The CMO Survey Marketing in a Post Covid Era

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callout 1/1 metric 0/1 subtitle 1/1 table 1/1 title 1/1

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metric · primary

Components 5

primary primary subtitle data headline

Tools 1

Data Story Arc slide · 70%

table/data: Marketing capabilities (4.7 vs 5.0), Customer insights (4.4 vs 4.7), Competitive intelligence (4.3 vs 4.4), Marketing analytics (4.2 vs 4.4), Marketing research (4.0 vs 4.2), Marketing training (3.4 vs 3.8)

Metrics 1

Marketing knowledge resource rating index_score · 5.0

Quality of marketing knowledge improves during pandemic

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Data source: The CMO Survey, September 2022.