Jakob's Law pattern illustration

Learn pattern

Jakob's Law

Users prefer your site to work like sites they already know

Category
Slide
Source
Nielsen Norman Group
Open in Learn

overview

What you need to know

Definition What is it?

Users prefer your site to work like sites they already know

6 fields pending DB enrichment

These columns either grow organically as the pipeline observes the canon entry in real slides, or need manual enrichment in the source-of-truth DB. Surfaced here for transparency.

  • when_to_use
  • why_it_works
  • signals
  • antipattern
  • body_doc_id
  • corpus_examples

Examples

Slide evidence

No matching slides

No slide-level examples match this canon item under the active filters.