": "Company and industry differences in focus on R&D versus Marketing", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.71+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "23c59106-2873-4a72-a51d-2b0f90ad4ea7", "parentComponentId": null } ], "metrics": [ { "metricRaw": "R&D vs Marketing budget delta", "numberRaw": "4.4%", "numberKind": "percent", "actionTitle": "Company and industry differences in focus on R&D versus Marketing", "calloutText": "R&D budgets are 4.4% larger than marketing budgets.", "numberScale": null, "numberValue": 4.4, "metricFamily": "market_size", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 25, "type": "analysis", "title": "Data source: The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 43, "componentCount": 5, "textChars": 494, "nDataPoints": 12, "notes": "Data source: The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "line_chart" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:25.298+00", "seconds": 5.298, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/25", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-25", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.55, "w": 0.95, "x": 0.03, "y": 0.35 }, "kind": "chart", "text": "Line chart showing % change in overall and digital marketing spend over time", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.298+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "75e207ae-3f45-4b4e-8006-df1259b6e5b9", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.42, "x": 0.29, "y": 0.92 }, "kind": "legend", "text": "% Overall marketing spend change; % Digital marketing spend change", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.298+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "913084bd-358e-440d-8de8-cc4831c12100", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Marketing spending growth: 8.8%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:45+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8b-222b82527341", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.95, "x": 0.03, "y": 0.25 }, "kind": "paragraph", "text": "By what percent has your overall marketing spending (digital marketing spending) changed in the prior 12 months? Relative to the prior 12 months, note your company's percentage change in overall marketing spending during the next 12 months.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.298+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3c50819b-c495-45d2-9860-6bd15714db8a", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.03, "y": 0.1 }, "kind": "title", "text": "Marketing spending growth flattens, predicted to drop slightly over the next year", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.298+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cba1d113-b498-42f0-8b1c-04554d9cf713", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Marketing spending growth", "numberRaw": "8.8%", "numberKind": "percent", "actionTitle": "Marketing spending growth flattens, predicted to drop slightly over the next year", "calloutText": null, "numberScale": null, "numberValue": 8.8, "metricFamily": "growth_rate", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 26, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 73, "componentCount": 10, "textChars": 445, "nDataPoints": 26, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "big_number", "bar_chart_horizontal", "kpi_table", "bullet_list" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:22.797+00", "seconds": 2.765, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/26", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-26", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "57.9% of marketing budget is spent on digital marketing", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:45+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8b-354c22fb0edd", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.2, "x": 0.48, "y": 0.32 }, "kind": "chart", "text": "Revenues breakdown", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.797+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b5a43b73-27eb-48a0-a082-d6645535746a", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.2, "x": 0.25, "y": 0.32 }, "kind": "chart", "text": "Employees breakdown", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.797+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ca788da2-03e8-4dc5-bb96-d01186425a01", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.2, "x": 0.04, "y": 0.57 }, "kind": "chart", "text": "Internet Sales breakdown", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.797+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cb20bd4e-0030-4479-94fc-3c6bfb339c60", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.2, "x": 0.75, "y": 0.32 }, "kind": "list", "text": "Economic Sector data", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.797+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "19cc313a-1949-46c1-a0ae-c4b4a8244383", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.2, "x": 0.75, "y": 0.65 }, "kind": "list", "text": "Industry Sector data", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.797+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "27efe4be-8fe6-4eff-87b6-ba6be3231cad", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.19, "x": 0.04, "y": 0.318 }, "kind": "metric", "text": "57.9% of marketing budget is spent on digital marketing", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.797+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "88bddc82-59cc-4955-a752-cbc2f8b5d88b", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Digital marketing spend as % of total marketing budget: 57.9%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:45+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8b-39e25f1bf477", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.7, "x": 0.03, "y": 0.25 }, "kind": "subtitle", "text": "What percent of your marketing budget does your company currently spend on digital marketing activities?", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.797+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6b001d91-ed9a-4a35-8a5c-b007302f536c", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.94, "x": 0.03, "y": 0.13 }, "kind": "title", "text": "Big digital spenders: Smaller, services, tech, and Internet marketers", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.797+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cdb4e03a-31ef-436e-b93a-41e3f7342c04", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Digital marketing spend as % of total marketing budget", "numberRaw": "57.9%", "numberKind": "percent", "actionTitle": "Big digital spenders: Smaller, services, tech, and Internet marketers", "calloutText": "57.9% of marketing budget is spent on digital marketing", "numberScale": null, "numberValue": 57.9, "metricFamily": "cost_savings", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 27, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 32, "componentCount": 5, "textChars": 257, "nDataPoints": 10, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "bar_chart_grouped", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:26.981+00", "seconds": 6.631, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/27", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-27", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.45, "w": 0.85, "x": 0.04, "y": 0.4 }, "kind": "chart", "text": null, "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Grouped bar chart", "slug": "bar-grouped", "status": "active", "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1", "version": 1, "description": null }, "framework": null }, "subkind": "bar-grouped", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.981+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0f7548bf-279d-4231-a2ca-453e460b3c03", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.15, "x": 0.76, "y": 0.25 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Icon grid", "slug": "icon-grid", "status": "active", "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4", "version": 1, "description": null }, "framework": null }, "subkind": "icon-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.981+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b7a02fa1-4101-4042-8017-425712500237", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Marketing budget growth: 9.6%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:47+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8c-27cb74a6d6c6", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.04, "y": 0.28 }, "kind": "paragraph", "text": "Relative to the prior 12 months, by what percent do you expect your marketing budget to change in the next 12 months in each area?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.981+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "44da5fda-848f-4fe1-9c0b-b176a33390d9", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.9, "x": 0.04, "y": 0.1 }, "kind": "title", "text": "Brand and CRM spending growth drop closer to pre-Covid levels—Brand spending outpaces CRM spending", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.981+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2e23cf44-98c0-4815-bf79-351b1a67c906", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Marketing budget growth", "numberRaw": "9.6%", "numberKind": "percent", "actionTitle": "Brand and CRM spending growth drop closer to pre-Covid levels—Brand spending outpaces CRM spending", "calloutText": null, "numberScale": null, "numberValue": 9.6, "metricFamily": "growth_rate", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 28, "type": "analysis", "title": "The chart compares two categories: New Product Introductions and New Service Introductions.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 32, "componentCount": 5, "textChars": 261, "nDataPoints": 8, "notes": "The chart compares two categories: New Product Introductions and New Service Introductions.", "elementsJson": [ "headline_text", "bar_chart_grouped", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:22.971+00", "seconds": 2.572, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/28", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-28", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.55, "w": 0.65, "x": 0.05, "y": 0.35 }, "kind": "chart", "text": null, "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Grouped bar chart", "slug": "bar-grouped", "status": "active", "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1", "version": 1, "description": null }, "framework": null }, "subkind": "bar-grouped", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.971+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4f9c485e-ca29-4628-ae90-2f667396bec1", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.15, "x": 0.75, "y": 0.33 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Infographic", "slug": "infographic", "status": "active", "canonId": "019de52c-fe26-750c-9d7d-9f34e21324e8", "version": 1, "description": null }, "framework": null }, "subkind": "infographic", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.971+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3f84b881-5681-4555-a44e-c192f8f91e90", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Budget growth percentage: 5.6%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:45+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8a-f36432c32d98", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.8, "x": 0.04, "y": 0.2 }, "kind": "paragraph", "text": "Relative to the prior 12 months, by what percent do you expect your marketing budget for new products and service to change in the next 12 months in each area?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.971+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2003a702-33c4-4454-984c-c33cfbb3a7ea", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.8, "x": 0.04, "y": 0.1 }, "kind": "title", "text": "Growth in budgets for new products and services returns to pre-Covid era", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:22.971+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bd2008d9-74ac-4356-bf63-8775bfaa9051", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Budget growth percentage", "numberRaw": "5.6%", "numberKind": "percent", "actionTitle": "Growth in budgets for new products and services returns to pre-Covid era", "calloutText": null, "numberScale": null, "numberValue": 5.6, "metricFamily": "growth_rate", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 29, "type": "analysis", "title": "The slide uses a line chart to visualize the fluctuation in marketing spend, highlighting a recent decline.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 66, "componentCount": 6, "textChars": 1370, "nDataPoints": 6, "notes": "The slide uses a line chart to visualize the fluctuation in marketing spend, highlighting a recent decline.", "elementsJson": [ "headline_text", "line_chart", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:27.597+00", "seconds": 7.097, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/29", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-29", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.55, "w": 0.28, "x": 0.7, "y": 0.35 }, "kind": "callout", "text": "After two consecutive increases in traditional advertising spend, traditional advertising reverts to a decade-long negative growth as we emerge from Covid. B2B Services use traditional advertising more (1.6% increase). Within industries, Transportation and Retail/Wholesale reported the largest drop in traditional advertising investments (-13.9% and -3.6% respectively). In contrast, Pharma/Biotech plans to invest most heavily in this area with an additional 19.4% of marketing budget on traditional spend over the next 12 months, surpassing all other industries by close to 10%. Smaller companies (with <$10 million in sales revenues) expect to increase spend in this area (4.2%) while larger companies plan to decrease spend. Interestingly, pure play companies spend more on traditional adverting (0.7%), perhaps as a means to broaden their reach.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.597+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1fa07df5-5e4b-4cb3-b081-a65c35d605d6", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "After two consecutive increases in traditional advertising spend, traditional advertising reverts to a decade-long negative growth as we emerge from Covid.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:46+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8b-76989693e583", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.6, "x": 0.03, "y": 0.35 }, "kind": "chart", "text": "Line chart showing percentage change in traditional advertising spend over time.", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.597+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9804c085-98a3-40ba-8d92-971df164f27d", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Marketing budget change: -0.7%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:46+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8b-79fd8569a271", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.6, "x": 0.03, "y": 0.26 }, "kind": "paragraph", "text": "Relative to the prior 12 months, by what percent do you expect your marketing budget to change in the next 12 months in traditional advertising?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.597+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "682d0351-e404-4e41-a8e5-2b6026248b2e", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.9, "x": 0.03, "y": 0.1 }, "kind": "title", "text": "Traditional advertising marketing spend expected to dip in the next 12 months falling into pre-Covid territory", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.597+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4f90d211-0a83-4df9-a13a-b91cc22b942b", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Marketing budget change", "numberRaw": "-0.7%", "numberKind": "percent", "actionTitle": "Traditional advertising marketing spend expected to dip in the next 12 months falling into pre-Covid territory", "calloutText": "After two consecutive increases in traditional advertising spend, traditional advertising reverts to a decade-long negative growth as we emerge from Covid.", "numberScale": null, "numberValue": -0.7, "metricFamily": "market_size", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 30, "type": "analysis", "title": "The slide uses a donut chart to visualize budget allocation percentages.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 75, "componentCount": 8, "textChars": 861, "nDataPoints": 4, "notes": "The slide uses a donut chart to visualize budget allocation percentages.", "elementsJson": [ "headline_text", "donut_chart", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:23.989+00", "seconds": 3.417, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/30", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-30", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.266, "w": 0.266, "x": 0.367, "y": 0.431 }, "kind": "chart", "text": "Donut chart showing 44.0% Paid, 34.4% Owned, 11.2% Earned, 10.4% Digital Marketing (other)", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Donut chart", "slug": "donut", "status": "active", "canonId": "019de52d-0006-752c-9528-0fef476b8004", "version": 1, "description": null }, "framework": null }, "subkind": "donut", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:23.989+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "318ae067-48d7-48f1-9575-f5afce4639b8", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.2, "x": 0.23, "y": 0.37 }, "kind": "legend", "text": "DIGITAL MARKETING: Spending outside of paid, owned, and earned media", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:23.989+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "03cffe21-ac97-4173-9002-58ceb7a6edc6", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.3, "x": 0.1, "y": 0.54 }, "kind": "legend", "text": "EARNED MEDIA: Any digital brand media not under the firm's control such as reviews, user-generated content, social listening, unpaid social media, etc.", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:23.989+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0c400cf4-c72a-4a3e-be80-25d2e101dd25", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.3, "x": 0.1, "y": 0.74 }, "kind": "legend", "text": "OWNED MEDIA: Including content marketing, email marketing and marketing automation, own site and store development, post-sales digital support such as chatbots, etc.", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:23.989+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "66cf5cfe-22d1-4ea6-95e1-4b15a08d39a5", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.28, "x": 0.655, "y": 0.655 }, "kind": "legend", "text": "PAID MEDIA: Including SEO, SEM, display, influencer marketing, paid social, digital TV advertising, shopper marketing, sponsored digital video, video advertising, etc.", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:23.989+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "733604dd-0f7e-4083-a8fb-9bc27c3c222b", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Digital marketing budget allocation: 44.0%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:47+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8c-539808f7facc", "parentComponentId": null }, { "bbox": { "h": 0.025, "w": 0.924, "x": 0.038, "y": 0.265 }, "kind": "paragraph", "text": "For your marketing budget allocated to digital spending, what percent of this budget is allocated to paid, owned, and earned media?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:23.989+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fbe00adf-e716-431c-b7ca-f0d3ae74be08", "parentComponentId": null }, { "bbox": { "h": 0.045, "w": 0.665, "x": 0.038, "y": 0.138 }, "kind": "title", "text": "Paid media tops marketers' digital spend budget", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:23.989+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "26379c7f-ea44-4be8-8f6b-95806af91947", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Digital marketing budget allocation", "numberRaw": "44.0%", "numberKind": "percent", "actionTitle": "Paid media tops marketers' digital spend budget", "calloutText": null, "numberScale": null, "numberValue": 44, "metricFamily": "market_size", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 31, "type": "analysis", "title": "The slide uses a narrative format to summarize survey findings regarding digital marketing maturity and investment shifts.", "function": "summarize", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 69, "componentCount": 6, "textChars": 1784, "nDataPoints": 18, "notes": "The slide uses a narrative format to summarize survey findings regarding digital marketing maturity and investment shifts.", "elementsJson": [ "paragraph" ], "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:28.043+00", "seconds": 7.052, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/31", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-31", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Confidence in returns for digital marketing investments shows no progress, continuing its drop to 4.7 from 5.5 (on a 7-point scale where 1=not at all and 7=very highly) in the first rating in February 2021.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:46+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8b-da99fe9d1577", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Confidence in returns: 4.7", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:46+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8b-dcfee4e9afa2", "parentComponentId": null }, { "bbox": { "h": 0.18, "w": 0.85, "x": 0.075, "y": 0.48 }, "kind": "paragraph", "text": "The top digital marketing investments are optimization of company website (75.1% of companies), data analytics (66.7%), digital media and search (63.6%), marketing technology systems/ platforms (59.1%), and direct digital marketing (52.9%). Perhaps in part due to making progress on the digital journey, several categories show sizable decreases over the last year, including improving our app (-29.1%), managing privacy issues (-26.9%), direct digital marketing (-22.4%), MarTech systems (-15.3%), and digital media and digital media and search (-10.3%).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.043+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2bcaeed8-29a4-49c7-8d1c-977d68a704d6", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.85, "x": 0.075, "y": 0.72 }, "kind": "paragraph", "text": "Confidence in returns for digital marketing investments shows no progress, continuing its drop to 4.7 from 5.5 (on a 7-point scale where 1=not at all and 7=very highly) in the first rating in February 2021. This drop is due, in part, to the phasing out of third-party data support and the need to invest in building first-party data strategies. Consistent with this, 75% of companies reported an increase in such investments in the February 2022 CMO Survey.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.043+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3d0d09a1-6da0-4c47-9682-d0c1b26c3e1b", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.85, "x": 0.075, "y": 0.29 }, "kind": "paragraph", "text": "Companies are further along the digital marketing journey relative to a year ago. While 43.9% of marketing leaders reported their companies to be in the nascent stage a year ago—meaning they were taking early steps to design and visualize the transformation—this percentage dropped to one fourth of this level to 12.3% presently. More companies moved into the emerging phase (from 39.5% to 59.6%), the integrated phase (from 11.8% to 21.1%), and the institutionalized/established phase (from 4.8% to 7.0%).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.043+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3df2c646-eefe-42f8-b9eb-d36661de2a20", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.58, "x": 0.198, "y": 0.125 }, "kind": "title", "text": "Managing Digital Marketing Returns", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.043+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4998c0f9-1f18-4e32-aec4-1a3ecdacff8f", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Confidence in returns", "numberRaw": "4.7", "numberKind": "plain", "actionTitle": null, "calloutText": "Confidence in returns for digital marketing investments shows no progress, continuing its drop to 4.7 from 5.5 (on a 7-point scale where 1=not at all and 7=very highly) in the first rating in February 2021.", "numberScale": null, "numberValue": 4.7, "metricFamily": "index_score", "numberCurrency": null } ], "tools": [], "frameworks": [ { "matchId": "145d35d0-05e2-43b4-a965-7aef0addbb27", "evidence": "Mentions nascent, emerging, integrated, and institutionalized/established phases of digital marketing journey.