A navigable library for every canon family — arcs, beats, loops, tools, frameworks, slide types, functions, components, component subkinds and narrative concepts — with corpus coverage under the active filters.
Block · block
fresh-start-effect People more motivated to act at perceived new beginnings
'Get started today' frames a fresh-start moment
Block · block
freytags-pyramid Exposition, Rising Action, Climax, Falling Action, Denouement
Block · block
fundamental-attribution-error Attributing others' behavior to character rather than situation
Block · block
hedonic-adaptation People return to baseline happiness despite positive/negative events - manage expectations
Block · block
heros-journey Simplified narrative arc positioning audience as hero on transformation journey
Positions GP audience as hero entering the new retail-capital frontier.
Frames gaming as broader hero of internet evolution.
Cover positions reader as innovator about to undertake transformation journey.
Block · block
in-medias-res Starting in the middle of the action to grab attention
Opens with CEO catastrophe quote mid-crisis
Cinematic visual jump into 'Anticipating Consumers / Generating Future'.
We sent a Pershing Square team member to Queens, NY and Omaha, NE to research nutrition clubs
Block · block
jobs-to-be-done-jtbd What 'job' is the audience hiring your presentation to do? Focus on outcomes, not features
diagram/process: Three circles connected by arrows representing three views: second wave of ML, changes software creation, and path to AGI. framework: Jobs to Be Done
framework/instance: Key Jobs to be done by Tech Ops (Examples)
Inventory tags framework_named=Jobs to Be Done
Block · block
liking-principle People say yes to those they like - build rapport and similarity
Section opens to build rapport with reader on culture
'We put ourselves in our clients' shoes' builds affinity before the CTA.
We are helpful. To each other, to customers, to partners, to everyone we interact with.
Block · block
lindy-effect Longer something has survived the longer it will likely continue
Subhead 'every 10-15 years' invokes durable recurring pattern.
Emphasises 100+ year survival as proof of durability
Block · block
loss-aversion Losses are felt 2x more strongly than equivalent gains - frame stakes as potential loss
Frames stakes — risk of decline reframed as resilience.
House-of-cards visual cues fragility/loss risk.
Frames stakes as loss of bottom line and reputation.
Block · block
mentor-model Position presenter as guide/mentor, audience as hero making the journey
EY positions as mentor providing free resources to students
Frames Accenture as guide explaining how rewards flow.
Forrester positions itself as analyst-guide for the investment decision
Block · block
metcalfes-law Network value grows exponentially with users - network effects
5.8M network members story = network value compounds
Callout 'Expansive and Powerful Two-Sided Network' invokes network-effects framing
Flywheel diagram links three pillars to ARR.
Block · block
monroes-motivated-sequence Five-step persuasion: Attention, Need, Satisfaction, Visualization, Action
Commit to continuous learning
list/bullet: Right-size the workforce by simplifying operations
Cloud-service providers should make value creation, not consumption, a core metric, and SIs and channel partners need to adapt their recipes for success
Block · block
negativity-bias Negative events recalled more vividly than positive - use carefully for problem framing
COVID and counterfeit threats dominate the closing block
Three downward arrows + decline framing primes problem
Title 'Beware of compounded errors... garbage out' frames cautionary failure.
Block · block
nested-loops Opening multiple story threads and closing them in reverse order
Sets up framework that the next three scenarios will operationalize.
Nested circles showing Geographic Expansion, Core Markets (391M), Affluent Households (172M), and Sonos Households (14M)
diagram/other: Nested boxes showing: 1956 AI, 1997 Machine Learning, 2017 Deep Learning, 2022 Generative AI
Block · block
priming Previous stimuli influence subsequent decisions - set context before key messages
'Gaining an edge' primes a comparison frame for p15.
Series context block primes 'underwriting excellence' frame for what follows
paragraph/paragraph: When a "teacher" model with specific traits like preferring owls or being misaligned - which is either finetuned or prompted to express these traits - generates datasets of number sequences, a "stude
Block · block
problem-agitate-solve-pas Identify problem, agitate the pain, present the solution
Parents are looking for low-sugar and convenient offerings that fill nutritional gaps
The slide discusses how the world is dealing with the megatrend of social instability, which can be seen as a problem.
BRANDS NEED TO ENSURE COMPLIANCE – OR FACE STEEP FINES
Block · block
prospect-theory People evaluate outcomes relative to reference point - frame gains/losses carefully
Cons: High cost, Land competition, Competitiveness on energy price, Significant efficiency penalties cause the failure of many projects
Pairs p17 loss with p18 gain framing - reference-point flip.
The slide discusses potential risks and considerations, framing choices in terms of potential losses.
Block · block
reciprocity People reciprocate when they receive value - give insights to earn engagement
Is it possible to book a private massage session with some young and beautiful female Filipino ladies?
The response to the inquiry provides information and offers services, which can create a sense of reciprocity.
That is the automatic reaction of a CEO when an attack is launched and the share price goes down, that is quite normal.
Block · block
reeds-law Value of networks grows exponentially with group-forming capability
Block · block
scarcity Limited availability increases perceived value - time limits and exclusivity
Frames talent volatility as growing cost of inaction
Frames ESG mandate growth as window closing
Callout 'TIME IS OF THE ESSENCE' frames the time-window scarcity.
Block · block
self-serving-bias People credit themselves for success and blame external factors for failure
Title acknowledges US still leads while noting China growing faster.
Block · block
social-proof People adapt behavior based on what others do - show adoption and testimonials
Multiple testimonials from Schaeffler and other customers
"The Grand changed the trajectory of my life. It helped me cultivate a rich inner world through the exploration of my values, strengths, and limiting beliefs."
Airbus collaboration narrated as proof case.
Block · block
status-quo-bias Strong preference for current state - make change feel safe and reversible
Status Quo GP Share Count