A navigable library for every canon family — arcs, beats, loops, tools, frameworks, slide types, functions, components, component subkinds and narrative concepts — with corpus coverage under the active filters.
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problem-statement-canvas Structured definition of the problem: What? Who? Where? When? Scale?
THE ISSUES FACING DISNEY'S BOARD
1+ billion people worldwide suffer from neurological disorders
Today, we focus on mismanaged coastal plastic to secure access to the feedstock
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pyramid-principle Lead with the answer; group three to five MECE supports beneath it; recurse one level down. Top-down hierarchical structure for any document with a single recommendation.
The slide presents a clear and concise framework for decision-making, with a specified decision framework and supporting data.
paragraph/paragraph: Performance driven by new medicines up 29% (35% of total revenue; $1.8bn)
Up-front 'Messages clés' answers first, evidence follows in later slides
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scqa-framework Situation, Complication, Question, Answer - structured problem framing
chart/line: Adoption curve over time
By 2025, all large businesses will have to report on their plans for net zero.
Situation (survey) + Complication (gap) anchored on key takeaways.
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spacing-effect Learning more effective when spaced over time - reinforce key messages throughout
Six steps re-stated after deep-dive to reinforce retention.
Restates core thesis to bridge into Part I.
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stakeholder-mapping Power/Interest matrix to prioritize audience segments and tailor messaging
Explicit groups: Our People / Our Guests / Our Owners / Our Communities
Recommendations split by stakeholder group
The slide presents a stakeholder engagement matrix for Communities and Regulators/Governments.
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swot-analysis Strengths, Weaknesses, Opportunities, Threats framework for strategic analysis
Risks / Opportunities pairing mirrors SWOT-style structured analysis (TCFD-aligned).
This slide contains a SWOT analysis, which is a common strategic planning tool.
The slide presents a table with sector performance and default risk, which could be analyzed using a SWOT framework.
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three-pillars Three major supporting arguments that are MECE and address key concerns
Slide explicitly shows three pillars: Global, Digital, Defense.
Three pillars to our strategy
Three pillars are MECE and each maps to a key concern.
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evidence-matrix Planning visual assets: Claim → Evidence Needed → Data Source → Visual Type
The slide presents a table of data and a chart showing preclinical data supporting the combination of CD96 with PD-1 and TIGIT inhibitors.
image/logo-grid: Orijen, Well&Good, JustFoodForDogs logos
Opens the evidence block backing the 2% headline
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plausibility-loop Mapping every claim to required evidence and data sources
Side panel explicitly explains value-at-stake methodology and sources
Appendix maps every claim back to the underlying sample of 100 firms.
Each row in benefits table maps to a downstream evidence section.
Narrative & Transformation · block
narrative-foundations This skill focuses on the *adversarial* genre — activist campaigns, short
The Securities and Exchange Commission opened a formal inquiry into 'product disclosures and trading in Guidant stock'.
paragraph/paragraph: Electronic warfare and cyber operations are critical to enabling seamless battlefield operation, including identification of threats in real-time, which requires technologies that allow warfighters t
As the trends shaping banking technology are taken to their logical conclusion, an obvious question arises: how will the role of the IT function evolve?
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audience The same thesis, written for four different audiences, produces four
quote/testimonial: Implementing Celonis AI Assistant for Credit Block Management has been a game changer for our order management operations, streamlining our processes and resulting in faster, more reliable outcomes. —
paragraph/paragraph: @brittanypetersonfit
THIS MEANS FOUNDERS ARE USING THE MOST EXPENSIVE CAPITAL (EQUITY) TO DO SOMETHING THAT SHOULD GENERATE MEASURABLE, PREDICTABLE GROWTH
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primary-demands The bullet-list section in the Answer block where you state — in
Employee Success
Grow Customer Relationships; Investment in Growth; Deliberate Capital Allocation
Wall Street: Retail stock market services will fundamentally go the same direction as retail banking.
