A navigable library for every canon family — arcs, beats, loops, tools, frameworks, slide types, functions, components, component subkinds and narrative concepts — with corpus coverage under the active filters.
Loop · loop
inductive-reasoning Grouping similar evidence to form a conclusion (Evidence → Pattern → Conclusion)
Multiple market observations aggregated into 6 industry-wide patterns.
First piece of evidence in scripted-TV pattern build
loop opens with first evidence of Italian-cuisine global lead
Loop · loop
parallel-structure Using similar grammatical structure for related ideas
Pillars share identical formatting (theme name + bullets).
Three icon columns share parallel form.
Four short benefit clauses share identical grammatical shape
Loop · loop
progressive-disclosure Users less overwhelmed when complex features revealed gradually
Loop reveals one life domain at a time across 13 slides.
Divider 'Consumers demand eco-friendly products' opens the first evidence chapter
Overview slide opens loop; following slides expand each enabler in turn.
Loop · loop
reductio-ad-absurdum Proving a point by showing the opposite leads to absurdity
Two failed single-variable hypotheses set up the joint conclusion.
Not all BLIMPs represent mistakes of equal magnitude.
table/data: FYE Dec 31, $K Cost of revenue Stock-based compensation (1) Depreciation and amortization Other non-recurring items (2) Non-GAAP cost of revenue
Loop · loop
serial-position-effect First and last items remembered best - place key points at beginning and end
Strongest steps placed at start ('Start small') and end ('Focus on people').
First (set aspiration) and last (scale broadly) anchor the journey.
Timeline ends with bold '?' for Future — strongest end position.
Loop · loop
syllogism Three-part logical argument: Major premise, Minor premise, Conclusion
Loop · loop
testing-effect Retrieval practice enhances long-term retention
Our proprietary technology carries out thousands of tests, in which the system trains on a specific time period, creates a model and then applies it to another time period.
Loop · loop
vertical-logic Question/Answer flow down the hierarchy - each level answers Why? or How?
The slide discusses OMI's vertically-integrated business model and its advantages, showing a logical structure to the argument.
People -> values -> ambitions cascade opens golden-circle loop
Loop drills from group totals down to segments.
Loop · loop
mere-exposure-effect Repeated exposure increases liking - consistency builds familiarity
Repeats S-curve template across pages 3-6 to build familiarity.
Repeating template builds familiarity with the ecosystem model.
Repeated title to drive home parallel.
Loop · loop
reveal-vs-headline-strategy The meta-decision at the deck-flow layer of whether to lead with the answer (headline / Minto / top-down) or earn the answer through a built arc (reveal / Sparkline / in medias res). Sequences whole sections by audience cognitive state, stakes, and thesis-direction.
Headline-first reveal of TEI numbers up front.
Skeptical-audience setup before p3 reveal
Solution unveiled after problem build-up rather than headline-first
Loop · loop
aha-moment The moment when the audience realizes the value - design for insight revelation
Getting rid of horses changed everything
Sets the diagnosis revelation that anchors the loop.
Allows us to determine which drug target the patient will respond to. And develop biomarkers for drug response.
Loop · loop
anadiplosis Ending one clause with a word that begins the next
Stock price performance has been terrible... Operating performance has been abysmal... Capital allocation has been questionable... Serious corporate governance concerns... Uncalled for exclusion and isolation
The quote 'If Lars-Eric Lindblad had lived in the year 1000, he probably would have set foot on the North American continent before Leif Ericson. Or, turning eastward, he might have reached China before Marco Polo' uses
WE LISTEN, WE CONNECT, WE EVOLVE
Loop · loop
anaphora Repeating words at the beginning of successive clauses for rhythm
Callout repeats 'More time...' / 'More...' opening
Section title 'Mobile remakes the tech industry' echoes section divider pattern
Same subhead repeated p45-47
Loop · loop
antithesis Juxtaposing contrasting ideas in parallel structure
Amendment doesn't present a meaningful obstacle to recapitalization and positive reform of the GSEs
Speed at Patreon DOES NOT mean: Cutting corners, Deciding in isolation to reduce scope, Performing sloppy work, Excluding key stakeholders, Shifting responsibility to another teammate
The slide presents contrasting perspectives on internet governance with quotes from different individuals, highlighting opposing views.
Loop · loop
build-up-gradatio Arranging ideas in ascending order of importance or intensity
Anchors loop 6: components build cumulatively to total LCOE
The slide lists integration milestones, showing a build-up or gradatio structure.
Phases ascend from prioritization to expansion and scaling.
Loop · loop
call-and-response Engaging audience by creating pattern they complete mentally
The slide presents a prediction and then elaborates on it with a callout, creating a call-and-response structure.
The slide uses a callout to highlight the value proposition, which is a common technique used in storytelling.
The use of quotes from KOLs and experts in response to allegations about Nevro's practices.
Loop · loop
callback Referencing earlier content for payoff and cohesion
Echoes the opening cover as deck-level bookend.
Callbacks 13 ideas, 5 accelerators, stakeholder map from prior sections.
Explicitly references 'Anne's experience that we described earlier'
Loop · loop
chiasmus Reversing structure in successive phrases for emphasis (A-B then B-A)
Excel→database / database→Excel is a literal chiasmus.
Mirrors p20 title with '2023: why is Generative ML useful?'
Quote 'bundle, or unbundle' uses inverted parallel structure.
Loop · loop
cliffhanger Ending a section at moment of suspense to maintain engagement
Lists revenue models only to defer to an unrevealed strategic focus.
The slide mentions a 'regulatory tsunami' and the breaking up of the OPTN contract, creating a sense of impending change.
We think athenahealth is a short. Last May, at the Sohn conference, I explained why we thought athena was a very good example of the bubble going on in a segment of the market.
Loop · loop
commitment-consistency People want to be consistent with previous commitments - build on early agreements
The email correspondence discusses specific details of the booking and amenities, indicating a commitment to consistency in the hotel's services.
Tracks commitment-to-delivery for each IPO promise
Reiterates prior public target, signalling consistency with earlier guidance
Loop · loop
contrast-pairs Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief
Tension built by juxtaposing capital supply profile against demand profile
Each row pairs target vs actual to show beat/in-line.
Pre-2020 vs post-2021 liquidity stacks
Loop · loop
data-story-arc Context → Conflict → Insight → Implication structure for data narratives
Opens the financial-results loop with context + quote + KPI summary.
The use of charts and data to tell a story about M&A exit activity suggests a data story arc.
The slide presents cash flow data in a table format, indicating a data story arc.
Loop · loop
door-in-the-face Start with large request then retreat to smaller one
Loop · loop
epistrophe Repeating words at the end of successive clauses