Slide · slide
Steering Law
steering-law Time to navigate through path depends on length and width
A navigable library for every canon family — arcs, beats, loops, tools, frameworks, slide types, functions, components, component subkinds and narrative concepts — with corpus coverage under the active filters.
Slide · slide
steering-law Time to navigate through path depends on length and width
Slide · slide
stroop-effect Interference when visual and textual info conflict - ensure consistency
Slide · slide
typography-hierarchy Using font size, weight, and style to create reading order
Bold lead-ins ('Everyone on the same page', 'Change in roles before...') flag five pillars.
Title-led contact card with body details
section divider with bold title on red field
Slide · slide
universal-design Design usable by all people without adaptation
callout: Once activated, Payhawk becomes the nerve system of a finance team cutting operational work by 50% to 70%.
Universal Design System
Slide · slide
visual-anchors Design elements that guide users' eyes through the content intentionally
image/screenshot: Screenshot of Buru.com interface
chart/bar-vertical: 10% Prestige Skincare, x2 Obagi Medical chart/bar-vertical: 5% Prestige Makeup, x4.4 Milk Makeup
image/screenshot: Chatlayer.ai platform interface
Slide · slide
visual-hierarchy Order of perception through Size > Color > Position > Weight > Space
Two banded rows with color blocks sized for emphasis.
Purple accent bar highlights the case callout.
Large '5' numeral anchors the framework table.
Slide · slide
visual-weight Elements' perceived heaviness based on size/color/complexity
Large layered architecture diagram dominates left half
Escalating bar heights convey worsening fuel headwind quarter by quarter.
$81B circle dwarfs the $14B reference
Slide · slide
von-restorff-effect Items that stand out are noticed and remembered - make key points visually distinct
$248 in oversized type at chart center
Highlighted 73% bar stands out from peers.
+45% callout
Slide · slide
weber-fechner-law Perceived change is proportional to initial stimulus - bigger changes needed to notice in larger contexts
Callout '5,000x faster' as huge magnitude leverages numeric contrast
300,000x figure designed to register magnitude shock.
Bubble sizes encode traffic volume change across years
Slide · slide
white-space-negative-space Using empty space to reduce cognitive load and create focus
Sparse layout: only three rows with generous margins.
Sparse cover layout with breathing room
Section break uses near-empty canvas.
Slide · slide
z-pattern Designing for diagonal reading pattern on sparse layouts
Slide · slide
authority-bias Expert opinions are weighted more heavily - cite credible sources
Quote attributed to Pierre Nanterme, Accenture CEO
Named officers and titles backstop the truth claim
Cites stakeholder authorities as warrant for the brief.
Slide · slide
availability-heuristic Recent/vivid information weighted more heavily - use recent examples
Slide · slide
bandwagon-effect People adopt beliefs proportionally to how many others hold them - show momentum
Mass of recognisable brand logos shows momentum
Six examples of incumbents shifting establishes momentum
Customer-win logo grid by quarter.
Slide · slide
bizarreness-effect Unusual material is remembered better than common material
Unusual phrasing 'suggestive innovation' makes the trend memorable.
Atypical hand-drawn grid letterforms make the cover memorable.
Pop-song pun in a B2B trends report stands out.
Slide · slide
closing-techniques Strong endings: Callback, challenge, vision, clear CTA, memorable line
Clear CTA with concrete next-step tactics for each pillar.
Callout: 'visit bain.com/PMDR or get in touch... PMDR.Global@bain.com'
Explicit conclusion heading + contact directory as soft CTA
Slide · slide
concrete-language Using specific sensory details instead of abstract terms
'$100bn in retail banking revenue up for grabs'
EUR 79bn market, 871Mt emissions reduction quantified.
Examples enumerated: 'gifts of money, goods, services, gratuities, favors, discounts, entertainment, hospitality...'
Slide · slide
credibility-transfer Borrowing authority from trusted sources or vivid details
2,200+ companies, 25+ countries scope establishes rigor.
About-this-study cites N=~4,700 + BCG/Tencent methodology.
Quotes a real exchange's measured AI outcome
Slide · slide
curse-of-knowledge-antidote Techniques to overcome expert blind spots: concrete examples, analogies, testing with novices
Simplifies a technical concept for non-experts.
Side-by-side definitions decode GenAI vs LLM jargon.
Slide · slide
elaboration Connecting new information to existing knowledge improves retention
The immediate reaction is to kill a new idea. Instead, nurture it. Evaluate ideas with rigorous debate.
This touch point is the last touch point. The airlines still have not been able to automate at all.
Accumulated knowledge from research supports problem understanding and enhances the consultant's ability to provide informed recommendations.
Slide · slide
emotional-appeal Connecting to audience feelings rather than just logic
Direct human portrait + emotive title evoke connection theme
The slide uses emotive language, such as 'empowering employees' and 'building trust', to engage the audience.
Soft-focus human photo paired with purpose-led prose
Slide · slide
endowment-effect People value things more once they own them - use 'your' language for solutions
Says 'Your' guide / 'your' service blueprint to engender ownership.
Slide · slide
generation-effect Information is better remembered if generated rather than read
Slide · slide
halo-effect Positive impression in one area influences opinions in others
CEO Dovigi has a relationship with Campus Auto Collison, which by public photographs services GFL's fleet refurbishment
Quantified results halo bolsters case for the model
Harvard/HBR association lifts perception of all other claims.