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closing-ask The single most important slide in the deck — after the cover. The final
The slide asks for questions, indicating that it is a call to action for the audience.
The slide presents a clear call to action and a sense of urgency.
type: closing_ask, title/headline: Thank You
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three-reasons A single slide, early in the deck (typically slide 3 — immediately after the
list/numbered: 1. Broadridge delivered another strong quarter 2. Recurring revenue grew 19%, propelled by revenue from Closed sales, robust governance trends, and the continued successful integration of Itiviti 3. Growth
Plastic pollution, Drug discovery & delivery, Structural biology, Antibiotic resistance, Crop sustainability, Malaria vaccine
The slide presents several key accomplishments, which can be considered as three main reasons for the company's success.
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aida-model Attention, Interest, Desire, Action - classic persuasion sequence
quote: "We did [the CoreWeave deal] because we all got caught with the hit called Chat GPT and Open AI APIs... And that is a one-time thing and then now it's all catching up..."
list/bullet: CONTENT THAT DRIVES SEO: Creative curriculum, Cannabis heritage, Social content, User generated content
paragraph/paragraph: Effectiveness for Patients: Consistently meet or exceed customer requirements with robust quality systems to deliver products and services that are available when needed, price competitive, safe and
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audience-definition Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?
Commitment to our investment thesis (~2% yield)
New channel started in 2021 with content dubbed professionally to Spanish
quote/testimonial: We have a target for match rate which is at least 50% so when we send out our audience segment we want to make sure that the vendor here is actually able to match 50% of their audience.
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audience-persona Detailed fictional profile of typical audience member including goals, frustrations, and context
Heritage beauty houses have long built their success on prestige, craftsmanship, design, premium packaging and materials, and exclusivity.
Customers today aren't simply looking for financial protection. They want personalised solutions presented in the context of their day-to-day lives...
Base: Middle East respondents (771)
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audience-segmentation Grouping audience by attitude toward your message: Champions, Neutrals, Skeptics
Two named groups (Aspirational, Affluent) with distinct posture toward category.
While people tap AI for their jobs, many express concern about the pace of development.
The language of 'multiculturalism' and 'diversity' is ubiquitous... It means whiter, less brown, less black... striving toward whiteness as a 'habit' of
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before-after-bridge Narrative structure: Paint the before, show the after, explain the bridge
Accessibility barriers decreased by 13 percentage points from 2022 to 2024 (from 25 to 12 percent).
The slide mentions 'Hybrid approach to retail' and 'boost sales, rentals, and service activations', suggesting a before-after comparison.
paragraph/description: We believe caring about the environment matters to Gen Z. – Journeys 2.0 will thread sustainability into each of the 3 phases of the product lifecycle, making visible to customers the environmental
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big-idea-formula Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.
3+ billion rows of data, daily
The slide mentions a large economic impact.
The slide presents large numbers and metrics ($470B+, $161B, $299B) to convey a big idea about live shopping sales.
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confirmation-bias People look for evidence confirming their beliefs - acknowledge existing views first
We all have biases and use motivated reasoning to dismiss ideas that run counter to our internal values.
Slide acknowledges sceptics' counter-arguments to balance the prior x-risk slides.
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curiosity-gap People seek missing information - create open questions that demand resolution
Question + 'Your employees might think differently' opens an information gap.
Each macro-trend opens a need that the deck will close
Open question creates information gap demanding resolution
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empathy-gap People underestimate how emotions influence behavior - meet audience in current emotional state
Surfaces employee emotional state CEOs may underestimate
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empathy-map 4-quadrant canvas exploring what audience Says, Thinks, Does, and Feels
Proudly Supporting the Effort to Transform the Lives of Homeless Men, Women and Children
Active Resilience: Shapes workplaces and stakeholder experiences to build mental and physical resilience... Open Dialogue: Is consultative and listening by default
HR must enable the workforce experience across three employee experience dimensions - individual, team, and operating environment