Optimism for the U.S. economy hit 57.2 (out of 100), down from the 66.8 reported in February 2022, but up dramatically from 50.9 at the height of the COVID-19 pandemic in June 2020.
The CMO Survey Marketing in a Post Covid Era · page 8 of 82
The slide provides a narrative synthesis of survey data points regarding economic sentiment and business reactions to inflation.
Consulting deck · industry_trends · establish_context · overcrowded density
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Audience Definition slide · 70%
A majority of companies report that inflationary pressures are decreasing marketing spending levels (42.3%), but almost just as many (41.0%) note neither an increase or decrease.
Data Story Arc slide · 60%Optimism regarding the U.S. economy's current quarter (Q3 2022) compared to last quarter (Q2 2022) also shows weakening, with only 12.1% of marketers reporting to be “more optimistic” and 66.3% “less
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