The CMO Survey Marketing in a Post Covid Era

Slide schematic 4/4

callout 1/1 subtitle 1/1 table 1/1 title 1/1

Components 4

primary subtitle data headline

Tools 1

table/data: Marketing capabilities (4.7 vs 5.0), Customer insights (4.4 vs 4.7), Competitive intelligence (4.3 vs 4.4), Marketing analytics (4.2 vs 4.4), Marketing research (4.0 vs 4.2), Marketing training (3.4 vs 3.8)

Metrics 1

Marketing knowledge resource rating index_score · 5.0

Quality of marketing knowledge improves during pandemic

Frameworks 0

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Data source: The CMO Survey, September 2022.