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 19:30:28.043+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 31, "frameworkName": "maturity-model" } ], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 32, "type": "setup", "title": "Uses a butterfly metamorphosis metaphor to represent stages of digital transformation maturity.", "function": "summarize", "rawType": "maturity_model", "block": null, "metadata": { "slideType": "maturity_model", "slideTypeCanon": null, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 52, "componentCount": 6, "textChars": 529, "nDataPoints": 8, "notes": "Uses a butterfly metamorphosis metaphor to represent stages of digital transformation maturity.", "elementsJson": [ "headline_text", "bar_chart_grouped", "process_diagram" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:24.422+00", "seconds": 3.165, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/32", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-32", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.55, "w": 0.9, "x": 0.05, "y": 0.35 }, "kind": "chart", "text": "Grouped bar chart showing 1 Year Ago vs Current Progress across four stages: Nascent, Emerging, Integrated, Institutionalized/Established.", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Grouped bar chart", "slug": "bar-grouped", "status": "active", "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1", "version": 1, "description": null }, "framework": null }, "subkind": "bar-grouped", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.422+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "81d36bc4-e2be-4a72-ab9d-fccad24bc7d6", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.9, "x": 0.05, "y": 0.35 }, "kind": "framework", "text": "Digital transformation maturity stages", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": null, "subkind": { "name": "Framework instance", "slug": "instance", "status": "active", "canonId": "019de52d-05a2-72af-be0b-7edc60708a03", "version": 1, "description": null }, "framework": null }, "subkind": "instance", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.422+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "65a6786e-c6a1-45cf-ad98-3cff12a646dc", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.2, "x": 0.39, "y": 0.925 }, "kind": "legend", "text": "1 Year Ago | Current Progress", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.422+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3c589e81-96fe-4c49-b1a0-d5bd606f6239", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Transformation maturity stage: 59.6%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:47+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8c-0cdca9b27c03", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.85, "x": 0.04, "y": 0.25 }, "kind": "paragraph", "text": "Considering your company's digital marketing transformation, how would you rate your company's progress to date? Where was your company on this digital marketing transformation journey last year at this time?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.422+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5f2c872f-f8da-4721-9fa2-0ec3cfbc53dc", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.95, "x": 0.03, "y": 0.1 }, "kind": "title", "text": "Digital marketing transformations progress, but continue to show room for growth", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.422+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b2d837c8-da3f-493d-923c-64969b0c0272", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Transformation maturity stage", "numberRaw": "59.6%", "numberKind": "percent", "actionTitle": "Digital marketing transformations progress, but continue to show room for growth", "calloutText": null, "numberScale": null, "numberValue": 59.6, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Maturity model", "slug": "maturity-model", "status": "active", "bestFor": null, "canonId": "019de52d-1923-75fc-9be0-131883ed3458", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "7465585c-7a87-4206-88c8-24d3dfceb572", "evidence": "maturity_model type and framework/instance: Digital transformation maturity stages", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:11:34.685554+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 32, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "ae7e5301-33ae-4b75-8a73-29e588dde781", "evidence": "Four-stage progression from Nascent to Institutionalized/Established", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:30:24.422+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 32, "frameworkName": "maturity-model" } ], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 33, "type": "setup", "title": "Uses caterpillar and butterfly icons to represent the maturity journey.", "function": "compare_options", "rawType": "comparison_table", "block": null, "metadata": { "slideType": "comparison_table", "slideTypeCanon": { "name": "Comparison table", "slug": "comparison_table", "status": "active", "canonId": "019de52d-0a06-73f8-8813-fe022fab1de2", "version": 1, "description": null }, "function": "compare_options", "functionCanon": { "name": "Compare options", "slug": "compare_options", "status": "active", "canonId": "019de52d-167f-7038-aebc-70a9d2e0e33b", "version": 1, "description": null }, "density": "balanced", "densityScore": 30, "componentCount": 4, "textChars": 344, "nDataPoints": 10, "notes": "Uses caterpillar and butterfly icons to represent the maturity journey.", "elementsJson": [ "headline_text", "comparison_table", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:23.885+00", "seconds": 2.594, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/33", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-33", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.35, "w": 0.03, "x": 0.08, "y": 0.53 }, "kind": "image", "text": "Icons for Economic Sector, Industry, Internet, Revenue, Employees", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Icon grid", "slug": "icon-grid", "status": "active", "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4", "version": 1, "description": null }, "framework": null }, "subkind": "icon-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:23.885+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9f275356-4176-4af8-b7ef-5d8a2af6825d", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.4, "x": 0.45, "y": 0.28 }, "kind": "image", "text": "Caterpillar and Butterfly icons representing maturity", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Illustration", "slug": "illustration", "status": "active", "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615", "version": 1, "description": null }, "framework": null }, "subkind": "illustration", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:23.885+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "982ee990-1c58-4a10-9c18-6127a97c613a", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.85, "x": 0.08, "y": 0.45 }, "kind": "table", "text": "Economic Sector: B2B Services vs B2C Product; Industry Sector: Healthcare vs Consumer Services; Internet Sales: 0% vs 50%+; Revenues: <$10M vs $10B+; Employees: <50 vs 1,000-2,499", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:23.885+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bd19c4da-0729-4db9-8f0b-5626c8f98c61", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.71, "x": 0.038, "y": 0.135 }, "kind": "title", "text": "How the digital marketing transformation varies", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:23.885+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4be26b2b-1ece-4674-b6f0-e707ca03b6a1", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "aeb2d30a-6b85-4ae9-a544-785f7bf45b18", "evidence": "Compares characteristics across stages of digital transformation journey", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 19:30:23.885+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "frameworkName": "maturity-model" } ], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 34, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 66, "componentCount": 6, "textChars": 1178, "nDataPoints": 18, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "data_table", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:24.344+00", "seconds": 3.041, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/34", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-34", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.6, "w": 0.28, "x": 0.68, "y": 0.32 }, "kind": "callout", "text": "Insights: The top digital marketing investments are optimization of company website (75.1% of companies), data analytics (66.7%), digital media and search (63.6%), marketing technology systems/ platforms (59.1%), and direct digital marketing (52.9%).", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.344+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e73df00d-f3a0-457c-b963-5cb195a80f1d", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "Some of these decreases may be due to companies reaching saturation levels on key investments as they move deeper into the digital journey, while others may signal a shift in strategy away from underperforming elements, such as mobile.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:47+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8c-69f6a4f747cd", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "% Change: -29.1%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:47+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8c-6eb319cf4f64", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.03, "y": 0.26 }, "kind": "paragraph", "text": "What investments did your company make to improve the performance of your digital marketing activities over the last year?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.344+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "920bd09c-40de-40ba-8c2f-4ec428a6c1c9", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.6, "x": 0.03, "y": 0.325 }, "kind": "table", "text": "Investment, % Reporting Yes, % Change Feb 22 - Aug-22; Optimization of company website, 75.1%, 1.5%; Data analytics, 66.7%, -4.4%; Digital media and search, 63.6%, -10.3%; Marketing technology systems or platforms, 59.1%, -15.3%; Direct digital marketing, 52.9%, -22.4%; Online experimentation and/or A/B testing, 46.2%, -2.3%; Managing privacy issues, 25.8%, -26.9%; Machine learning and automation, 24.9%, -5.7%; Improving our app, 17.3%, -29.1%", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.344+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7700e3f4-6280-44a7-9211-f8063b99e752", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.9, "x": 0.03, "y": 0.1 }, "kind": "title", "text": "Number of companies making investments in digital marketing begins to flatten or decrease in some categories", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.344+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0529863e-aa33-48ef-a6d4-1b47a22f3e3b", "parentComponentId": null } ], "metrics": [ { "metricRaw": "% Change", "numberRaw": "-29.1%", "numberKind": "percent", "actionTitle": "Number of companies making investments in digital marketing begins to flatten or decrease in some categories", "calloutText": "Some of these decreases may be due to companies reaching saturation levels on key investments as they move deeper into the digital journey, while others may signal a shift in strategy away from underperforming elements, such as mobile.", "numberScale": null, "numberValue": -29.1, "metricFamily": "other", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 35, "type": "analysis", "title": "Data source: The CMO Survey. The chart tracks a 1-7 scale metric over three time points.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 57, "componentCount": 6, "textChars": 715, "nDataPoints": 6, "notes": "Data source: The CMO Survey. The chart tracks a 1-7 scale metric over three time points.", "elementsJson": [ "headline_text", "line_chart", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:23.958+00", "seconds": 2.487, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/35", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-35", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.5, "w": 0.25, "x": 0.72, "y": 0.35 }, "kind": "callout", "text": "Insights: Perceived return on investments for digital marketing efforts dropped over the last 3 surveys as third-party data support is phased out and companies invest in building first-party data strategies.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:23.958+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c0832f78-3445-43de-9123-cad1463902a9", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "Perceived return on investments for digital marketing efforts dropped over the last 3 surveys as third-party data support is phased out and companies invest in building first-party data strategies.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:46+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8b-c40b5a87360a", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.65, "x": 0.03, "y": 0.35 }, "kind": "chart", "text": "Line chart showing values 5.5, 5.0, 4.7 across three time periods.", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:23.958+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0f9e4c5b-6cfa-4cf3-888f-c291f37b0a76", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Digital marketing contribution score: 4.7", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:46+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8b-ca6eeb51eb24", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.8, "x": 0.03, "y": 0.25 }, "kind": "subtitle", "text": "To what degree has the use of digital marketing contributed to your company's performance during the last year? (1=not at all, 7=very highly)", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:23.958+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e795c5d6-8330-498e-8872-af25dd3dae4d", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.03, "y": 0.13 }, "kind": "title", "text": "Contributions from digital marketing weaken over last 1.5 years", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:23.958+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "933d085f-2d56-4314-bea1-b878089fc6e4", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Digital marketing contribution score", "numberRaw": "4.7", "numberKind": "plain", "actionTitle": "Contributions from digital marketing weaken over last 1.5 years", "calloutText": "Perceived return on investments for digital marketing efforts dropped over the last 3 surveys as third-party data support is phased out and companies invest in building first-party data strategies.", "numberScale": null, "numberValue": 4.7, "metricFamily": "index_score", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 36, "type": "resolution", "title": "This is a summary slide from The CMO Survey (September 2022) detailing mobile and social media budget allocations.", "function": "summarize", "rawType": "key_takeaways", "block": null, "metadata": { "slideType": "key_takeaways", "slideTypeCanon": { "name": "Key takeaways", "slug": "key_takeaways", "status": "active", "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 74, "componentCount": 7, "textChars": 1152, "nDataPoints": 16, "notes": "This is a summary slide from The CMO Survey (September 2022) detailing mobile and social media budget allocations.", "elementsJson": [ "headline_text", "paragraph" ], "confidence": 0.95, "extraction": { "model": "google/gemini-3.5-flash", "runId": null, "at": "2026-07-17 03:46:03.537+00", "seconds": 4.966, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/36", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-36", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Mobile spending as a percent of marketing budgets is essentially flat at 13.7%, returning to pre-pandemic levels (13.5%) after climbing to a high of 23.0% of marketing budgets in June 2020.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:47+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8c-7f8ab6b26384", "parentComponentId": null }, { "bbox": { "h": 0.171, "w": 0.111, "x": 0.065, "y": 0.102 }, "kind": "image", "text": "Thumbs up icon", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Illustration", "slug": "illustration", "status": "active", "canonId": "019de52c-fe76-7772-a5ac-c0b7294d7615", "version": 1, "description": null }, "framework": null }, "subkind": "illustration", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-17 03:46:03.537+00", "model": "google/gemini-3.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a8a11848-cc24-452c-975b-5a067c3dc71c", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Marketing budget percentage: 13.7%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:47+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8c-802c2c0f0098", "parentComponentId": null }, { "bbox": { "h": 0.152, "w": 0.875, "x": 0.075, "y": 0.588 }, "kind": "paragraph", "text": "Social media spending took a small downturn over the past six months (to 14.5% from 15.3% of marketing budgets), continuing an eighteen-month trend of no growth, coming off a Covid splurge when social media spending as a percent of marketing budgets reached 23.2%.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "body", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-17 03:46:03.537+00", "model": "google/gemini-3.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "134f28b3-a4c3-428d-8034-c57cb95c0b16", "parentComponentId": null }, { "bbox": { "h": 0.242, "w": 0.868, "x": 0.075, "y": 0.32 }, "kind": "paragraph", "text": "Mobile spending as a percent of marketing budgets is essentially flat at 13.7%, returning to pre-pandemic levels (13.5%) after climbing to a high of 23.0% of marketing budgets in June 2020. Levels are expected to rise again in the next year to 16.9% of budgets and to 24.6% over the next five years.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "body", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-17 03:46:03.537+00", "model": "google/gemini-3.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4d43de4c-b301-4813-aae7-d9ac516ca7e0", "parentComponentId": null }, { "bbox": { "h": 0.092, "w": 0.858, "x": 0.075, "y": 0.768 }, "kind": "paragraph", "text": "In terms of types of digital spending, paid media leads the way in digital spend (44%), reinforcing the importance of SEO, influencer marketing, and paid social media. Owned media, including content marketing, email marketing, own site and store development, and post-sales digital support account for 34.4% of budgets.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "body", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-17 03:46:03.537+00", "model": "google/gemini-3.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "88764bbb-f79e-46a3-876b-9fd9df4b327c", "parentComponentId": null }, { "bbox": { "h": 0.062, "w": 0.578, "x": 0.199, "y": 0.135 }, "kind": "title", "text": "Social Media and Mobile Marketing", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-17 03:46:03.537+00", "model": "google/gemini-3.5-flash", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "240ad006-817e-4bb5-86da-0890018e98c7", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Marketing budget percentage", "numberRaw": "13.7%", "numberKind": "percent", "actionTitle": null, "calloutText": "Mobile spending as a percent of marketing budgets is essentially flat at 13.7%, returning to pre-pandemic levels (13.5%) after climbing to a high of 23.0% of marketing budgets in June 2020.", "numberScale": null, "numberValue": 13.7, "metricFamily": "market_size", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 37, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 67, "componentCount": 7, "textChars": 703, "nDataPoints": 16, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "line_chart", "kpi_table", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:24.637+00", "seconds": 2.513, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/37", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-37", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.3, "w": 0.3, "x": 0.65, "y": 0.6 }, "kind": "callout", "text": "As spending levels stay at pre-Covid levels, predictions for spending one year ago for 23.1% of marketing budgets are not met. B2C companies outpace B2B companies on current and predicted mobile spending.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.637+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "391b950c-c9df-4948-8363-bc0d71466142", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "As spending levels stay at pre-Covid levels, predictions for spending one year ago for 23.1% of marketing budgets are not met.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:50+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8e-17953e51f159", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.6, "x": 0.02, "y": 0.35 }, "kind": "chart", "text": "Historical and projected mobile spending percentages", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.637+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f06ce895-b8ea-45e5-a8f3-7a9c2587ad5c", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Mobile marketing budget percentage: 24.6%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:50+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8e-199d101e90c9", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.02, "y": 0.25 }, "kind": "paragraph", "text": "What percent of your marketing budget are you currently spending on mobile activities? And what percent will you spend in the next 12 months? 5 years?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.637+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3715523c-27a1-4d44-9380-92f976efa3cb", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.3, "x": 0.65, "y": 0.3 }, "kind": "table", "text": "Economic Sector spending breakdown by B2B/B2C product/services", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.637+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "932bccca-5ebe-437a-a19d-68931efe968d", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.02, "y": 0.1 }, "kind": "title", "text": "Mobile spending returns to pre-Covid levels; predicted to rise again", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.637+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8d8173cb-7a9f-4512-87d2-199786799019", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Mobile marketing budget percentage", "numberRaw": "24.6%", "numberKind": "percent", "actionTitle": "Mobile spending returns to pre-Covid levels; predicted to rise again", "calloutText": "As spending levels stay at pre-Covid levels, predictions for spending one year ago for 23.1% of marketing budgets are not met.", "numberScale": null, "numberValue": 24.6, "metricFamily": "market_size", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 38, "type": "analysis", "title": "Data source: The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "kpi_dashboard", "block": null, "metadata": { "slideType": "kpi_dashboard", "slideTypeCanon": { "name": "KPI dashboard", "slug": "kpi_dashboard", "status": "active", "canonId": "019de52d-0be5-7295-af4d-b850fe7b7e65", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 65, "componentCount": 7, "textChars": 684, "nDataPoints": 10, "notes": "Data source: The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "line_chart", "kpi_table", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:28.718+00", "seconds": 6.222, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/38", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-38", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "On average, mobile contributions to company performed are disappointing.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:47+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8b-f0ed9e54165e", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.6, "x": 0.05, "y": 0.35 }, "kind": "chart", "text": "Line chart showing contribution scores from 3.2 in Feb-20 to 2.8 in Sept-22", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.718+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c545b21c-aea8-4b5e-8fd4-6c3711d5e9d4", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.2, "x": 0.7, "y": 0.35 }, "kind": "list", "text": "B2B Product: 2.2, B2B Services: 2.1, B2C Product: 4.0, B2C Services: 4.2", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.718+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a21c2686-6282-4bb8-ad8e-74ccd87adfc4", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Mobile marketing contribution score: 2.8", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:47+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8b-f5c596c16a17", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.05, "y": 0.25 }, "kind": "paragraph", "text": "To what degree has the use of mobile marketing contributed to your company's performance during the last year? (1=not at all, 7=very highly)", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.718+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "42237734-aefd-4764-9247-b4960424643f", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.25, "x": 0.7, "y": 0.6 }, "kind": "paragraph", "text": "On average, mobile contributions to company performed are disappointing. B2C companies report a significant increase in contributions from mobile as do marketers whose companies have 100% of their sales from the Internet.