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  "documentTitle": "The CMO Survey Marketing in a Post Covid Era",
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      "text": "Optimism for the U.S. economy hit 57.2 (out of 100), down from the 66.8 reported in February 2022, but up dramatically from 50.9 at the height of the COVID-19 pandemic in June 2020.",
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      "text": "Optimism for the U.S. economy hit 57.2 (out of 100), down from the 66.8 reported in February 2022, but up dramatically from 50.9 at the height of the COVID-19 pandemic in June 2020 and the all-time low of 47.7 in February 2009 during the Great Recession. The Healthcare sector is most optimistic (62.6), likely due to the boom experienced during the pandemic.",
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      "text": "A majority of companies report that inflationary pressures are decreasing marketing spending levels (42.3%), but almost just as many (41.0%) note neither an increase or decrease. Just 16.7% report inflationary pressures are increasing marketing spending levels. Several sectors appear to be insulated from these effects. Companies in the Education (100%), Energy (66.7%), Transportation (57.1%), and Professional Services (54.2%) sectors are more likely than average to not feel the pinch. Marketing leaders in the largest companies ($10+B in sales) report marketing spending reductions due to inflation while marketers in the smallest companies (<$10M in sales) report increases in marketing spending. Inflationary pressures are most likely to raise prices (65% of companies) while 40% report strengthening their value proposition. Only 13% report making layoffs, pointing to the continuing tight labor market.",
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