anlak storytelling
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Jobs To Be Done (JTBD)

Found in 24 slides across 19 decks in our corpus.

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Jobs To Be Done (JTBD) pattern illustration

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Jobs To Be Done (JTBD)

What 'job' is the audience hiring your presentation to do? Focus on outcomes, not features

Category
Block
Source
Clayton Christensen, Competing Against Luck (2016)
Open in Learn

overview

What you need to know

Definition What is it?

What 'job' is the audience hiring your presentation to do? Focus on outcomes, not features

5 fields pending DB enrichment

These columns either grow organically as the pipeline observes the canon entry in real slides, or need manual enrichment in the source-of-truth DB. Surfaced here for transparency.

  • when_to_use
  • why_it_works
  • signals
  • antipattern
  • body_doc_id

Examples

Slide evidence

24 matching slides Tool evidence for Jobs To Be Done (JTBD)
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