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.718+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "671b2559-7eff-4970-9346-ff4e50651f8f", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.12 }, "kind": "title", "text": "Mobile marketing's contribution to company performance drops off", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.718+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e94f6ba8-9ee4-4932-96e9-60cc4adaad37", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Mobile marketing contribution score", "numberRaw": "2.8", "numberKind": "plain", "actionTitle": "Mobile marketing's contribution to company performance drops off", "calloutText": "On average, mobile contributions to company performed are disappointing.", "numberScale": null, "numberValue": 2.8, "metricFamily": "index_score", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 39, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 57, "componentCount": 6, "textChars": 648, "nDataPoints": 18, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "line_chart", "comparison_table", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:25.965+00", "seconds": 3.425, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/39", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-39", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.2, "w": 0.25, "x": 0.7, "y": 0.65 }, "kind": "callout", "text": "Following a large increase at the height of pandemic to 23.2% of budgets, social spending has been flat at 14-15% of marketing budgets for the last two years—at levels observed before the pandemic.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.965+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "82533105-7d7b-4de6-8329-9cd15023ba87", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.6, "x": 0.03, "y": 0.35 }, "kind": "chart", "text": "Trend of social media spending as a percentage of marketing budget from Feb-20 to 5 years out.", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.965+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ab868edd-72d9-431d-83b7-ed73435e67b1", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Social media budget percentage: 21.3%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:48+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8c-ada2592326e4", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.03, "y": 0.25 }, "kind": "subtitle", "text": "What percent of your marketing budget are you currently spending on social media? What percent will you spend in the next 12 months? 5 years?", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.965+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "72efbe20-54f2-433f-86d2-ad0fba2fa4bc", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.25, "x": 0.7, "y": 0.3 }, "kind": "table", "text": "Economic Sector breakdown of social media spending for Feb-22 and Next Year.", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.965+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5bb33a94-a8db-4acc-b9c6-22677252c0a2", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.03, "y": 0.1 }, "kind": "title", "text": "Social media spending stays flat, but is forecasted to increase across industries in the next 12 months", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.965+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "362d2aa2-4ea1-4248-94c9-eba2f43afa2c", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Social media budget percentage", "numberRaw": "21.3%", "numberKind": "percent", "actionTitle": "Social media spending stays flat, but is forecasted to increase across industries in the next 12 months", "calloutText": "Following a large increase at the height of pandemic to 23.2% of budgets, social spending has been flat at 14-15% of marketing budgets for the last two years—at levels observed before the pandemic.", "numberScale": null, "numberValue": 21.3, "metricFamily": "market_size", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 40, "type": "analysis", "title": "Data source: The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 27, "componentCount": 4, "textChars": 311, "nDataPoints": 6, "notes": "Data source: The CMO Survey, September 2022.", "elementsJson": [ "line_chart" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:25.321+00", "seconds": 2.709, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/40", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-40", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.5, "w": 0.9, "x": 0.03, "y": 0.35 }, "kind": "chart", "text": "Line chart showing values: 3.4, 4.2, 3.9, 4.0, 3.6, 3.7", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.321+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8660ea92-7433-4dd6-b1ca-f08c075fc467", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Social media contribution to company performance: 3.7", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:47+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8c-3c20b110310f", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.8, "x": 0.03, "y": 0.25 }, "kind": "subtitle", "text": "To what degree has the use of social media contributed to your company's performance during the last year? (1=not at all, 7=very highly)", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.321+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a85ac4fa-3f70-4608-a799-f5e2a6883a7d", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.9, "x": 0.03, "y": 0.1 }, "kind": "title", "text": "No improvement in social media contributions to company performance", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.321+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f8e085fa-56e9-4887-bafc-162652b0cc47", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Social media contribution to company performance", "numberRaw": "3.7", "numberKind": "plain", "actionTitle": "No improvement in social media contributions to company performance", "calloutText": null, "numberScale": null, "numberValue": 3.7, "metricFamily": "other", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 41, "type": "analysis", "title": "Slide from The CMO Survey, September 2022.", "function": "summarize", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 57, "componentCount": 6, "textChars": 651, "nDataPoints": 18, "notes": "Slide from The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:25.211+00", "seconds": 2.487, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/41", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-41", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "The size of marketing organizations continues to increase, with marketers reporting average marketing job growth of 15.1% in the last year, up from 12.2% in February 2022.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:47+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8c-906f7c078c2c", "parentComponentId": null }, { "bbox": { "h": 0.11, "w": 0.11, "x": 0.075, "y": 0.105 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Icon grid", "slug": "icon-grid", "status": "active", "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4", "version": 1, "description": null }, "framework": null }, "subkind": "icon-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.211+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "47195718-f60a-4fed-9adb-c70a2d443550", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Marketing job growth: 15.1%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:47+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8c-97c03abf4494", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.85, "x": 0.075, "y": 0.615 }, "kind": "paragraph", "text": "Work from home is prevalent across industries and economic sectors, with 57.5% of marketing teams working from home at least some of the time and nearly half (48.7%) working from home all of the time.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.211+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3885c156-5502-44c6-bbe8-ffc85fdfafc4", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.85, "x": 0.075, "y": 0.315 }, "kind": "paragraph", "text": "The size of marketing organizations continues to increase. Marketers report average marketing job growth of 15.1% in the last year, up from 12.2% in February 2022. This growth is expected to continue with a 7.3% increase for the next year.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.211+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "85bab294-0fa0-44d8-9440-5f2a53c078d5", "parentComponentId": null }, { "bbox": { "h": 0.065, "w": 0.255, "x": 0.201, "y": 0.125 }, "kind": "title", "text": "Marketing Jobs", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.211+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "380f131c-1577-4dc5-9ceb-745d149d7e1a", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Marketing job growth", "numberRaw": "15.1%", "numberKind": "percent", "actionTitle": null, "calloutText": "The size of marketing organizations continues to increase, with marketers reporting average marketing job growth of 15.1% in the last year, up from 12.2% in February 2022.", "numberScale": null, "numberValue": 15.1, "metricFamily": "growth_rate", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 42, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 64, "componentCount": 9, "textChars": 306, "nDataPoints": 25, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "big_number", "bar_chart_horizontal", "kpi_table" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:25.303+00", "seconds": 2.511, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/42", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-42", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "15.1% Growth in size of marketing organizations.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:48+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8c-c409bbe48849", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.15, "x": 0.28, "y": 0.33 }, "kind": "chart", "text": "Employees growth breakdown", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.303+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c560f8db-b105-4662-8433-d9f25c96064e", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.18, "x": 0.04, "y": 0.6 }, "kind": "chart", "text": "Internet sales growth breakdown", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.303+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dbec0f8a-0cf5-4b22-87eb-b4aa8dd99abf", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.15, "x": 0.52, "y": 0.33 }, "kind": "chart", "text": "Revenues growth breakdown", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.303+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f77dab43-decb-4cca-ab62-f3b1c6bc7c20", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.2, "x": 0.75, "y": 0.6 }, "kind": "list", "text": "Industry Sector growth data", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.303+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "66f58e66-81b6-4115-a240-fa1f3d8f5c55", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.2, "x": 0.75, "y": 0.33 }, "kind": "list", "text": "Economic Sector data", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.303+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a2bcbfa5-75b5-4414-96ab-573fea2f14ec", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.18, "x": 0.04, "y": 0.33 }, "kind": "metric", "text": "15.1% Growth in size of marketing organizations", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.303+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "075da4e0-f6fe-4d47-ac03-e829c9e7e859", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Marketing team growth: 15.1%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:48+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8c-cabe9736b66c", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.8, "x": 0.03, "y": 0.13 }, "kind": "title", "text": "Marketing teams grew by 15% percent over the last year", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.303+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3c05071d-302e-477b-9b45-cadc5035ae97", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Marketing team growth", "numberRaw": "15.1%", "numberKind": "percent", "actionTitle": "Marketing teams grew by 15% percent over the last year", "calloutText": "15.1% Growth in size of marketing organizations.", "numberScale": null, "numberValue": 15.1, "metricFamily": "growth_rate", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 43, "type": "analysis", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 51, "componentCount": 6, "textChars": 497, "nDataPoints": 12, "notes": null, "elementsJson": [ "headline_text", "line_chart", "kpi_table" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:28.854+00", "seconds": 6.043, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/43", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-43", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.5, "w": 0.65, "x": 0.03, "y": 0.35 }, "kind": "chart", "text": "Trend of marketing hiring growth from Feb-2020 to Sept-2022", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.854+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "63b5400a-f251-4381-8bbe-293ac4b2c818", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.2, "x": 0.74, "y": 0.32 }, "kind": "list", "text": "Economic Sector breakdown: B2B Product 8.1%, B2B Services 11.6%, B2C Product 2.7%, B2C Services 5.0%", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.854+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3a8ddeb1-0e6a-46ab-a0a6-f000f3f9fc73", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.25, "x": 0.74, "y": 0.65 }, "kind": "list", "text": "Industry Sector breakdown: Pharma/Biotech 20.0%, Tech 11.7%, Comm/Media 10.0%, Manufacturing 4.0%, CPG 3.5%", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.854+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "47570543-e3f9-4c24-b48a-73ef1da3c9c6", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Marketing hiring growth: 7.3%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:48+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8c-f2ba1920f6c9", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.65, "x": 0.03, "y": 0.25 }, "kind": "paragraph", "text": "Compared to the number of marketing hires last year, by what percentage will your company's marketing hires change in the next year?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.854+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "89f9de44-6535-4d8e-8aba-1a70db201100", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.94, "x": 0.03, "y": 0.09 }, "kind": "title", "text": "Hiring growth approaching pre-Covid levels: B2B marketers to hire more", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.854+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "556067a3-ea11-42d1-b5df-cfe5ff64e0cc", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Marketing hiring growth", "numberRaw": "7.3%", "numberKind": "percent", "actionTitle": "Hiring growth approaching pre-Covid levels: B2B marketers to hire more", "calloutText": null, "numberScale": null, "numberValue": 7.3, "metricFamily": "growth_rate", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 44, "type": "analysis", "title": "The slide uses donut charts to represent survey data.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 28, "componentCount": 5, "textChars": 207, "nDataPoints": 2, "notes": "The slide uses donut charts to represent survey data.", "elementsJson": [ "donut_chart", "big_number" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:24.998+00", "seconds": 2.14, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/44", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-44", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.5, "w": 0.3, "x": 0.55, "y": 0.35 }, "kind": "chart", "text": "48.7% for all of the time", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Donut chart", "slug": "donut", "status": "active", "canonId": "019de52d-0006-752c-9528-0fef476b8004", "version": 1, "description": null }, "framework": null }, "subkind": "donut", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.998+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4b69d6e0-51ff-49b9-a9bf-8be178bb438f", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.3, "x": 0.15, "y": 0.35 }, "kind": "chart", "text": "57.5% for some of the time", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Donut chart", "slug": "donut", "status": "active", "canonId": "019de52d-0006-752c-9528-0fef476b8004", "version": 1, "description": null }, "framework": null }, "subkind": "donut", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.998+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f2ecc183-9d36-4c26-bafc-955b602aa00a", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Percentage of marketing organization working from home: 57.5%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:48+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8c-deac08de4c8e", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.2, "x": 0.02, "y": 0.05 }, "kind": "source-note", "text": "The CMO Survey, September 2022", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.998+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bdd0819b-8684-4e7f-9ba7-2ed22b8b5940", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.13 }, "kind": "title", "text": "What percent of your marketing organization is working from home?", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:24.998+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7827beea-6f87-43ff-9a0e-5b513f9be3fb", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Percentage of marketing organization working from home", "numberRaw": "57.5%", "numberKind": "percent", "actionTitle": null, "calloutText": null, "numberScale": null, "numberValue": 57.5, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 45, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "summarize", "rawType": "kpi_dashboard", "block": null, "metadata": { "slideType": "kpi_dashboard", "slideTypeCanon": { "name": "KPI dashboard", "slug": "kpi_dashboard", "status": "active", "canonId": "019de52d-0be5-7295-af4d-b850fe7b7e65", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 54, "componentCount": 8, "textChars": 220, "nDataPoints": 15, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "icon_grid", "big_number" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:25.936+00", "seconds": 2.999, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/45", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-45", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.6, "w": 0.9, "x": 0.05, "y": 0.25 }, "kind": "image", "text": "Icons representing productivity, inclusivity, diversity, socialization, and culture.", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Icon grid", "slug": "icon-grid", "status": "active", "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4", "version": 1, "description": null }, "framework": null }, "subkind": "icon-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.936+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0c514229-f8c4-483f-b64e-68fd0aabd24c", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.1, "x": 0.08, "y": 0.37 }, "kind": "metric", "text": "41%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.936+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2a25f38b-a720-472e-99e5-a4518c89c043", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.1, "x": 0.68, "y": 0.76 }, "kind": "metric", "text": "45%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.936+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4162ef8c-3f9c-4f56-b05c-e34a580c6693", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.1, "x": 0.88, "y": 0.37 }, "kind": "metric", "text": "37%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.936+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9a29342c-761d-40d6-845f-c964a36fed4c", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.1, "x": 0.48, "y": 0.37 }, "kind": "metric", "text": "38%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.936+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ae81f6a5-5fa3-4800-a7b0-923554b4ffa5", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.1, "x": 0.28, "y": 0.76 }, "kind": "metric", "text": "45%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.936+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d2754465-c65a-45a3-a7be-fcc1f01a7014", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Percentage of respondents: 45%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:48+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8d-39a6b880a09d", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.03, "y": 0.1 }, "kind": "title", "text": "How has working from home influenced the following outcomes in your marketing organization?", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.936+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "84a342e0-de24-45d0-b2db-043a800e7419", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Percentage of respondents", "numberRaw": "45%", "numberKind": "percent", "actionTitle": null, "calloutText": null, "numberScale": null, "numberValue": 45, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 46, "type": "analysis", "title": "The slide provides a narrative synthesis of survey data points regarding C-suite relationships, political activism, and sustainability efforts.", "function": "summarize", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 74, "componentCount": 7, "textChars": 1178, "nDataPoints": 14, "notes": "The slide provides a narrative synthesis of survey data points regarding C-suite relationships, political activism, and sustainability efforts.", "elementsJson": [ "paragraph", "icon_grid" ], "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:26.138+00", "seconds": 3.089, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/46", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-46", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Nearly 60% of marketers rate their role has \"increased in importance\" during the pandemic.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:49+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8d-85b1d9c7ff12", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.9, "x": 0.05, "y": 0.9 }, "kind": "other", "text": "MACROECONOMICS CUSTOMERS/CHANNELS SPENDING DIGITAL SOCIAL/MOBILE JOBS LEADERSHIP DE&I ANALYTICS KNOWLEDGE PERFORMANCE", "attrs": null, "canon": { "kind": { "name": "Other", "slug": "other", "status": "active", "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d", "version": 1, "description": "Fallback when no canonical kind applies." }, "tool": null, "subkind": { "name": "Unclassified", "slug": "unclassified", "status": "active", "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0", "version": 1, "description": null }, "framework": null }, "subkind": "unclassified", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.138+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "630cac61-9bca-4290-82e9-5c6a2ccce3c0", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.9, "x": 0.05, "y": 0.62 }, "kind": "paragraph", "text": "The percentage of marketing leaders who would use their brands to take a stand on politically charged issues reached a CMO Survey high at 30.2% of companies. This is a sizable increase from pre-Covid level of 18.5%.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.138+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0d171fd7-aee8-48de-8586-c962c4b5e2ec", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.9, "x": 0.05, "y": 0.28 }, "kind": "paragraph", "text": "Nearly 60% of marketers rate their role has \"increased in importance\" during the pandemic. This percentage is lower than the highest level reported in February 2021 (72.2%) and consistent with this, more marketers report \"no change in importance\" (30.7%).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.138+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ea9a32e9-9e52-4e2d-97b4-651c9190a3bd", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.9, "x": 0.05, "y": 0.36 }, "kind": "paragraph", "text": "Considering marketing leaders' interactions with other C-suite members, the CFO-CMO relationship shows no change in how well the CFO works as a business partner with marketing leaders to build a case for marketing spending—scoring 4.4 (on a 7-point scale).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.138+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "efff8d2c-e718-4dbe-be1f-2ccd1afb4cbf", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.05, "y": 0.78 }, "kind": "paragraph", "text": "When asked about actions their companies are willing to take to reduce the negative impact of marketing-related activities on the ecological environment, levels appear to be moving in the direction of higher pre-Covid levels.