Canon entries 720
Selected 307
Filtered 307
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storymaking moves

Tools

Document, loop, beat, and slide-level techniques the matcher can attach to evidence.

307 entries 24 on this page
T Dual Coding Theory illustration

Slide · slide

Dual Coding Theory

dual-coding-theory
34 mixed-layer hits

Information encoded both verbally and visually remembered better

29 docs 34 slides/ranges 41% confidence
Designer
Observed evidence

Each bar paired with verbal annotation on right

The slide presents a combination of a line chart and text, utilizing both visual and textual information to convey the message.

Big-number metrics paired with qualitative quote.

T Figure-Ground illustration

Slide · slide

Figure-Ground

figure-ground
14 mixed-layer hits

Designing clear distinction between foreground content and background

12 docs 14 slides/ranges 69% confidence
Designer
Observed evidence

Quadrant background recedes; bubble cluster reads as figure.

Building photo on left, gradient panel on right separates background from text foreground.

Dark navy panel isolates the framework from white text column.

T Figure-Ground Relationship illustration

Slide · slide

Figure-Ground Relationship

figure-ground-relationship
8 mixed-layer hits

Perception organizes into figure (focus) and ground (background)

8 docs 8 slides/ranges 9% confidence
Designer
Observed evidence

Collage of travel experiences (hotels, cruise, app, etc.)

SSTR2 expression appears to be distinct from DLL3 expression in SCLC tumors

The images of different scale processes are used to create a figure-ground relationship.

T Fitt's Law Corollary illustration

Slide · slide

Fitt's Law Corollary

fitts-law-corollary
0 mixed-layer hits

Infinite-width targets at screen edges are fastest to reach

0 docs 0 slides/ranges n/a confidence
Designer
T Fitts's Law illustration

Slide · slide

Fitts's Law

fittss-law
0 mixed-layer hits

Larger and closer elements are easier to interact with - prominence matters

0 docs 0 slides/ranges n/a confidence
Designer
T Fluency Heuristic illustration

Slide · slide

Fluency Heuristic

fluency-heuristic
0 mixed-layer hits

Easy-to-process information feels more true and trustworthy

0 docs 0 slides/ranges n/a confidence
Designer
T Focal Point illustration

Slide · slide

Focal Point

focal-point
92 mixed-layer hits

Creating single point of visual emphasis

56 docs 92 slides/ranges 76% confidence
Designer
Observed evidence

Lone navy-headed callout box centred on the slide.

Central 'Build Digital Core' is the visual anchor of the wheel.

'1.7x Higher revenue growth' is the single visual anchor

T Forcing Function illustration

Slide · slide

Forcing Function

forcing-function
0 mixed-layer hits

Interaction design that prevents errors by forcing correct behavior

0 docs 0 slides/ranges n/a confidence
Designer
T F-Pattern illustration

Slide · slide

F-Pattern

f-pattern
2 mixed-layer hits

Designing for natural left-to-right then down reading pattern

2 docs 2 slides/ranges 53% confidence
Designer
Observed evidence

Split-row timeline layout uses left-to-right then down reading

Left-aligned scannable list of titles

T Gestalt Principles illustration

Slide · slide

Gestalt Principles

gestalt-principles
456 mixed-layer hits

Proximity, Similarity, Enclosure, Continuity, Closure, Connection - how humans perceive visual groups

240 docs 456 slides/ranges 75% confidence
DesignerArchitect
Observed evidence

Region grouping via dashed lines creates clear bands (Americas/Europe/MEA/APAC)

Quadrants grouping initiatives

Enclosure groups Utility/Super/Orchestrator agent clusters

v1 · Max Wertheimer, Kurt Koffka, Wolfgang Köhler (1920s); Stephen Few, Show Me the Numbers (2004) Detail Examples JSON Learn
T Golden Ratio illustration

