Canon entries 720
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storymaking moves

Tools

Document, loop, beat, and slide-level techniques the matcher can attach to evidence.

307 entries 24 on this page
T Steering Law illustration

Slide · slide

Steering Law

steering-law
0 mixed-layer hits

Time to navigate through path depends on length and width

0 docs 0 slides/ranges n/a confidence
Designer
T Stroop Effect illustration

Slide · slide

Stroop Effect

stroop-effect
0 mixed-layer hits

Interference when visual and textual info conflict - ensure consistency

0 docs 0 slides/ranges n/a confidence
Designer
T Typography Hierarchy illustration

Slide · slide

Typography Hierarchy

typography-hierarchy
164 mixed-layer hits

Using font size, weight, and style to create reading order

90 docs 164 slides/ranges 68% confidence
Designer
Observed evidence

Bold lead-ins ('Everyone on the same page', 'Change in roles before...') flag five pillars.

Title-led contact card with body details

section divider with bold title on red field

T Universal Design illustration

Slide · slide

Universal Design

universal-design
2 mixed-layer hits

Design usable by all people without adaptation

2 docs 2 slides/ranges 65% confidence
Designer
Observed evidence

callout: Once activated, Payhawk becomes the nerve system of a finance team cutting operational work by 50% to 70%.

Universal Design System

T Visual Anchors illustration

Slide · slide

Visual Anchors

visual-anchors
400 mixed-layer hits

Design elements that guide users' eyes through the content intentionally

340 docs 400 slides/ranges 7% confidence
Designer
Observed evidence

image/screenshot: Screenshot of Buru.com interface

chart/bar-vertical: 10% Prestige Skincare, x2 Obagi Medical chart/bar-vertical: 5% Prestige Makeup, x4.4 Milk Makeup

image/screenshot: Chatlayer.ai platform interface

T Visual Hierarchy illustration

Slide · slide

Visual Hierarchy

visual-hierarchy
1,975 mixed-layer hits

Order of perception through Size > Color > Position > Weight > Space

547 docs 1,975 slides/ranges 71% confidence
Designer
Observed evidence

Two banded rows with color blocks sized for emphasis.

Purple accent bar highlights the case callout.

Large '5' numeral anchors the framework table.

T Visual Weight illustration

Slide · slide

Visual Weight

visual-weight
4 mixed-layer hits

Elements' perceived heaviness based on size/color/complexity

4 docs 4 slides/ranges 53% confidence
Designer
Observed evidence

Large layered architecture diagram dominates left half

Escalating bar heights convey worsening fuel headwind quarter by quarter.

$81B circle dwarfs the $14B reference

T Von Restorff Effect illustration

Slide · slide

Von Restorff Effect

von-restorff-effect
1,258 mixed-layer hits

Items that stand out are noticed and remembered - make key points visually distinct

430 docs 1,258 slides/ranges 76% confidence
Designer
Observed evidence

$248 in oversized type at chart center

Highlighted 73% bar stands out from peers.

+45% callout

T Weber-Fechner Law illustration

Slide · slide

Weber-Fechner Law

weber-fechner-law
5 mixed-layer hits

Perceived change is proportional to initial stimulus - bigger changes needed to notice in larger contexts

5 docs 5 slides/ranges 61% confidence
Designer
Observed evidence

Callout '5,000x faster' as huge magnitude leverages numeric contrast

300,000x figure designed to register magnitude shock.

Bubble sizes encode traffic volume change across years

T White Space (Negative Space) illustration

Slide · slide

White Space (Negative Space)

white-space-negative-space
95 mixed-layer hits

Using empty space to reduce cognitive load and create focus

66 docs 95 slides/ranges 73% confidence
Designer
Observed evidence

Sparse layout: only three rows with generous margins.

Sparse cover layout with breathing room

Section break uses near-empty canvas.

T Z-Pattern illustration

Slide · slide

Z-Pattern

z-pattern
0 mixed-layer hits

Designing for diagonal reading pattern on sparse layouts

0 docs 0 slides/ranges n/a confidence
Designer
T Authority Bias illustration

Slide · slide

Authority Bias

authority-bias
793 mixed-layer hits

Expert opinions are weighted more heavily - cite credible sources

358 docs 791 slides/ranges 68% confidence
ArchitectStoryteller
Observed evidence

Quote attributed to Pierre Nanterme, Accenture CEO

Named officers and titles backstop the truth claim

Cites stakeholder authorities as warrant for the brief.