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.138+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f20e6792-93ce-4970-adde-05cde3c82c51", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.35, "x": 0.2, "y": 0.12 }, "kind": "title", "text": "Marketing Leadership", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.138+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "22819882-05ef-4b97-9792-14c210354a3a", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "fbeeb735-65be-49c6-b3c0-66fc106f0fff", "evidence": "The slide discusses the role of marketing leaders and their interactions with other C-suite members, indicating an understanding of the audience.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:33.985265+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 46, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 49, "from": 46, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "f6d15c1b-507b-4580-aa4c-80e66093c9f9", "evidence": "The document shows that marketing leaders perform well in explaining marketing's impact on the bottom line to other C-Suite members.", "position": 2, "objective": "How do marketers explain marketing's impact on the bottom line?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:05:18.745864+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 47, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 37, "componentCount": 5, "textChars": 352, "nDataPoints": 12, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "bar_chart_grouped" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:25.406+00", "seconds": 2.301, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/47", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-47", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.55, "w": 0.9, "x": 0.05, "y": 0.35 }, "kind": "chart", "text": "Grouped bar chart showing 'Increased in importance', 'Decreased in importance', and 'No Change' across four time periods.", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Grouped bar chart", "slug": "bar-grouped", "status": "active", "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1", "version": 1, "description": null }, "framework": null }, "subkind": "bar-grouped", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.406+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b772d8e5-2ad7-4031-848f-70a9c28c4c45", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.25, "x": 0.38, "y": 0.91 }, "kind": "legend", "text": "June-20, Feb-21, Feb-22, Sept-22", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.406+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bce4b977-6ff3-4f66-ba85-624b57fbdb94", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Percentage of respondents: 59.6%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:52+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8e-334da33dc061", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.03, "y": 0.26 }, "kind": "subtitle", "text": "How has the role of marketing in your company changed during the last year?", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.406+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0734229e-cf70-4447-81fa-de05f6778041", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.9, "x": 0.03, "y": 0.1 }, "kind": "title", "text": "Marketers' role continues to increase in importance, but at a lower rate than previous years", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.406+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b1680e1a-7b11-40fc-b3ca-a3e3618b2cf4", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Percentage of respondents", "numberRaw": "59.6%", "numberKind": "percent", "actionTitle": "Marketers' role continues to increase in importance, but at a lower rate than previous years", "calloutText": null, "numberScale": null, "numberValue": 59.6, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 49, "from": 46, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "f6d15c1b-507b-4580-aa4c-80e66093c9f9", "evidence": "The document shows that marketing leaders perform well in explaining marketing's impact on the bottom line to other C-Suite members.", "position": 2, "objective": "How do marketers explain marketing's impact on the bottom line?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:05:18.745864+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 48, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "summarize", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 51, "componentCount": 6, "textChars": 575, "nDataPoints": 2, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "action_title", "paragraph", "bar_chart_vertical", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:25.724+00", "seconds": 2.608, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/48", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-48", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.425, "w": 0.223, "x": 0.739, "y": 0.458 }, "kind": "callout", "text": "Results show no change in the partnership between CMOs and CFOs compared to a year ago. Technology companies report the most alignment with CFOs (5.3) of any industry, followed by Consumer Packaged Goods (4.9) and Pharma/Biotech (4.8).", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6cd64138-2c98-4e11-a65c-5db9328db191", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "Results show no change in the partnership between CMOs and CFOs compared to a year ago.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:48+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8d-0b749ca4d7bd", "parentComponentId": null }, { "bbox": { "h": 0.455, "w": 0.648, "x": 0.038, "y": 0.408 }, "kind": "chart", "text": "Bar chart showing 4.3 in Aug-21 and 4.4 in Sept-22", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f9894def-aab1-4e1c-bb65-76f10832afc1", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Partnership score (1-7 scale): 4.4", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:48+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8d-0d835278e5b0", "parentComponentId": null }, { "bbox": { "h": 0.055, "w": 0.648, "x": 0.038, "y": 0.265 }, "kind": "paragraph", "text": "The CFO works as a business partner with marketing leaders to build a business case for marketing spending (1=not at all, 7=very highly).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "87a2db17-84be-4032-892c-2833b631deb5", "parentComponentId": null }, { "bbox": { "h": 0.055, "w": 0.535, "x": 0.038, "y": 0.135 }, "kind": "title", "text": "No change in CMO-CFO partnership", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:25.724+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5ec81a61-d0e5-4b77-9d88-1c208e565912", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Partnership score (1-7 scale)", "numberRaw": "4.4", "numberKind": "plain", "actionTitle": "No change in CMO-CFO partnership", "calloutText": "Results show no change in the partnership between CMOs and CFOs compared to a year ago.", "numberScale": null, "numberValue": 4.4, "metricFamily": "index_score", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "9b96da68-449b-4cc8-a162-13e233b87a0a", "evidence": "The slide discusses the partnership between CMOs and CFOs, indicating an understanding of the audience and their needs.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:34.104914+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 48, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 49, "from": 46, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "f6d15c1b-507b-4580-aa4c-80e66093c9f9", "evidence": "The document shows that marketing leaders perform well in explaining marketing's impact on the bottom line to other C-Suite members.", "position": 2, "objective": "How do marketers explain marketing's impact on the bottom line?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:05:18.745864+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 49, "type": "resolution", "title": "Data source: The CMO Survey, September 2022.", "function": "summarize", "rawType": "key_takeaways", "block": null, "metadata": { "slideType": "key_takeaways", "slideTypeCanon": { "name": "Key takeaways", "slug": "key_takeaways", "status": "active", "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 54, "componentCount": 6, "textChars": 672, "nDataPoints": 2, "notes": "Data source: The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "bar_chart_vertical", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:28.893+00", "seconds": 5.707, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/49", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-49", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.55, "w": 0.26, "x": 0.7, "y": 0.35 }, "kind": "callout", "text": "Insights: Results show that marketing leaders are slightly more likely than in previous surveys to meet one-on-one with other C-Suite members. B2C Products companies are the most likely to perceive this (5.6).", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.893+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6da608ee-5668-4a4a-a5fe-f3b22ae39ca7", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "Results show that marketing leaders are slightly more likely than in previous surveys to meet one-on-one with other C-Suite members.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:48+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8d-27facff7e25d", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.6, "x": 0.04, "y": 0.35 }, "kind": "chart", "text": "Comparison of survey scores between Aug-21 (5.1) and Sept-22 (5.2)", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.893+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9074b39f-9a26-4306-959e-c76a3b22d5b6", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Survey score (1-7 scale): 5.2", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:48+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8d-29b19a54876a", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.6, "x": 0.04, "y": 0.26 }, "kind": "subtitle", "text": "Marketing meets one-on-one with other C-Suite members to explain marketing's impact on the bottom line (1=not at all, 7=very highly).", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.893+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c765ea42-8ec1-42b2-9677-c62d315bf4a4", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.92, "x": 0.04, "y": 0.1 }, "kind": "title", "text": "Marketing leaders perform well in explaining marketing's impact on bottom line to other C-Suite members", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.893+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "73d8da8f-ac32-40a0-9637-5c28a3cf5104", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Survey score (1-7 scale)", "numberRaw": "5.2", "numberKind": "plain", "actionTitle": "Marketing leaders perform well in explaining marketing's impact on bottom line to other C-Suite members", "calloutText": "Results show that marketing leaders are slightly more likely than in previous surveys to meet one-on-one with other C-Suite members.", "numberScale": null, "numberValue": 5.2, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 49, "from": 46, "loop": { "name": "11_golden_circle", "slug": "11-golden-circle", "status": "active", "bestFor": "Visionary leadership, brand positioning, mission statements", "canonId": "019dd956-6a50-7202-882d-505fcb9922ed", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "description": "Invert the typical pitch by starting with why you exist, rather than what you do", "familyLabel": null }, "matchId": "f6d15c1b-507b-4580-aa4c-80e66093c9f9", "evidence": "The document shows that marketing leaders perform well in explaining marketing's impact on the bottom line to other C-Suite members.", "position": 2, "objective": "How do marketers explain marketing's impact on the bottom line?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:05:18.745864+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 50, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 44, "componentCount": 5, "textChars": 473, "nDataPoints": 28, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "bar_chart_grouped", "kpi_table", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:26.204+00", "seconds": 2.979, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/50", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-50", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.25, "w": 0.25, "x": 0.7, "y": 0.65 }, "kind": "callout", "text": "Cooperation between marketing leaders and HR managers is stronger for employee acquisition (average = 4.6) than employee training (average = 4).", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.204+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3e7ad9d5-a04c-45d2-8e50-2e651a1974bc", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.62, "x": 0.04, "y": 0.25 }, "kind": "chart", "text": "Marketing works with the Head of HR/People to improve employee acquisition? Employee training? (1=not at all, 7=very highly)", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Grouped bar chart", "slug": "bar-grouped", "status": "active", "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1", "version": 1, "description": null }, "framework": null }, "subkind": "bar-grouped", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.204+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "779d610d-85e8-4702-b78c-17b6dc81f7bf", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Cooperation level (1-7 scale): 4.6", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:49+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8d-7047cc1c0b19", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.25, "x": 0.7, "y": 0.28 }, "kind": "table", "text": "Economic Sector table showing Training and Acquisition scores by sector", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.204+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "58b44dc3-001c-484e-b788-b27a15a589df", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.92, "x": 0.04, "y": 0.1 }, "kind": "title", "text": "Marketing teams have a stronger impact when working with HR in improvements for employee acquisition", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.204+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7dd34209-81b3-4396-a61d-31344f519777", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Cooperation level (1-7 scale)", "numberRaw": "4.6", "numberKind": "plain", "actionTitle": "Marketing teams have a stronger impact when working with HR in improvements for employee acquisition", "calloutText": "Cooperation between marketing leaders and HR managers is stronger for employee acquisition (average = 4.6) than employee training (average = 4).", "numberScale": null, "numberValue": 4.6, "metricFamily": "rate_catchall", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 51, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 51, "componentCount": 6, "textChars": 549, "nDataPoints": 4, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "paragraph", "icon_grid", "bar_chart_horizontal", "donut_chart" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:26.328+00", "seconds": 2.86, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/51", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-51", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.06, "w": 0.45, "x": 0.43, "y": 0.52 }, "kind": "chart", "text": "Average participation scores for board meetings (4.9) and earnings calls (4.0)", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.328+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2f2168d4-0841-4108-9c17-9c8fb40b8128", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.45, "x": 0.43, "y": 0.65 }, "kind": "chart", "text": "Percentage of companies above average participation for board meetings (63.1%) and earnings calls (54.6%)", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Donut chart", "slug": "donut", "status": "active", "canonId": "019de52d-0006-752c-9528-0fef476b8004", "version": 1, "description": null }, "framework": null }, "subkind": "donut", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.328+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "13601019-e4be-4cb0-983a-306cf2a3d456", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.4, "x": 0.45, "y": 0.27 }, "kind": "image", "text": "Icons representing board meetings and earnings calls", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Icon grid", "slug": "icon-grid", "status": "active", "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4", "version": 1, "description": null }, "framework": null }, "subkind": "icon-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.328+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ef2422ed-ac1f-4a89-8b1b-813a3f6a3a95", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Average participation: 4.9", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:49+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8d-4ec9099ae48f", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.35, "x": 0.03, "y": 0.27 }, "kind": "paragraph", "text": "How often is the senior marketing leader asked by the CEO or CFO to participate in board meetings or preparation for earnings calls? (1=never, 7=all the time)", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.328+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d751bb80-5354-420f-8f43-a3177ab9f3d9", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.94, "x": 0.03, "y": 0.09 }, "kind": "title", "text": "Senior marketing leaders more likely to be asked by C-suite to sit at the table than participate in preparation for earnings calls", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.328+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "52444262-8410-40c4-8cbd-8934939dc83a", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Average participation", "numberRaw": "4.9", "numberKind": "plain", "actionTitle": "Senior marketing leaders more likely to be asked by C-suite to sit at the table than participate in preparation for earnings calls", "calloutText": null, "numberScale": null, "numberValue": 4.9, "metricFamily": "other", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 52, "type": "analysis", "title": "Data source: The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 63, "componentCount": 7, "textChars": 615, "nDataPoints": 10, "notes": "Data source: The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "bar_chart_stacked", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:27.098+00", "seconds": 3.282, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/52", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-52", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.5, "w": 0.22, "x": 0.75, "y": 0.35 }, "kind": "callout", "text": "Insights: The percentage of marketing leaders who report their brands will take a stance on politically charged issues increased to 30.2%—an all-time high for The CMO Survey.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.098+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f8d5c68d-7ac4-4d09-a7d0-fc6b412077de", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "The percentage of marketing leaders who report their brands will take a stance on politically charged issues increased to 30.2%—an all-time high for The CMO Survey.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:49+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8d-b674d445f5b3", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.6, "x": 0.03, "y": 0.35 }, "kind": "chart", "text": "Stacked bar chart showing Yes/No responses over time", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Stacked bar chart (100%)", "slug": "bar-stacked-100pct", "status": "active", "canonId": "019de52c-ff14-71b8-8d88-860f8d7da84b", "version": 1, "description": null }, "framework": null }, "subkind": "bar-stacked-100pct", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.098+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "498e3f66-b671-4194-aa5e-30f154b3f2dd", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.05, "x": 0.33, "y": 0.092 }, "kind": "legend", "text": "Yes / No", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.098+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d074c7f2-4cc5-4d89-9ccf-e0dc0586e1d8", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Willingness to take a stance: 30.2%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:49+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8d-b91a8c39ba34", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.03, "y": 0.25 }, "kind": "paragraph", "text": "Do you believe it is appropriate for your brand to take a stance on politically-charged issues?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.098+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5e6ce427-f874-41e5-8203-33aa8eee0d1b", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.03, "y": 0.1 }, "kind": "title", "text": "Brands show highest level of willingness to take a stance on politically-charged issues", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.098+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f3d4218b-eaf1-4be9-a4ed-ccccf6a51462", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Willingness to take a stance", "numberRaw": "30.2%", "numberKind": "percent", "actionTitle": "Brands show highest level of willingness to take a stance on politically-charged issues", "calloutText": "The percentage of marketing leaders who report their brands will take a stance on politically charged issues increased to 30.2%—an all-time high for The CMO Survey.", "numberScale": null, "numberValue": 30.2, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 53, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 36, "componentCount": 5, "textChars": 370, "nDataPoints": 4, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "pie_chart", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:26.422+00", "seconds": 2.223, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/53", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-53", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.5, "w": 0.25, "x": 0.72, "y": 0.35 }, "kind": "callout", "text": "Only 25.5% of surveyed companies are willing to take private actions in response to the overturning of Roe vs. Wade and this percentage is even smaller when it comes to public actions (8.7%).", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.422+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2c8465cc-9b86-45e6-9292-f6a65746df65", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.3, "x": 0.38, "y": 0.35 }, "kind": "chart", "text": "Private Actions", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Pie chart", "slug": "pie", "status": "active", "canonId": "019de52c-ffdb-71bb-a800-5c5ab9f1c373", "version": 1, "description": null }, "framework": null }, "subkind": "pie", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.422+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "67045924-78de-44a6-9c34-2e97572e8c02", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.3, "x": 0.05, "y": 0.35 }, "kind": "chart", "text": "Public Actions", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Pie chart", "slug": "pie", "status": "active", "canonId": "019de52c-ffdb-71bb-a800-5c5ab9f1c373", "version": 1, "description": null }, "framework": null }, "subkind": "pie", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.422+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d5575256-75ec-400a-8045-8e56a415c2c7", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Percentage of companies taking action: 8.7%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:49+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8d-a0e69d7199b3", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.03, "y": 0.1 }, "kind": "title", "text": "Most companies unwilling to take actions regarding the recent Supreme Court decision regarding Roe vs. Wade", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.422+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "410a3b62-16f4-49c6-a29f-d063efa678eb", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Percentage of companies taking action", "numberRaw": "8.7%", "numberKind": "percent", "actionTitle": "Most companies unwilling to take actions regarding the recent Supreme Court decision regarding Roe vs. Wade", "calloutText": "Only 25.5% of surveyed companies are willing to take private actions in response to the overturning of Roe vs. Wade and this percentage is even smaller when it comes to public actions (8.7%).", "numberScale": null, "numberValue": 8.7, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 54, "type": "analysis", "title": "Data source: The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 29, "componentCount": 4, "textChars": 297, "nDataPoints": 24, "notes": "Data source: The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "bar_chart_grouped", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:26.493+00", "seconds": 2.276, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/54", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-54", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.55, "w": 0.95, "x": 0.03, "y": 0.35 }, "kind": "chart", "text": null, "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Grouped bar chart", "slug": "bar-grouped", "status": "active", "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1", "version": 1, "description": null }, "framework": null }, "subkind": "bar-grouped", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.493+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "430364ce-6dc6-4ad5-8d98-6be8b4b0b906", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Percentage of companies taking action: 60.8%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:49+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8d-cdb6e98349bd", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.03, "y": 0.25 }, "kind": "paragraph", "text": "Check all of the actions your company is likely to make in order to reduce the negative impact of its marketing-related activities on the ecological environment.