Empathy Map pattern illustration

Learn pattern

Empathy Map

4-quadrant canvas exploring what audience Says, Thinks, Does, and Feels

Category
Block
Source
Dave Gray, XPLANE; Gamestorming (2010); IDEO Design Thinking
Open in Learn

overview

What you need to know

Definition What is it?

4-quadrant canvas exploring what audience Says, Thinks, Does, and Feels

5 fields pending DB enrichment

These columns either grow organically as the pipeline observes the canon entry in real slides, or need manual enrichment in the source-of-truth DB. Surfaced here for transparency.

  • when_to_use
  • why_it_works
  • signals
  • antipattern
  • body_doc_id