T Availability Heuristic illustration

Slide · slide

Availability Heuristic

availability-heuristic
0 mixed-layer hits

Recent/vivid information weighted more heavily - use recent examples

0 docs 0 slides/ranges n/a confidence
ArchitectStoryteller
T Bandwagon Effect illustration

Slide · slide

Bandwagon Effect

bandwagon-effect
80 mixed-layer hits

People adopt beliefs proportionally to how many others hold them - show momentum

68 docs 80 slides/ranges 68% confidence
Storyteller
Observed evidence

Mass of recognisable brand logos shows momentum

Six examples of incumbents shifting establishes momentum

Customer-win logo grid by quarter.

T Bizarreness Effect illustration

Slide · slide

Bizarreness Effect

bizarreness-effect
4 mixed-layer hits

Unusual material is remembered better than common material

1 docs 4 slides/ranges 63% confidence
Storyteller
Observed evidence

Unusual phrasing 'suggestive innovation' makes the trend memorable.

Atypical hand-drawn grid letterforms make the cover memorable.

Pop-song pun in a B2B trends report stands out.

T Closing Techniques illustration

Slide · slide

Closing Techniques

closing-techniques
506 mixed-layer hits

Strong endings: Callback, challenge, vision, clear CTA, memorable line

384 docs 505 slides/ranges 71% confidence
Storyteller
Observed evidence

Clear CTA with concrete next-step tactics for each pillar.

Callout: 'visit bain.com/PMDR or get in touch... PMDR.Global@bain.com'

Explicit conclusion heading + contact directory as soft CTA

T Concrete Language illustration

Slide · slide

Concrete Language

concrete-language
2,436 mixed-layer hits

Using specific sensory details instead of abstract terms

404 docs 2,436 slides/ranges 76% confidence
Storyteller
Observed evidence

'$100bn in retail banking revenue up for grabs'

EUR 79bn market, 871Mt emissions reduction quantified.

Examples enumerated: 'gifts of money, goods, services, gratuities, favors, discounts, entertainment, hospitality...'

T Credibility Transfer illustration

Slide · slide

Credibility Transfer

credibility-transfer
1,201 mixed-layer hits

Borrowing authority from trusted sources or vivid details

559 docs 1,200 slides/ranges 62% confidence
Storyteller
Observed evidence

2,200+ companies, 25+ countries scope establishes rigor.

About-this-study cites N=~4,700 + BCG/Tencent methodology.

Quotes a real exchange's measured AI outcome

T Curse of Knowledge Antidote illustration

Slide · slide

Curse of Knowledge Antidote

curse-of-knowledge-antidote
2 mixed-layer hits

Techniques to overcome expert blind spots: concrete examples, analogies, testing with novices

2 docs 2 slides/ranges 72% confidence
Storyteller
Observed evidence

Simplifies a technical concept for non-experts.

Side-by-side definitions decode GenAI vs LLM jargon.

T Elaboration illustration

Slide · slide

Elaboration

elaboration
3 mixed-layer hits

Connecting new information to existing knowledge improves retention

3 docs 3 slides/ranges 60% confidence
Storyteller
Observed evidence

The immediate reaction is to kill a new idea. Instead, nurture it. Evaluate ideas with rigorous debate.

This touch point is the last touch point. The airlines still have not been able to automate at all.

Accumulated knowledge from research supports problem understanding and enhances the consultant's ability to provide informed recommendations.

T Emotional Appeal illustration

Slide · slide

Emotional Appeal

emotional-appeal
930 mixed-layer hits

Connecting to audience feelings rather than just logic

557 docs 925 slides/ranges 42% confidence
Storyteller
Observed evidence

Direct human portrait + emotive title evoke connection theme

The slide uses emotive language, such as 'empowering employees' and 'building trust', to engage the audience.

Soft-focus human photo paired with purpose-led prose

T Endowment Effect illustration

Slide · slide

Endowment Effect

endowment-effect
1 mixed-layer hits

People value things more once they own them - use 'your' language for solutions

1 docs 1 slides/ranges 60% confidence
Storyteller
Observed evidence

Says 'Your' guide / 'your' service blueprint to engender ownership.

T Generation Effect illustration

Slide · slide

Generation Effect

generation-effect
0 mixed-layer hits

Information is better remembered if generated rather than read

0 docs 0 slides/ranges n/a confidence
Storyteller
T Halo Effect illustration

Slide · slide

Halo Effect

halo-effect
24 mixed-layer hits

Positive impression in one area influences opinions in others

20 docs 24 slides/ranges 57% confidence
Storyteller
Observed evidence

CEO Dovigi has a relationship with Campus Auto Collison, which by public photographs services GFL's fleet refurbishment

Quantified results halo bolsters case for the model

Harvard/HBR association lifts perception of all other claims.