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.493+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b1a048e6-9ae5-4e8c-9e91-d7a6fde0621f", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.9, "x": 0.03, "y": 0.1 }, "kind": "title", "text": "Environmental shows some lift, but fails to reach pre-COVID levels, except in changing brand", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:26.493+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "96e5b97b-2e2f-4ba8-bb7f-45bd9bc64c3c", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Percentage of companies taking action", "numberRaw": "60.8%", "numberKind": "percent", "actionTitle": "Environmental shows some lift, but fails to reach pre-COVID levels, except in changing brand", "calloutText": null, "numberScale": null, "numberValue": 60.8, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 55, "type": "analysis", "title": "Part of The CMO Survey series, page 55.", "function": "summarize", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 69, "componentCount": 6, "textChars": 1745, "nDataPoints": 16, "notes": "Part of The CMO Survey series, page 55.", "elementsJson": [ "headline_text", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "at": "2026-07-17 03:25:24.187+00", "seconds": 3.094, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/55", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-55", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Companies report an average increase of 10.7% of marketing spend on DE&I in the last year—a level consistently achieved since August 2021.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:49+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8d-e1ac55346317", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Marketing spend on DE&I: 10.7%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:49+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8d-e5cb0d0e51a0", "parentComponentId": null }, { "bbox": { "h": 0.155, "w": 0.914, "x": 0.043, "y": 0.595 }, "kind": "paragraph", "text": "When asked what types of impact companies have been able to document for DE&I, the overall averages are weak and below the midpoint on a 7-point scale where 7=a great deal and 1=not at all. Marketing leaders report that they are most likely to show an impact on employee retention (3.9) and employee attraction (3.7). B2B Services report the highest returns in these areas (4.4 and 4.0 respectively). Considering industry sectors, Education (5.0), Professional Services (4.7), and Technology (4.6) lead for employee retention. Customer outcomes—acquisition, retention, and sales growth—have not yet materialized and an impact on stock returns lags far behind (2.1).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-17 03:25:24.187+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6cc59907-544e-483c-a30d-a4ef305a51cb", "parentComponentId": null }, { "bbox": { "h": 0.115, "w": 0.914, "x": 0.043, "y": 0.465 }, "kind": "paragraph", "text": "Marketing organizations contain, on average, 57.1% female, 22.1% non-white, and 2.3% disabled members. By economic sector, B2B Services leads female diversity with 59.0% as well as disabled diversity with 3.3%. B2C Product leads non-white diversity with 29.0%. The industry sector to spotlight is Education, which lead the three categories with 70.0% female diversity and 35.0% non-white diversity.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-17 03:25:24.187+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a247e241-356f-417e-b52b-97c45e18e522", "parentComponentId": null }, { "bbox": { "h": 0.135, "w": 0.914, "x": 0.043, "y": 0.315 }, "kind": "paragraph", "text": "Companies report an average increase of 10.7% of marketing spend on DE&I in the last year—a level consistently achieved since August 2021. B2C Services companies spend the most at 14.0%. Larger companies as measured by sales revenues and headcount outspend smaller companies on diversity with a quite substantial difference between the largest (30.1% growth) and the smallest (7.9%). The industry with the highest level of spending is Banking/Finance/Insurance at 23.1%.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-17 03:25:24.187+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bcf0047f-10b9-478d-9bbe-433085fd70ff", "parentComponentId": null }, { "bbox": { "h": 0.055, "w": 0.605, "x": 0.201, "y": 0.135 }, "kind": "title", "text": "Marketing and Diversity, Equity, & Inclusion", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-07-17 03:25:24.187+00", "model": "google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a7aee9d0-d64a-42aa-81d8-679abc97b6fc", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Marketing spend on DE&I", "numberRaw": "10.7%", "numberKind": "percent", "actionTitle": null, "calloutText": "Companies report an average increase of 10.7% of marketing spend on DE&I in the last year—a level consistently achieved since August 2021.", "numberScale": null, "numberValue": 10.7, "metricFamily": "cost_savings", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 56, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 62, "componentCount": 8, "textChars": 372, "nDataPoints": 25, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "big_number", "bar_chart_horizontal", "data_table" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:30.257+00", "seconds": 5.677, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/56", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-56", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Companies spend more on DE&I in marketing across the board, with big companies making the biggest increases", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:49+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8d-fa2b444fc657", "parentComponentId": null }, { "bbox": { "h": 0.56, "w": 0.22, "x": 0.52, "y": 0.33 }, "kind": "chart", "text": "Revenue segments", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.257+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bc7b5d9a-c25d-4d3f-b725-e7a7c43358b2", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.22, "x": 0.04, "y": 0.54 }, "kind": "chart", "text": "Internet Sales segments", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.257+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "be5ff1c7-9175-4bdb-baed-d2baccb78d47", "parentComponentId": null }, { "bbox": { "h": 0.56, "w": 0.22, "x": 0.27, "y": 0.33 }, "kind": "chart", "text": "Employee count segments", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.257+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "faa9d258-d1d0-4a57-a889-a834f94e2ab0", "parentComponentId": null }, { "bbox": { "h": 0.56, "w": 0.24, "x": 0.75, "y": 0.33 }, "kind": "list", "text": "Economic and Industry sector data", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.257+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f487632c-59a1-424d-a36d-e4058319bb6d", "parentComponentId": null }, { "bbox": { "h": 0.11, "w": 0.22, "x": 0.04, "y": 0.33 }, "kind": "metric", "text": "10.7% Increase in DE&I spending", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.257+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "37b772c5-7d7d-450f-9ff3-91c1f9d59b61", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Increase in DE&I spending: 10.7%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:49+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8d-fc71b8395c93", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.92, "x": 0.04, "y": 0.1 }, "kind": "title", "text": "Companies spend more on DE&I in marketing across the board, with big companies making the biggest increases", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.257+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "171fd208-c4b7-4393-8892-6151384f9583", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Increase in DE&I spending", "numberRaw": "10.7%", "numberKind": "percent", "actionTitle": "Companies spend more on DE&I in marketing across the board, with big companies making the biggest increases", "calloutText": "Companies spend more on DE&I in marketing across the board, with big companies making the biggest increases", "numberScale": null, "numberValue": 10.7, "metricFamily": "cost_savings", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 57, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 48, "componentCount": 6, "textChars": 374, "nDataPoints": 45, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "data_table", "bar_chart_horizontal", "bullet_list", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:27.165+00", "seconds": 2.542, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/57", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-57", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.65, "w": 0.25, "x": 0.38, "y": 0.25 }, "kind": "chart", "text": "Aggregate diversity percentages for Disabled (2.3%), Non-White (22.1%), and Women (57.1%).", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.165+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fd1b91ed-9860-4a0d-a734-b3c13a119603", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.25, "x": 0.7, "y": 0.35 }, "kind": "list", "text": "Top 3 Industry Sectors for Female, Non-White, and Disabled representation.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.165+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4e5cfe47-58c5-48ce-810d-21db7842bd1e", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Diversity representation: 57.1%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:55+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8f-c920eca87174", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.3, "x": 0.03, "y": 0.35 }, "kind": "table", "text": "Economic Sector breakdown by Female, Non-White, Disabled percentages.", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.165+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6a01a5cb-ea53-4b87-968a-9b14de5550bb", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.3, "x": 0.03, "y": 0.65 }, "kind": "table", "text": "Sales Revenue breakdown by Female, Non-White, Disabled percentages.", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.165+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d9745bcc-eb89-4bda-9281-4c657f22f8b5", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.03, "y": 0.13 }, "kind": "title", "text": "How diverse is your marketing organization?", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.165+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "35bdf036-e267-4684-819d-43f5c52c68bf", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Diversity representation", "numberRaw": "57.1%", "numberKind": "percent", "actionTitle": "How diverse is your marketing organization?", "calloutText": null, "numberScale": null, "numberValue": 57.1, "metricFamily": "rate_catchall", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 58, "type": "analysis", "title": "Data source: The CMO Survey, September 2022. Scale is 1-7.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 60, "componentCount": 6, "textChars": 830, "nDataPoints": 6, "notes": "Data source: The CMO Survey, September 2022. Scale is 1-7.", "elementsJson": [ "headline_text", "bar_chart_vertical", "callout_box", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:27.114+00", "seconds": 2.473, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/58", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-58", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.55, "w": 0.25, "x": 0.72, "y": 0.35 }, "kind": "callout", "text": "In general, DE&I marketing investments are weak. Payoffs from DE&I marketing investments are rated most highly for Employee Retention (3.9) and Employee Attraction (3.7)...", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.114+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a5de8533-2f82-4de8-9185-e48a52f3bdab", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "In general, DE&I marketing investments are weak. Payoffs from DE&I marketing investments are rated most highly for Employee Retention (3.9) and Employee Attraction (3.7)—although both areas are below the mid-point on the 7-point scale.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8f-7dd67bd0b3f1", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.65, "x": 0.04, "y": 0.35 }, "kind": "chart", "text": "Bar chart showing scores for Employee attraction (3.7), Employee retention (3.9), Customer acquisition (3.1), Customer retention (3.1), Sales growth (3.0), Stock markets returns (2.1)", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.114+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c8ecbc22-46c7-4617-a561-68ec67fc29d6", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "ROI rating (1-7 scale): 3.9", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8f-8114eb66c8a6", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.04, "y": 0.26 }, "kind": "paragraph", "text": "How, if at all, have your company’s DE&I marketing investments paid off in terms of the following outcomes? (1=not at all, 7=a great deal)", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.114+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e283e038-c586-4709-b1b0-41e1f933c704", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.8, "x": 0.04, "y": 0.1 }, "kind": "title", "text": "Marketers report weak returns from DE&I investments: Employee outcomes lead", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.114+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7ed65ef6-41c6-43c2-ae8b-c8eb70384985", "parentComponentId": null } ], "metrics": [ { "metricRaw": "ROI rating (1-7 scale)", "numberRaw": "3.9", "numberKind": "plain", "actionTitle": "Marketers report weak returns from DE&I investments: Employee outcomes lead", "calloutText": "In general, DE&I marketing investments are weak. Payoffs from DE&I marketing investments are rated most highly for Employee Retention (3.9) and Employee Attraction (3.7)—although both areas are below the mid-point on the 7-point scale.", "numberScale": null, "numberValue": 3.9, "metricFamily": "margin_return", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Data-Ink Ratio", "slug": "data-ink-ratio", "status": "active", "bestFor": null, "canonId": "019dd956-afc8-70da-b378-92834d36fde6", "version": 1, "bodyDocId": null, "description": "Maximize data, minimize non-data ink - remove chartjunk and decoration", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "bf6a0721-7a72-455c-8d87-7cff8a3ff374", "evidence": "The slide contains a bar chart showing scores for various outcomes, which implies a focus on effectively presenting data.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:27.127252+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 58, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 59, "type": "analysis", "title": "The slide provides a narrative overview of key metrics regarding marketing analytics adoption and impact.", "function": "summarize", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 78, "componentCount": 7, "textChars": 2542, "nDataPoints": 10, "notes": "The slide provides a narrative overview of key metrics regarding marketing analytics adoption and impact.", "elementsJson": [ "headline_text", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:33.844+00", "seconds": 9.002, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/59", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-59", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Spending on marketing analytics as a percentage of marketing budgets hit an all-time high at 8.9% and this trend is expected to continue over the next three years to reach 14.5%.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8f-0e57f8cf0237", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Marketing analytics budget as % of marketing budget: 8.9%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8f-10f9c19c3c15", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.85, "x": 0.075, "y": 0.41 }, "kind": "paragraph", "text": "Companies are also using available or requested marketing analytics to make decisions at higher rates than ever before. Marketing analytics is now being used in nearly half of all marketing decisions, rising from 37.7% just before the pandemic. Marketing decisions that lead this trend are digital marketing and customer acquisition. Companies are least likely to use marketing analytics in product or service strategy. Consumer-facing businesses outpace B2B companies in terms of analytics use.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:33.844+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "65a66840-db79-4b91-8608-3376f8acc135", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.85, "x": 0.075, "y": 0.515 }, "kind": "paragraph", "text": "Companies made progress achieving a contribution from marketing analytics to company performance, reporting 4.5 on a 7-point scale where 1=not at all and 7=very highly. While the highest level achieved in a decade, there remains room for improvement. Internet pure-play companies achieve the highest level of contribution, likely due to data integration. B2C Product companies also perform at this level. One underlying challenge lies in the talent gap for analytics, with only 3.6% of marketers reporting full agreement (rated 7) with the statement “I have the right talent in my organization to fully leverage marketing analytics.”", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:33.844+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b5c7b618-56cf-4244-b2df-170ca9244208", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.85, "x": 0.075, "y": 0.305 }, "kind": "paragraph", "text": "Spending on marketing analytics as a percentage of marketing budgets hit an all-time high at 8.9% and this trend is expected to continue over the next three years to reach 14.5%. This lift is impressive given spending on analytics has been flat at an average of 6% or so for a decade. This pattern holds true across economic sectors, industry sectors, and company size (in terms of both sales revenue and number of employees).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:33.844+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c724450d-bec5-45d8-9399-1be3e02975bd", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.85, "x": 0.075, "y": 0.715 }, "kind": "paragraph", "text": "Demonstrating the impact of marketing spending on company performance remains a challenge, with companies able to deploy quantitative approaches for short-term (48.7%) and long-term (46.4%) impact. While pointing to opportunity for improvement, it is also important to realize that these percentages have shown steady improvement over the last decade, growing from levels at approximately 15% in 2013. The use of Artificial Intelligence and machine learning in optimizing and automating marketing efforts is occurring 8.6% of the time—a very modest level. This level is expected to increase to 22.9% in the next three years. Current low adoption levels could be due to the cost-prohibitive nature of AI and lack of in-house expertise.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:33.844+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d1909888-b037-4836-ba64-17f4f68ad92e", "parentComponentId": null }, { "bbox": { "h": 0.045, "w": 0.33, "x": 0.201, "y": 0.125 }, "kind": "title", "text": "Marketing Analytics", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:33.844+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "df95a566-1f38-40d8-a3da-9784b597a027", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Marketing analytics budget as % of marketing budget", "numberRaw": "8.9%", "numberKind": "percent", "actionTitle": null, "calloutText": "Spending on marketing analytics as a percentage of marketing budgets hit an all-time high at 8.9% and this trend is expected to continue over the next three years to reach 14.5%.", "numberScale": null, "numberValue": 8.9, "metricFamily": "market_size", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "b68fa7ca-015d-4e88-9b91-f184e5edf85b", "evidence": "The slide discusses companies' progress in achieving a contribution from marketing analytics to company performance, implying an understanding of the audience's needs.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:11:27.191612+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 59, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "04e46f88-a9cd-4e6b-a744-990bbb3f5d2d", "evidence": "The slide presents various metrics and statistics, such as the 8.9% marketing analytics budget allocation.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:27.225317+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 59, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 60, "type": "analysis", "title": "The chart shows a significant upward trend in the most recent data point and the projection.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 38, "componentCount": 5, "textChars": 366, "nDataPoints": 18, "notes": "The chart shows a significant upward trend in the most recent data point and the projection.", "elementsJson": [ "headline_text", "line_chart", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:37.117+00", "seconds": 12.244, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/60", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-60", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.052, "w": 0.264, "x": 0.368, "y": 0.448 }, "kind": "callout", "text": "Firm and industry breakouts on next slide", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:37.117+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bbde884a-3eb1-4908-8ca0-61729fdf8abf", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.92, "x": 0.04, "y": 0.35 }, "kind": "chart", "text": "Line chart showing marketing analytics spend as a percentage of budget from Feb-12 to Next 3 Years", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:37.117+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b4858a52-1080-438a-bd24-51bf46c57ad3", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Marketing analytics budget allocation: 14.5%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8e-4818289cc054", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.5, "x": 0.04, "y": 0.26 }, "kind": "paragraph", "text": "What percent of your marketing budget do you spend on marketing analytics?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:37.117+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "51460215-4d46-40aa-96f4-95ddaedf199e", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.92, "x": 0.04, "y": 0.1 }, "kind": "title", "text": "Spending on marketing analytics hits decade long all-time high and is predicted to grow by 63% in three years", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:37.117+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dfc56ba5-c095-4acb-9b24-d6e44ca87c5a", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Marketing analytics budget allocation", "numberRaw": "14.5%", "numberKind": "percent", "actionTitle": "Spending on marketing analytics hits decade long all-time high and is predicted to grow by 63% in three years", "calloutText": "Firm and industry breakouts on next slide", "numberScale": null, "numberValue": 14.5, "metricFamily": "market_size", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "3b5ca3da-6707-4fea-a635-88bf02fa5cd5", "evidence": "The slide features a line chart showing marketing analytics spend as a percentage of budget over time.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:27.286987+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 60, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 61, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 63, "componentCount": 8, "textChars": 384, "nDataPoints": 25, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "big_number", "bar_chart_horizontal", "bar_chart_horizontal", "bar_chart_horizontal", "bullet_list" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:27.553+00", "seconds": 2.596, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/61", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-61", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "8.9% of marketing budget spent on marketing analytics.