Slide · slide

Golden Ratio

golden-ratio
1 mixed-layer hits

Using 1:1.618 proportions for aesthetically pleasing layouts

1 docs 1 slides/ranges 80% confidence
Designer
Observed evidence

framework/instance: Golden Ratio / Fibonacci Spiral

T Graceful Degradation illustration

Slide · slide

Graceful Degradation

graceful-degradation
0 mixed-layer hits

Maintain core functionality when features fail

0 docs 0 slides/ranges n/a confidence
Designer
T Grid System illustration

Slide · slide

Grid System

grid-system
181 mixed-layer hits

Aligning elements to invisible grid for visual harmony

90 docs 181 slides/ranges 75% confidence
Designer
Observed evidence

Strict 5x5 grid alignment.

Strict 7x3 grid (header, significance, maturity).

Two-column grid separates overview prose from FTE tables

T Gulf of Evaluation illustration

Slide · slide

Gulf of Evaluation

gulf-of-evaluation
0 mixed-layer hits

Gap between system state and user understanding - make state visible

0 docs 0 slides/ranges n/a confidence
Designer
T Gulf of Execution illustration

Slide · slide

Gulf of Execution

gulf-of-execution
0 mixed-layer hits

Gap between user intention and available actions - minimize it

0 docs 0 slides/ranges n/a confidence
Designer
T Horror Vacui illustration

Slide · slide

Horror Vacui

horror-vacui
0 mixed-layer hits

Fear of empty space leading to overcrowding - resist and embrace white space

0 docs 0 slides/ranges n/a confidence
Designer
T Inattentional Blindness illustration

Slide · slide

Inattentional Blindness

inattentional-blindness
0 mixed-layer hits

Failing to notice unexpected objects when attention is focused

0 docs 0 slides/ranges n/a confidence
Designer
T Inclusive Design illustration

Slide · slide

Inclusive Design

inclusive-design
1 mixed-layer hits

Designing for diverse range of human abilities and contexts

1 docs 1 slides/ranges 50% confidence
Designer
Observed evidence

Section explicitly addresses Diversity & Inclusion as workplace standard

T Information Scent illustration

Slide · slide

Information Scent

information-scent
2 mixed-layer hits

Users follow cues that suggest they're heading toward their goal

1 docs 2 slides/ranges 70% confidence
Designer
Observed evidence

Page numbers + indented sub-topics let reader navigate to a specific policy

Reference page links out to ESG and other A&M resources for further detail

T Jakob's Law illustration

Slide · slide

Jakob's Law

jakobs-law
0 mixed-layer hits

Users prefer your site to work like sites they already know

0 docs 0 slides/ranges n/a confidence
Designer
T Keystroke-Level Model illustration

Slide · slide

Keystroke-Level Model

keystroke-level-model
1 mixed-layer hits

Predicting task completion time from basic operations

1 docs 1 slides/ranges 50% confidence
Designer
Observed evidence

metric/big-number: c.4m

T Law of Closure illustration

Slide · slide

Law of Closure

law-of-closure
2 mixed-layer hits

Mind completes incomplete shapes - can suggest without showing everything

2 docs 2 slides/ranges 38% confidence
Designer
Observed evidence

The returns come chiefly from recording more per subject, not recruiting more participants

4 arc segments form a closed ring

T Law of Common Fate illustration

Slide · slide

Law of Common Fate

law-of-common-fate
2 mixed-layer hits

Elements moving in same direction perceived as group

2 docs 2 slides/ranges 73% confidence
Designer
Observed evidence

Arcs sweep all dots on a lever toward 'Reorganized to Reinvent.'

Arrows in same circular direction unify the loop

T Law of Continuity illustration

Slide · slide

Law of Continuity

law-of-continuity
9 mixed-layer hits

Eyes follow smooth paths rather than abrupt changes

5 docs 9 slides/ranges 75% confidence
Designer
Observed evidence

Smooth U-curve guides the eye through trough back to recovery

Continuous arrow connects three stages left-to-right.

Continuous green path connects sequential life stages