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8e-a3dce91744cd", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.22, "x": 0.04, "y": 0.54 }, "kind": "chart", "text": "Internet Sales breakdown", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.553+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "179773bd-87a9-4cad-93f5-7c9c80cf2643", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.22, "x": 0.51, "y": 0.275 }, "kind": "chart", "text": "Revenues breakdown", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.553+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "19b2cea0-34cf-4e27-9ab2-c846219a8028", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.22, "x": 0.25, "y": 0.275 }, "kind": "chart", "text": "Employees breakdown", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.553+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "64205a1f-cd02-464d-aaab-26cb7892a31a", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.2, "x": 0.76, "y": 0.275 }, "kind": "list", "text": "Economic Sector and Industry Sector rankings", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.553+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ee3610a0-8465-45dd-b95c-f0a34f966691", "parentComponentId": null }, { "bbox": { "h": 0.18, "w": 0.17, "x": 0.04, "y": 0.275 }, "kind": "metric", "text": "8.9% of marketing budget spent on marketing analytics", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.553+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1ff31c8f-7344-4dfa-90e6-ccafa50581a1", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "percentage of marketing budget spent on marketing analytics: 8.9%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8e-a672ae5bfb60", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.92, "x": 0.04, "y": 0.1 }, "kind": "title", "text": "Firm and industry sector differences in percentage of current marketing budget spent on marketing analytics", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.553+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "453be8d6-33f1-43f9-820f-9d96ef2ec27a", "parentComponentId": null } ], "metrics": [ { "metricRaw": "percentage of marketing budget spent on marketing analytics", "numberRaw": "8.9%", "numberKind": "percent", "actionTitle": "Firm and industry sector differences in percentage of current marketing budget spent on marketing analytics", "calloutText": "8.9% of marketing budget spent on marketing analytics.", "numberScale": null, "numberValue": 8.9, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [ { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "07b7fc5a-2350-4990-aed1-2529af7876a8", "evidence": "The slide contains a table with various sectors and their corresponding marketing analytics budget allocations, which could be seen as a simple matrix.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 21:11:27.350687+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 61, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 62, "type": "analysis", "title": "Data source: The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 65, "componentCount": 7, "textChars": 655, "nDataPoints": 16, "notes": "Data source: The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "line_chart", "callout_box", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:27.637+00", "seconds": 2.391, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/62", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-62", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.08, "w": 0.3, "x": 0.25, "y": 0.7 }, "kind": "callout", "text": "Firm and industry breakouts on next slide", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.637+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7f3ff579-000d-4753-a7aa-d5fd04eb47c6", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "Marketing leaders are leveraging marketing analytics to make decisions at a higher rate than ever before, showing 61% growth since February 2012.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8f-ae6c65fd23cc", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.65, "x": 0.03, "y": 0.35 }, "kind": "chart", "text": "Line chart showing percentage of projects using marketing analytics over time", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.637+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6475abdc-8d73-4c62-ab00-b2aed265537d", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.25, "x": 0.73, "y": 0.37 }, "kind": "list", "text": "Marketing leaders are leveraging marketing analytics to make decisions at a higher rate than ever before, showing 61% growth since February 2012.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.637+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "06b8b809-50e6-4ad5-bbbd-8ad6dabfa8f4", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Percent of projects using marketing analytics: 48.9%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8f-b25d0d92122c", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.03, "y": 0.25 }, "kind": "paragraph", "text": "In what percent of projects does your company use available or requested marketing analytics before a decision is made?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.637+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6b6275b0-f7e7-4014-932e-31e79282161e", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.9, "x": 0.03, "y": 0.1 }, "kind": "title", "text": "Company use of marketing analytics in decision making rises to all-time high", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.637+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a087bdaa-e330-4814-ad9b-bb8c77b9e367", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Percent of projects using marketing analytics", "numberRaw": "48.9%", "numberKind": "percent", "actionTitle": "Company use of marketing analytics in decision making rises to all-time high", "calloutText": "Marketing leaders are leveraging marketing analytics to make decisions at a higher rate than ever before, showing 61% growth since February 2012.", "numberScale": null, "numberValue": 48.9, "metricFamily": "other", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 63, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 69, "componentCount": 9, "textChars": 409, "nDataPoints": 25, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "action_title", "big_number", "bar_chart_horizontal", "bullet_list", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:28.029+00", "seconds": 2.55, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/63", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-63", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.22, "w": 0.21, "x": 0.04, "y": 0.275 }, "kind": "callout", "text": "48.9% of projects used marketing analytics in decision making", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.029+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cb5e9bb2-c1f1-4160-946b-572d523f660f", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "48.9% of projects used marketing analytics in decision making.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:56+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e90-82c08d0ca69b", "parentComponentId": null }, { "bbox": { "h": 0.62, "w": 0.21, "x": 0.55, "y": 0.28 }, "kind": "chart", "text": "Revenues usage of analytics", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.029+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4d95adcb-d5fd-4eae-89a2-2d6c7a3ae277", "parentComponentId": null }, { "bbox": { "h": 0.62, "w": 0.21, "x": 0.29, "y": 0.28 }, "kind": "chart", "text": "Employees usage of analytics", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.029+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ccad9e0c-942f-4f4a-905c-cdea40fa348a", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.21, "x": 0.04, "y": 0.54 }, "kind": "chart", "text": "Internet Sales usage of analytics", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.029+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f6f1e152-a273-4857-abba-550b747a9600", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.2, "x": 0.76, "y": 0.67 }, "kind": "list", "text": "Industry Sector top/bottom 3", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.029+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "065322b9-ab86-4dab-9fa9-622d6038a7eb", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.2, "x": 0.76, "y": 0.28 }, "kind": "list", "text": "Economic Sector breakdown", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.029+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bcdb3c54-1025-44e4-9540-516b5dc7e775", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Use of marketing analytics in decision making: 48.9%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:56+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e90-85f0d776e8cf", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.92, "x": 0.04, "y": 0.08 }, "kind": "title", "text": "Firm and industry sector differences in company use of marketing analytics in decision making", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.029+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c8d13195-8efb-4fdc-8575-f794e1f23e1d", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Use of marketing analytics in decision making", "numberRaw": "48.9%", "numberKind": "percent", "actionTitle": "Firm and industry sector differences in company use of marketing analytics in decision making", "calloutText": "48.9% of projects used marketing analytics in decision making.", "numberScale": null, "numberValue": 48.9, "metricFamily": "other", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 64, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 27, "componentCount": 4, "textChars": 269, "nDataPoints": 14, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "data_table" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:28.988+00", "seconds": 3.407, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/64", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-64", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "metric", "text": "Percentage of companies reporting use of marketing analytics: 83.2%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8f-3fdd5e4ca480", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.5, "x": 0.03, "y": 0.25 }, "kind": "subtitle", "text": "How is your company using marketing analytics to drive decision making?", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.988+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "001f2e70-0c51-4577-9843-80305726bf68", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.94, "x": 0.03, "y": 0.35 }, "kind": "table", "text": "Two-column table listing marketing activities and their corresponding reporting percentages.", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.988+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b564cbd4-16f2-4981-9863-bbbea9001203", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.03, "y": 0.13 }, "kind": "title", "text": "Digital tops use of marketing analytics", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.988+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1c90ad2e-5d64-4b63-80ea-25825aedb31b", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Percentage of companies reporting use of marketing analytics", "numberRaw": "83.2%", "numberKind": "percent", "actionTitle": "Digital tops use of marketing analytics", "calloutText": null, "numberScale": null, "numberValue": 83.2, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Table data", "slug": "table-data", "status": "active", "bestFor": null, "canonId": "019dd9e1-4fab-7168-a82f-b847350a006d", "version": 1, "bodyDocId": null, "description": "Tabular layouts of structured data.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "b7c86dcb-1418-44f1-aa59-fdd9ecdaa801", "evidence": "The slide features a two-column table listing marketing activities and their corresponding reporting percentages.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:27.47546+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 64, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 65, "type": "analysis", "title": "The chart shows a longitudinal survey result from The CMO Survey.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 66, "componentCount": 7, "textChars": 666, "nDataPoints": 17, "notes": "The chart shows a longitudinal survey result from The CMO Survey.", "elementsJson": [ "line_chart", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:28.564+00", "seconds": 2.938, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/65", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-65", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.5, "w": 0.25, "x": 0.735, "y": 0.32 }, "kind": "callout", "text": "Insights: Marketing analytics are contributing to company performance at a higher rate than ever before. B2C Product companies are most likely to perceive this (5.6)...", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.564+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "938b7c0f-d141-441b-aca4-083ecf6ee421", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.3, "x": 0.265, "y": 0.735 }, "kind": "callout", "text": "Firm and industry breakouts on next slide", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.564+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b2d5480b-9aac-43e0-b5f0-da1f26753846", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "Marketing analytics are contributing to company performance at a higher rate than ever before.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8f-26b3aba5c68e", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.65, "x": 0.04, "y": 0.3 }, "kind": "chart", "text": "Line chart showing performance scores from 3.9 in Aug-12 to 4.5 in Sept-22", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.564+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "74e6faef-bfb1-43d6-9b41-6e7fa3957894", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Marketing analytics contribution score: 4.5", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8f-2863ee5799cc", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.04, "y": 0.2 }, "kind": "paragraph", "text": "To what degree has the use of marketing analytics contributed to your company's performance? (1= Not at all; 7= Very highly)", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.564+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "764da662-f7d3-4e1a-ab9c-95c17f29ff6d", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.92, "x": 0.04, "y": 0.1 }, "kind": "title", "text": "Marketing analytics' contribution to company performance reaches all-time high—but level still offers room for improvement", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.564+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ebbf3d77-6dee-4a9a-b04a-0c5e0311f5e9", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Marketing analytics contribution score", "numberRaw": "4.5", "numberKind": "plain", "actionTitle": "Marketing analytics' contribution to company performance reaches all-time high—but level still offers room for improvement", "calloutText": "Marketing analytics are contributing to company performance at a higher rate than ever before.", "numberScale": null, "numberValue": 4.5, "metricFamily": "index_score", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "b42bae85-40bb-46e2-a62a-802cc2f206d3", "evidence": "The slide presents various metrics and statistics, such as the 4.5 marketing analytics contribution score.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:27.552794+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 65, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 66, "type": "analysis", "title": "Data from The CMO Survey, September 2022. Scale is 1 (Not at all) to 7 (Very highly).", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 71, "componentCount": 9, "textChars": 473, "nDataPoints": 24, "notes": "Data from The CMO Survey, September 2022. Scale is 1 (Not at all) to 7 (Very highly).", "elementsJson": [ "headline_text", "big_number", "bar_chart_horizontal", "bullet_list" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:28.249+00", "seconds": 2.582, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/66", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-66", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Mean rating of marketing analytics' contribution to company performance is 4.5 (1= Not at all; 7= Very highly).", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8e-d8ed52b78170", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.2, "x": 0.52, "y": 0.27 }, "kind": "chart", "text": "Revenues breakdown", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.249+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "79cd4526-dd37-4f15-9633-342a28c503ef", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.2, "x": 0.28, "y": 0.27 }, "kind": "chart", "text": "Employees breakdown", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.249+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b337cb5d-795f-4545-b40e-d2df5243a0f8", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.2, "x": 0.05, "y": 0.55 }, "kind": "chart", "text": "Internet Sales breakdown", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.249+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c7313b30-d601-41bc-9643-3d4cd9723eed", "parentComponentId": null }, { "bbox": { "h": 0.65, "w": 0.2, "x": 0.76, "y": 0.27 }, "kind": "list", "text": "Economic Sector and Industry Sector breakdowns", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.249+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3d8a08de-5d9b-42d2-a0e8-a4e586e61f01", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.18, "x": 0.05, "y": 0.27 }, "kind": "metric", "text": "4.5 Mean rating of marketing analytics' contribution to company performance", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.249+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fc96a5a6-2d18-418f-86de-54ad74ade6b7", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Mean rating of marketing analytics' contribution: 4.5", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8e-dda0b28035c0", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.2, "x": 0.4, "y": 0.95 }, "kind": "subtitle", "text": "(1= Not at all; 7= Very highly)", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.249+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "304ca541-eb91-48fa-8f33-6badde24d006", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "Firm and industry sector differences in marketing analytics' contribution to company performance", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.249+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "40f7cfe8-e346-4e01-8360-0e30698dc298", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Mean rating of marketing analytics' contribution", "numberRaw": "4.5", "numberKind": "plain", "actionTitle": "Firm and industry sector differences in marketing analytics' contribution to company performance", "calloutText": "Mean rating of marketing analytics' contribution to company performance is 4.5 (1= Not at all; 7= Very highly).", "numberScale": null, "numberValue": 4.5, "metricFamily": "index_score", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 67, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 27, "componentCount": 4, "textChars": 289, "nDataPoints": 10, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "kpi_table", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:27.834+00", "seconds": 2.113, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/67", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-67", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.15, "w": 0.6, "x": 0.3, "y": 0.28 }, "kind": "image", "text": "Three circular icons representing budget, decision-making, and performance.", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Icon grid", "slug": "icon-grid", "status": "active", "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4", "version": 1, "description": null }, "framework": null }, "subkind": "icon-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.834+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "975100b9-832f-4a84-aad2-8f9fc323b766", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Marketing analytics performance: 5.6", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8e-88e2b4333d90", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.9, "x": 0.05, "y": 0.25 }, "kind": "table", "text": "B2C Product average vs Overall average across three metrics: budget spend, decision usage, and performance contribution.", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.834+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4982b247-99b7-4b1b-9cd6-2a9ff7d7eea1", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.03, "y": 0.13 }, "kind": "title", "text": "B2C product companies show strength in marketing analytics", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:27.834+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "91ff96e9-1013-424d-ace9-67a217634248", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Marketing analytics performance", "numberRaw": "5.6", "numberKind": "plain", "actionTitle": "B2C product companies show strength in marketing analytics", "calloutText": null, "numberScale": null, "numberValue": 5.6, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Comparison frame", "slug": "comparison-frame", "status": "active", "bestFor": null, "canonId": "019dd9e1-484b-7399-a4fc-d14644b99f93", "version": 1, "bodyDocId": null, "description": "Two or more states/subjects placed side by side to expose a gap.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "7a5480da-f9f9-4847-93bc-a36841985c68", "evidence": "The slide compares B2C Product average vs Overall average across three metrics.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:27.644072+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 67, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 68, "type": "analysis", "title": "Data source: The CMO Survey.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 37, "componentCount": 5, "textChars": 334, "nDataPoints": 20, "notes": "Data source: The CMO Survey.", "elementsJson": [ "headline_text", "line_chart" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:28.102+00", "seconds": 2.098, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/68", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-68", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.6, "w": 0.9, "x": 0.05, "y": 0.3 }, "kind": "chart", "text": "Line chart showing trends for short-term and long-term impact measurement", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.102+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "29de90a0-e4c8-484b-908e-5d357034af94", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.2, "x": 0.4, "y": 0.91 }, "kind": "legend", "text": "Short-term; Long-term", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.102+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "107b4f0a-dd08-4f2b-b8ea-db08db148f58", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Percentage of companies using quantitative tools: 48.7%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8e-5f8204eeb4f8", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.8, "x": 0.03, "y": 0.25 }, "kind": "subtitle", "text": "Does your company quantitatively show the short and long-term impacts of marketing spend on your business?", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.102+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dab93d77-7dd6-4b67-b997-0903e6f4e83c", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.9, "x": 0.03, "y": 0.1 }, "kind": "title", "text": "Use of quantitative tools to demonstrate marketing impact improves over 8 years", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.102+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "96262e73-2324-454e-8667-70ea3e0a068f", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Percentage of companies using quantitative tools", "numberRaw": "48.7%", "numberKind": "percent", "actionTitle": "Use of quantitative tools to demonstrate marketing impact improves over 8 years", "calloutText": null, "numberScale": null, "numberValue": 48.7, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 69, "type": "analysis", "title": "Data source: The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 63, "componentCount": 6, "textChars": 1174, "nDataPoints": 3, "notes": "Data source: The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "line_chart", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:28.813+00", "seconds": 2.557, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/69", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-69", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.5, "w": 0.28, "x": 0.7, "y": 0.35 }, "kind": "callout", "text": "Overall, companies are generally satisfied with the talent they have to leverage marketing analytics, but B2B Product companies (9.5%) and companies with 0% of sales through the Internet (13.6%) stand out as most likely to respond “do not have the right talent.” Zooming to industry sector, this trend continues for companies in Manufacturing (15.0%), Professional Services (13.0%), and Banking/Finance/Insurance (10.5%). Looking at annual sales revenue, companies that earn $99 million and under are most likely to be less satisfied than average with their talent to leverage marketing analytics.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.813+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "40c49da1-24ee-481a-ac1b-223cdde9e4ac", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "Overall, companies are generally satisfied with the talent they have to leverage marketing analytics, but B2B Product companies (9.5%) and companies with 0% of sales through the Internet (13.6%) stand out as most likely to respond “do not have the right talent.”", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:55+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e90-066272483e56", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.6, "x": 0.03, "y": 0.35 }, "kind": "chart", "text": "Trend of talent satisfaction from 3.4 in 2013 to 4.1 in 2022", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.813+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "98073747-7e41-4128-b98d-899f903ecb2b", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Talent readiness score: 4.1", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:55+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e90-08ac3def214c", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.03, "y": 0.25 }, "kind": "subtitle", "text": "To what extent does your company have the right talent to fully leverage marketing analytics? (1= Does not have the right talent; 7= Has the right talent)", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.813+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "06b35400-1095-431d-a394-49cdf4672006", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.9, "x": 0.03, "y": 0.1 }, "kind": "title", "text": "Steady progress on talent to leverage marketing analytics, but gaps remain", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.813+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7aa7c3e6-ffcd-49fd-948a-e9fd8c24b94b", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Talent readiness score", "numberRaw": "4.1", "numberKind": "plain", "actionTitle": "Steady progress on talent to leverage marketing analytics, but gaps remain", "calloutText": "Overall, companies are generally satisfied with the talent they have to leverage marketing analytics, but B2B Product companies (9.5%) and companies with 0% of sales through the Internet (13.6%) stand out as most likely to respond “do not have the right talent.”", "numberScale": null, "numberValue": 4.1, "metricFamily": "index_score", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "ef05f253-71b7-4d18-a847-fe0ff4a78990", "evidence": "The slide presents various metrics and statistics, such as the 4.1 talent readiness score.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:27.737322+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 69, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 70, "type": "analysis", "title": "The chart uses a bridge-style visualization to show growth from 8.6% to 22.9%.", "function": "quantify_impact", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "quantify_impact", "functionCanon": { "name": "Quantify impact", "slug": "quantify_impact", "status": "active", "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d", "version": 1, "description": null }, "density": "balanced", "densityScore": 34, "componentCount": 5, "textChars": 331, "nDataPoints": 3, "notes": "The chart uses a bridge-style visualization to show growth from 8.6% to 22.9%.", "elementsJson": [ "headline_text", "bar_chart_vertical", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:29.02+00", "seconds": 2.664, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/70", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-70", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "PROJECTED GROWTH 166%", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8e-f6749db56e96", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.65, "x": 0.16, "y": 0.038 }, "kind": "chart", "text": "Current 8.6%, In Three Years 22.9%, Projected Growth 166%", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.02+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bf8f2b60-a531-4fbb-b7fa-59190f2ea3da", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "AI/ML usage in marketing: 166%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8e-f9290b13dabe", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.92, "x": 0.04, "y": 0.26 }, "kind": "paragraph", "text": "To what extent is your company using artificial intelligence or machine learning in optimizing and automating marketing efforts? (0% of the time-100% of the time)", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.02+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0a3ad95c-3ca7-418c-9b1a-0fa23c3731a2", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.88, "x": 0.04, "y": 0.13 }, "kind": "title", "text": "Artificial intelligence and machine learning expected to grow", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.02+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "728b169c-1f5d-4b32-a0a7-72bd9cbba1fd", "parentComponentId": null } ], "metrics": [ { "metricRaw": "AI/ML usage in marketing", "numberRaw": "166%", "numberKind": "percent", "actionTitle": "Artificial intelligence and machine learning expected to grow", "calloutText": "PROJECTED GROWTH 166%", "numberScale": null, "numberValue": 166, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "AIDA Model", "slug": "aida-model", "status": "active", "bestFor": null, "canonId": "019dd956-86fc-773c-813f-d416714b8413", "version": 1, "bodyDocId": null, "description": "Attention, Interest, Desire, Action - classic persuasion sequence", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "41c6b66a-4662-4b4c-bf13-004e3b037b16", "evidence": "Artificial intelligence and machine learning expected to grow", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:34.246188+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 70, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 71, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 62, "componentCount": 8, "textChars": 336, "nDataPoints": 54, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "bar_chart_grouped", "kpi_table", "bullet_list", "big_number" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:30.503+00", "seconds": 4.014, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/71", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-71", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.6, "w": 0.25, "x": 0.5, "y": 0.3 }, "kind": "chart", "text": "Revenue size adoption rates", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Grouped bar chart", "slug": "bar-grouped", "status": "active", "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1", "version": 1, "description": null }, "framework": null }, "subkind": "bar-grouped", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c0fb5616-306f-4a09-abfa-7a91f8f31282", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.25, "x": 0.25, "y": 0.3 }, "kind": "chart", "text": "Employee size adoption rates", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Grouped bar chart", "slug": "bar-grouped", "status": "active", "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1", "version": 1, "description": null }, "framework": null }, "subkind": "bar-grouped", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c53f898f-be43-4064-8dbb-9aadc83487d9", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.2, "x": 0.05, "y": 0.54 }, "kind": "chart", "text": "Internet Sales adoption rates", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Grouped bar chart", "slug": "bar-grouped", "status": "active", "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1", "version": 1, "description": null }, "framework": null }, "subkind": "bar-grouped", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d5d006fa-03f2-4c30-a223-bcde9c6d8e3e", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.2, "x": 0.75, "y": 0.6 }, "kind": "list", "text": "Top and Bottom 3 Industry Sectors", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6b988753-272e-46ad-a381-22cdeb1f624d", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.15, "x": 0.05, "y": 0.3 }, "kind": "metric", "text": "Current 8.6%, Next 3 years 22.9%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6b84a558-4fff-4cbd-a7e7-021979a2d8e3", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "AI/ML adoption rate: 22.9%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:55+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8f-e8b6286fe4c3", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.2, "x": 0.75, "y": 0.3 }, "kind": "table", "text": "Economic Sector adoption table", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c6617e1a-0aa0-4a60-9fc0-2e8e94a69dd2", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.9, "x": 0.05, "y": 0.1 }, "kind": "title", "text": "Firm and industry sector differences in artificial intelligence and machine learning in optimizing and automating marketing efforts", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5799e8f7-da9c-47ab-8160-72b20820ad18", "parentComponentId": null } ], "metrics": [ { "metricRaw": "AI/ML adoption rate", "numberRaw": "22.9%", "numberKind": "percent", "actionTitle": "Firm and industry sector differences in artificial intelligence and machine learning in optimizing and automating marketing efforts", "calloutText": null, "numberScale": null, "numberValue": 22.9, "metricFamily": "share_penetration", "numberCurrency": null } ], "tools": [ { "tool": { "name": "NxN matrix", "slug": "matrix-nxn", "status": "active", "bestFor": null, "canonId": "019de52d-2313-71fa-bb45-a7d1a4aae23a", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "69378966-6d5c-4100-b914-b212d398424a", "evidence": "table/data: Economic Sector adoption table", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:11:34.309535+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 71, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 72, "type": "analysis", "title": "Data source: The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 55, "componentCount": 6, "textChars": 656, "nDataPoints": 4, "notes": "Data source: The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "bar_chart_grouped", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:28.701+00", "seconds": 2.203, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/72", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-72", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.5, "w": 0.25, "x": 0.72, "y": 0.35 }, "kind": "callout", "text": "Effects of blockchain on marketing strategies remain the same as February 2020... Companies with 50-99% of sales through the Internet say blockchain technologies currently affect company marketing strategies to an above average extent (1.9)...", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.701+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "09c79b03-0d1c-444b-bdea-bf39bf64ff61", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "Effects of blockchain on marketing strategies remain the same as February 2020, the last time this question was asked.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8e-738c462e870e", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.6, "x": 0.05, "y": 0.35 }, "kind": "chart", "text": "Grouped bar chart showing current and future impact scores for Feb-20 and Sept-22", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Grouped bar chart", "slug": "bar-grouped", "status": "active", "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1", "version": 1, "description": null }, "framework": null }, "subkind": "bar-grouped", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.701+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cb678e9e-8730-450e-b4a1-c7b43f8d4186", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Impact score (1-7 scale): 1.4", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8e-7652e5b52d6f", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.05, "y": 0.25 }, "kind": "paragraph", "text": "To what extent are blockchain technologies affecting your company’s marketing strategies? (1= Not at all; 7= Regularly)", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.701+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "511132c2-542d-4126-916c-c75bae784a9b", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.9, "x": 0.05, "y": 0.13 }, "kind": "title", "text": "Blockchain continues to have little effect on marketing strategies", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:28.701+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a2624d08-ef38-4955-bceb-047db2f7b5a0", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Impact score (1-7 scale)", "numberRaw": "1.4", "numberKind": "plain", "actionTitle": "Blockchain continues to have little effect on marketing strategies", "calloutText": "Effects of blockchain on marketing strategies remain the same as February 2020, the last time this question was asked.", "numberScale": null, "numberValue": 1.4, "metricFamily": "index_score", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Before-After-Bridge", "slug": "before-after-bridge", "status": "active", "bestFor": null, "canonId": "019dd956-8604-7188-883f-42370288ad05", "version": 1, "bodyDocId": null, "description": "Narrative structure: Paint the before, show the after, explain the bridge", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "76195309-13cf-4d0b-9bcb-9e2056776815", "evidence": "Effects of blockchain on marketing strategies remain the same as February 2020", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 21:11:34.374758+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 72, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 73, "type": "analysis", "title": "Slide from The CMO Survey, September 2022. Contains specific percentage data points regarding investment growth and research methodology adoption.", "function": "summarize", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 77, "componentCount": 7, "textChars": 1841, "nDataPoints": 10, "notes": "Slide from The CMO Survey, September 2022. Contains specific percentage data points regarding investment growth and research methodology adoption.", "elementsJson": [ "headline_text", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:30.559+00", "seconds": 3.942, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/73", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-73", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Marketers have invested in building their knowledge resources throughout the pandemic.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8f-96f6d534a90a", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "investment growth: 209%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8f-9b92e335b921", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.92, "x": 0.04, "y": 0.9 }, "kind": "other", "text": "MACROECONOMICS CUSTOMERS/CHANNELS SPENDING DIGITAL SOCIAL/MOBILE JOBS LEADERSHIP DE&I ANALYTICS KNOWLEDGE PERFORMANCE", "attrs": null, "canon": { "kind": { "name": "Other", "slug": "other", "status": "active", "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d", "version": 1, "description": "Fallback when no canonical kind applies." }, "tool": null, "subkind": { "name": "Unclassified", "slug": "unclassified", "status": "active", "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0", "version": 1, "description": null }, "framework": null }, "subkind": "unclassified", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.559+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8157bc2a-6b93-429f-940b-8868864e172c", "parentComponentId": null }, { "bbox": { "h": 0.18, "w": 0.85, "x": 0.075, "y": 0.495 }, "kind": "paragraph", "text": "Market research has changed during the pandemic, with the biggest change being that more companies report studying online consumer behavior more (63.3%). This is most pronounced among B2C Product companies (86.1%) and companies with $10+ billion in annual sales revenue (100%). This could be because the trend to buy more online than in person was even more accelerated during the pandemic due to health concerns and business opening restrictions. Companies are also using more video interviews (57.8%), but surprisingly are not using more text analysis (18.0%) despite its availability.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.559+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "02c77f6d-3e5c-493c-823d-a7f2117cebeb", "parentComponentId": null }, { "bbox": { "h": 0.18, "w": 0.85, "x": 0.075, "y": 0.315 }, "kind": "paragraph", "text": "Marketers have invested in building their knowledge resources throughout the pandemic. Considering the biggest spending categories, they spent 89% more on developing knowledge about how to do marketing leads investment increases (from 7.3% to 13.8%) and 209% more on marketing research and intelligence (from 3.4% to 10.5%). The Pharma/Biotech sector leads on both investments at 25%, pointing to the industry's acknowledgement that as the pandemic winds down, it will need a refresh its customer insights to continue its pandemic-fueled growth.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.559+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "09fc850b-c58b-4db1-861d-3b08c09dbf48", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.85, "x": 0.075, "y": 0.675 }, "kind": "paragraph", "text": "These investments have paid off with the quality of all marketing knowledge resources rising during the pandemic. Marketing capabilities rates the highest, fueled by investments in developing knowledge about how to do marketing. This is followed by customer insights, improved by pandemic-inspired approaches. The larger the company, both in terms of annual sales revenue and number of employees, the more likely it is to rate marketing knowledge resources highly.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.559+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e1ebba28-24ac-4a7f-9386-34b8a1675f55", "parentComponentId": null }, { "bbox": { "h": 0.048, "w": 0.362, "x": 0.198, "y": 0.125 }, "kind": "title", "text": "Marketing Knowledge", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.559+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8c9fa095-d619-4fe5-ae65-1ec12d703657", "parentComponentId": null } ], "metrics": [ { "metricRaw": "investment growth", "numberRaw": "209%", "numberKind": "percent", "actionTitle": null, "calloutText": "Marketers have invested in building their knowledge resources throughout the pandemic.", "numberScale": null, "numberValue": 209, "metricFamily": "growth_rate", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 74, "type": "analysis", "title": "Data source: The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 45, "componentCount": 5, "textChars": 558, "nDataPoints": 12, "notes": "Data source: The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "data_table", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:29.075+00", "seconds": 2.334, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/74", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-74", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.5, "w": 0.25, "x": 0.72, "y": 0.35 }, "kind": "callout", "text": "Larger companies, both in terms of sales revenue and number of employees, are more likely to rate their marketing knowledge resources more favorably across all categories.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.075+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7d2d7789-92ea-44f1-9b63-22cd23fba8df", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Marketing knowledge resource rating: 5.0", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8f-6894d532be8c", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.6, "x": 0.05, "y": 0.27 }, "kind": "subtitle", "text": "Rate the quality of your company's marketing knowledge resources (1=poor, 7=excellent)", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.075+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ae3c6ca3-8f7f-4cdc-9cf4-c74f4e3d43e6", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.6, "x": 0.05, "y": 0.35 }, "kind": "table", "text": "Marketing capabilities (4.7 vs 5.0), Customer insights (4.4 vs 4.7), Competitive intelligence (4.3 vs 4.4), Marketing analytics (4.2 vs 4.4), Marketing research (4.0 vs 4.2), Marketing training (3.4 vs 3.8)", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.075+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ce28665f-6b06-4c56-9bd5-bb732e8e613c", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.8, "x": 0.05, "y": 0.13 }, "kind": "title", "text": "Quality of marketing knowledge improves during pandemic", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.075+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b928408b-7eb7-4198-a6d1-f59e6af46f78", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Marketing knowledge resource rating", "numberRaw": "5.0", "numberKind": "plain", "actionTitle": "Quality of marketing knowledge improves during pandemic", "calloutText": "Larger companies, both in terms of sales revenue and number of employees, are more likely to rate their marketing knowledge resources more favorably across all categories.", "numberScale": null, "numberValue": 5, "metricFamily": "index_score", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Data Story Arc", "slug": "data-story-arc", "status": "active", "bestFor": null, "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a", "version": 1, "bodyDocId": null, "description": "Context → Conflict → Insight → Implication structure for data narratives", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "9d531944-6b20-48f2-84e2-97873313817d", "evidence": "table/data: Marketing capabilities (4.7 vs 5.0), Customer insights (4.4 vs 4.7), Competitive intelligence (4.3 vs 4.4), Marketing analytics (4.2 vs 4.4), Marketing research (4.0 vs 4.2), Marketing training (3.4 vs 3.8)", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:34.468548+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 74, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 75, "type": "analysis", "title": "The chart uses a grouped bar format to compare two time periods (2017 vs 2022) and annotates the percentage growth between them.", "function": "analyze_data", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 42, "componentCount": 5, "textChars": 450, "nDataPoints": 16, "notes": "The chart uses a grouped bar format to compare two time periods (2017 vs 2022) and annotates the percentage growth between them.", "elementsJson": [ "bar_chart_grouped" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:29.37+00", "seconds": 2.597, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/75", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-75", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.48, "w": 0.88, "x": 0.06, "y": 0.38 }, "kind": "chart", "text": "Grouped bar chart showing spending percentages for four categories: Marketing consulting services, Marketing research and intelligence, Developing knowledge about how to do marketing, and Marketing training.", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Grouped bar chart", "slug": "bar-grouped", "status": "active", "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1", "version": 1, "description": null }, "framework": null }, "subkind": "bar-grouped", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.37+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dc5ba6b9-4d13-4e13-894f-35817dd6aace", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.12, "x": 0.44, "y": 0.945 }, "kind": "legend", "text": "Aug-17 (dark teal) and Sept-22 (grey)", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.37+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "70a6ad0a-a899-4370-a653-e62e207b8c71", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Percentage change in spending: +224%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8e-c60e01537dc8", "parentComponentId": null }, { "bbox": { "h": 0.025, "w": 0.88, "x": 0.06, "y": 0.268 }, "kind": "paragraph", "text": "By what percent is your spending on each type of marketing knowledge expected to change in the next 12 months?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.37+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e23234a8-ea2c-469d-b11e-9fc2bff4b647", "parentComponentId": null }, { "bbox": { "h": 0.045, "w": 0.924, "x": 0.038, "y": 0.135 }, "kind": "title", "text": "Investments in marketing knowledge soar over last five years", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.37+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a45a8b2c-a4b5-4365-be97-bb2ba86288f0", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Percentage change in spending", "numberRaw": "+224%", "numberKind": "percent", "actionTitle": "Investments in marketing knowledge soar over last five years", "calloutText": null, "numberScale": null, "numberValue": 224, "metricFamily": "cost_savings", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Chartjunk Elimination", "slug": "chartjunk-elimination", "status": "active", "bestFor": null, "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1", "version": 1, "bodyDocId": null, "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "375486e9-e4a1-43ff-9026-2be472f8dfad", "evidence": "chart/bar-grouped: Grouped bar chart showing spending percentages for four categories", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:11:34.532059+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 75, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 76, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "summarize", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 60, "componentCount": 10, "textChars": 235, "nDataPoints": 3, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "big_number", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:35.173+00", "seconds": 7.844, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/76", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-76", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.2, "w": 0.8, "x": 0.1, "y": 0.38 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Icon grid", "slug": "icon-grid", "status": "active", "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4", "version": 1, "description": null }, "framework": null }, "subkind": "icon-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:35.173+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0a0c82e8-05f8-43aa-8ccc-043e52cc0456", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.2, "x": 0.4, "y": 0.6 }, "kind": "metric", "text": "57.8%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:35.173+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "31007826-4109-4c04-9166-300870c634c4", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.2, "x": 0.7, "y": 0.6 }, "kind": "metric", "text": "18.0%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:35.173+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "53a72d5c-ee25-458a-9706-e507c10783f3", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.25, "x": 0.08, "y": 0.6 }, "kind": "metric", "text": "63.3%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:35.173+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ff0e8b20-d845-4c14-b9dc-db752c3a6db9", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Adoption rate: 63.3%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:54+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e8f-51446f08eacd", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.4, "x": 0.038, "y": 0.265 }, "kind": "paragraph", "text": "How has your market research changed during the pandemic?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:35.173+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0fbba85b-7080-4d67-a82d-941f8cd4fda1", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.2, "x": 0.7, "y": 0.72 }, "kind": "subtitle", "text": "Using more text analysis", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:35.173+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "02169729-3fc9-4ce0-86e9-112e611b8cc6", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.2, "x": 0.4, "y": 0.72 }, "kind": "subtitle", "text": "Doing more video interviews", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:35.173+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7505bcb6-ff08-4234-bff1-94a02e0b0441", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.25, "x": 0.08, "y": 0.72 }, "kind": "subtitle", "text": "Studying more online consumer behavior", "attrs": null, "canon": { "kind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce", "version": 1, "description": "Header-zone supporting text near the title (= ex body.description with bbox)." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:35.173+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e0b953f8-0188-4a17-80db-496d5e8db89a", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.65, "x": 0.038, "y": 0.138 }, "kind": "title", "text": "How the pandemic has changed market research practices", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:35.173+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "db11d0b0-e5e0-43dd-8037-5183200685a4", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Adoption rate", "numberRaw": "63.3%", "numberKind": "percent", "actionTitle": "How the pandemic has changed market research practices", "calloutText": null, "numberScale": null, "numberValue": 63.3, "metricFamily": "share_penetration", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 76, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 11, "name": "Data Table", "beatId": "9d953e05-a430-4c69-a2bb-4c9d99bcf764", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics.", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 77, "type": "analysis", "title": "Slide 77 from The CMO Survey, September 2022.", "function": "summarize", "rawType": "kpi_dashboard", "block": null, "metadata": { "slideType": "kpi_dashboard", "slideTypeCanon": { "name": "KPI dashboard", "slug": "kpi_dashboard", "status": "active", "canonId": "019de52d-0be5-7295-af4d-b850fe7b7e65", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 60, "componentCount": 5, "textChars": 1554, "nDataPoints": 13, "notes": "Slide 77 from The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:30.367+00", "seconds": 3.002, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/77", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-77", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Compared to the previous 12 months, marketing performance remains strong and positive for all metrics, with improvement in sales revenues (12.3%) and customer retention (11.2%) leading.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:56+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e90-324437a2163c", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Sales revenue growth: 12.3%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:56+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e90-374e8ad95dd0", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.85, "x": 0.075, "y": 0.318 }, "kind": "paragraph", "text": "Compared to the previous 12 months, marketing performance remains strong and positive for all metrics, with improvement in sales revenues (12.3%) and customer retention (11.2%) leading, followed by brand value (9.8%), customer acquisition (9.0%), and profits (7.1%). Considering how these levels compare to pre-pandemic levels, sales revenue growth (profit growth) levels of 4.4% (3.8%) were the norm. Performance levels dropped in February 2021 one year into the pandemic to 0.3% sales revenue and 2.6% profits and peaked in February 2022 with sales revenue growth reaching 14.1% and profits 10.7%. Current performance far exceeds pre-pandemic levels, but is lower than levels achieved earlier in the year, pointing to inflationary and recessionary pressures. Considering sectors, the strongest performers across the board are B2B companies.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.367+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7be64adf-b78b-4ea6-b0f0-161f477db343", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.85, "x": 0.075, "y": 0.568 }, "kind": "paragraph", "text": "Considering the durability of the effect of marketing investments on customers, the most commonly reported length of time is “several months” (28%) with “one year” coming in second (20%). This durability rating varies quite a bit by sector with several sectors reporting modal durability ratings of up to a year—Services Consulting (35%), Healthcare (27%), and Pharma/Biotech (75%) marketers report 2-year levels and Education marketers (33%) report durability levels of 5 years.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.367+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7dbc9c89-0ed1-44ad-a709-c17b79fd5e4f", "parentComponentId": null }, { "bbox": { "h": 0.045, "w": 0.395, "x": 0.201, "y": 0.125 }, "kind": "title", "text": "Marketing Performance", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.367+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f08b4dd2-04da-4b46-833d-20068acfadc8", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Sales revenue growth", "numberRaw": "12.3%", "numberKind": "percent", "actionTitle": null, "calloutText": "Compared to the previous 12 months, marketing performance remains strong and positive for all metrics, with improvement in sales revenues (12.3%) and customer retention (11.2%) leading.", "numberScale": null, "numberValue": 12.3, "metricFamily": "growth_rate", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 77, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 15, "name": "Key Takeaways", "beatId": "77d2e471-deb6-4c6e-a07b-a4742500bb1f", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing.", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 78, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "summarize", "rawType": "kpi_dashboard", "block": null, "metadata": { "slideType": "kpi_dashboard", "slideTypeCanon": { "name": "KPI dashboard", "slug": "kpi_dashboard", "status": "active", "canonId": "019de52d-0be5-7295-af4d-b850fe7b7e65", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "balanced", "densityScore": 32, "componentCount": 5, "textChars": 223, "nDataPoints": 25, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "bar_chart_vertical", "kpi_table" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:29.509+00", "seconds": 2.092, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/78", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-78", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.2, "w": 0.9, "x": 0.05, "y": 0.3 }, "kind": "chart", "text": "Performance metrics bar chart", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.509+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "45d6df95-6df4-4851-bca5-0fa56e7b25be", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Sales Revenue: 12.3%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:56+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e90-1fcb9d2df28a", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.6, "x": 0.05, "y": 0.21 }, "kind": "paragraph", "text": "Compared to 2021, rate your company's performance during the prior 12 months:", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.509+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a981cb6a-5d32-44d0-8cbc-37f11ee675bd", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.9, "x": 0.05, "y": 0.65 }, "kind": "table", "text": "Economic Sector performance breakdown table", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.509+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "76ce8403-d5ff-4e64-903c-8a225afc54a8", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.94, "x": 0.03, "y": 0.13 }, "kind": "title", "text": "Company performance remains strong: B2B marketers lead", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:29.509+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5b513145-3ec4-40fc-ab30-a7d7b2f779e8", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Sales Revenue", "numberRaw": "12.3%", "numberKind": "percent", "actionTitle": "Company performance remains strong: B2B marketers lead", "calloutText": null, "numberScale": null, "numberValue": 12.3, "metricFamily": "revenue", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "c88261b6-38cd-4d68-a57d-f44ffaf94b24", "evidence": "Compared to 2021, rate your company's performance during the prior 12 months:", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 21:11:34.659296+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 78, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 79, "type": "analysis", "title": "Data source: The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "kpi_dashboard", "block": null, "metadata": { "slideType": "kpi_dashboard", "slideTypeCanon": { "name": "KPI dashboard", "slug": "kpi_dashboard", "status": "active", "canonId": "019de52d-0be5-7295-af4d-b850fe7b7e65", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 33, "componentCount": 5, "textChars": 273, "nDataPoints": 14, "notes": "Data source: The CMO Survey, September 2022.", "elementsJson": [ "headline_text", "line_chart", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:32.862+00", "seconds": 5.385, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/79", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-79", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.55, "w": 0.91, "x": 0.054, "y": 0.325 }, "kind": "chart", "text": "Line chart showing Sales revenues and Profits trends", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:32.862+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0543b950-3432-4929-a6c6-65a3e220e0e5", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.134, "x": 0.433, "y": 0.908 }, "kind": "legend", "text": "Sales revenues; Profits", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:32.862+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "83923a88-bc4a-4a70-9807-281abca58f91", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Sales revenues: 12.2%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:58+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e92-005842c206a7", "parentComponentId": null }, { "bbox": { "h": 0.025, "w": 0.435, "x": 0.054, "y": 0.272 }, "kind": "paragraph", "text": "Compared to 2021, rate your company's performance during the prior 12 months:", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:32.862+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "96d0a34a-eafe-424b-8ecc-0170ca0137ea", "parentComponentId": null }, { "bbox": { "h": 0.115, "w": 0.924, "x": 0.038, "y": 0.103 }, "kind": "title", "text": "Company performance in sales and profits far exceeds pre-pandemic levels but dips from February 2022", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:32.862+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ea25ed35-13d2-4cdb-8032-b3b522484e09", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Sales revenues", "numberRaw": "12.2%", "numberKind": "percent", "actionTitle": "Company performance in sales and profits far exceeds pre-pandemic levels but dips from February 2022", "calloutText": null, "numberScale": null, "numberValue": 12.2, "metricFamily": "revenue", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null }, "from": 8, "name": "Industry Trends", "beatId": "0987c41c-7d0e-45f2-aa2d-7d31624f06ea", "matchId": "d96cd488-b18b-4553-8add-1e73a949e93b", "beatType": null, "evidence": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience.", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [], "locked": true }, { "page": 80, "type": "analysis", "title": "The chart uses a visual arrow to emphasize the duration spectrum from short-term (clock icon) to long-term (calendar icon).", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 33, "componentCount": 5, "textChars": 276, "nDataPoints": 12, "notes": "The chart uses a visual arrow to emphasize the duration spectrum from short-term (clock icon) to long-term (calendar icon).", "elementsJson": [ "headline_text", "bar_chart_vertical", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:30.19+00", "seconds": 2.312, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/80", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-80", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.55, "w": 0.92, "x": 0.04, "y": 0.32 }, "kind": "chart", "text": "Distribution of marketing investment durability", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.19+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "78bc9f06-93ea-4d1a-b912-d2939cf2404b", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.77, "x": 0.12, "y": 0.045 }, "kind": "image", "text": "Clock and calendar icons with arrow", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Infographic", "slug": "infographic", "status": "active", "canonId": "019de52c-fe26-750c-9d7d-9f34e21324e8", "version": 1, "description": null }, "framework": null }, "subkind": "infographic", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.19+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ec46d823-80c9-41ec-ba7f-e82178cdec92", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Duration of marketing impact: 28.1%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:56+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e90-5b57ec79eb3a", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.6, "x": 0.04, "y": 0.27 }, "kind": "paragraph", "text": "How durable are the effects of your company's marketing investments on customers?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.19+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cdb315e5-a7e0-40ab-9430-367e35e2c581", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.94, "x": 0.03, "y": 0.09 }, "kind": "title", "text": "Effects of marketing investments on customers estimated to last several months", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.19+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e5e34506-8b21-47ec-bf9e-a219105c978c", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Duration of marketing impact", "numberRaw": "28.1%", "numberKind": "percent", "actionTitle": "Effects of marketing investments on customers estimated to last several months", "calloutText": null, "numberScale": null, "numberValue": 28.1, "metricFamily": "rate_catchall", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 81, "type": "analysis", "title": "Data from The CMO Survey, September 2022.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "dense", "densityScore": 67, "componentCount": 7, "textChars": 704, "nDataPoints": 15, "notes": "Data from The CMO Survey, September 2022.", "elementsJson": [ "data_table", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:35.632+00", "seconds": 7.727, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/81", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-81", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.45, "w": 0.25, "x": 0.71, "y": 0.32 }, "kind": "callout", "text": "Insights: The effects of marketing spending varies among industry sectors. It is common that customers perceive goods and services differently.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:35.632+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4a351d89-844c-45d3-8934-1ac8bb0d74c8", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "The effects of marketing spending varies among industry sectors. It is common that customers perceive goods and services differently. Therefore, industries will have different marketing strategies and the duration of their marketing will vary.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:57+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e90-caf0d4ffcc50", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Modal duration of marketing investment", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:08:57+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-c23d-70a9-9e90-cc9c4e886868", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.6, "x": 0.06, "y": 0.26 }, "kind": "paragraph", "text": "How durable are the effects of your company's marketing investments on customers?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:35.632+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b8bac129-7b31-4991-93f8-11743e5e84f7", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.5, "x": 0.1, "y": 0.91 }, "kind": "source-note", "text": "*If highest level is the same across categories, the highest level is reported here.", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:35.632+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8a372984-2f46-4f9f-b8c3-71b104d22046", "parentComponentId": null }, { "bbox": { "h": 0.58, "w": 0.55, "x": 0.12, "y": 0.32 }, "kind": "table", "text": "Industry sector and Modal duration mapping for 15 sectors", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:35.632+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0f4dd932-ce0e-4ea9-bc64-b8a99b90e125", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.85, "x": 0.04, "y": 0.13 }, "kind": "title", "text": "How industries vary in durability of marketing investments", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:35.632+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cdcd209b-a5ce-4e3e-a403-49b74e69c8e6", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Evidence Matrix", "slug": "evidence-matrix", "status": "active", "bestFor": null, "canonId": "019dd956-7ecc-74c2-b46c-0b9c1f4c73d7", "version": 1, "bodyDocId": null, "description": "Planning visual assets: Claim → Evidence Needed → Data Source → Visual Type", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "04500214-7a7c-473e-bd75-84277a861346", "evidence": "table/data: Industry sector and Modal duration mapping for 15 sectors", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:11:34.802332+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 81, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 82, "type": "appendix", "function": "appendix", "rawType": "appendix", "block": null, "metadata": { "slideType": "appendix", "slideTypeCanon": { "name": "Appendix", "slug": "appendix", "status": "active", "canonId": "019de52d-0762-71f8-b564-89ab863301cc", "version": 1, "description": null }, "function": "appendix", "functionCanon": { "name": "Appendix", "slug": "appendix", "status": "active", "canonId": "019de52d-138d-750b-83c3-49b4bc7a7a38", "version": 1, "description": null }, "density": "balanced", "densityScore": 30, "componentCount": 3, "textChars": 647, "nDataPoints": 0, "notes": null, "elementsJson": [ "logo_grid", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:30:30.285+00", "seconds": 2.362, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b636-f02dab3225ad/82", "deck": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad", "deckAnchor": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad#slide-82", "deckJson": "/decks/019dd923-5ca1-7489-b636-f02dab3225ad.json" }, "components": [ { "bbox": { "h": 0.1, "w": 0.72, "x": 0.14, "y": 0.85 }, "kind": "image", "text": "Deloitte, Duke Fuqua, American Marketing Association logos", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.285+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a04ce824-d866-4ccb-826d-a9ed0acb2c4d", "parentComponentId": null }, { "bbox": { "h": 0.55, "w": 0.85, "x": 0.07, "y": 0.25 }, "kind": "list", "text": "Next CMO Survey: September 2022\nParticipate: Sign up to participate in the next survey\nMedia: Coverage of The CMO Survey\nBlog: Read blog coverage of results\nSurvey Home: Visit for copies of all CMO Survey reports over time\nFeedback: Send comments and ideas to Christine Moorman\nSponsors: Deloitte LLP, Duke University’s Fuqua School of Business, and the American Marketing Association. Sponsors support The CMO Survey with intellectual and financial resources. Survey data and participant lists are held in confidence and not shared with survey sponsors or any other parties.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.285+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2cf3c39c-4830-4dea-a5f9-96a4a0995aae", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.45, "x": 0.07, "y": 0.1 }, "kind": "title", "text": "The CMO Survey", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:30:30.285+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5784bd71-101d-472e-a542-f1f0f16210a8", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true } ], "arcBeats": [ { "from": 1, "to": 7, "label": "Setup", "description": "The document begins with an introduction to The CMO Survey, its methodology, and participants." }, { "from": 8, "to": 79, "label": "Industry Trends", "description": "The document presents various industry trends, including macroeconomic forecasts, marketing budgets and spending, digital marketing, and customer experience." }, { "from": 15, "to": 77, "label": "Key Takeaways", "description": "The document highlights key takeaways and insights from The CMO Survey, including trends and best practices in marketing." }, { "from": 11, "to": 76, "label": "Data Table", "description": "The document includes various data tables and charts, providing detailed information on marketing trends and statistics." } ], "loops": [ { "from": 9, "to": 10, "label": "Logic Chain", "description": "What are the macroeconomic forecasts and trends?" }, { "from": 15, "to": 16, "label": "Aha Moment", "description": "What are the key priorities for customers?" }, { "from": 46, "to": 49, "label": "Golden Circle", "description": "How do marketers explain marketing's impact on the bottom line?" } ] }