Imperial Brands · conference-presentation
Imperial Brands | Investor Presentation Deck | 165 slides
124 pages · 5 arc beats · 2 loops
Imperial Brands | Investor Presentation Deck | 165 slides
Imperial Brands · 2018-09 arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
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Deck intelligence map
5 coverage by narrative range · generated from this deck JSON
Narrative range 122 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Attention 3 slides 100% 3/3 slides 100% 3/3 slides · 11 hits — 0/3 slides
33.3% 1/3 slides 66.7% 2/3 slides 100% 3/3 slides 100% 3/3 slides Need 10 slides 100% 10/10 slides 100% 10/10 slides · 43 hits — 0/10 slides
60% 6/10 slides 40% 4/10 slides 100% 10/10 slides 80% 8/10 slides Satisfaction 48 slides 100% 48/48 slides 100% 48/48 slides · 195 hits — 0/48 slides
54.2% 26/48 slides 27.1% 13/48 slides 100% 48/48 slides 12.5% 6/48 slides Visualization 27 slides 100% 27/27 slides 100% 27/27 slides · 104 hits — 0/27 slides
40.7% 11/27 slides 25.9% 7/27 slides 100% 27/27 slides — 0/27 slides
Action 34 slides 100% 34/34 slides 100% 34/34 slides · 172 hits — 0/34 slides
85.3% 29/34 slides · 32 hits 44.1% 15/34 slides 100% 34/34 slides — 0/34 slides
Slide inventory
124 every slide · same image gating as the playbook
03
This is a corporate mission/vision slide, likely from a tobacco or nicotine alternative company presentation.establish_context
04
The slide uses a funnel-like flow diagram to connect business activities to financial outcomes.present_solution
05
The timeline uses alternating top and bottom boxes to display events.present_framework
06
The diagram is a triangular arrangement of competencies, likely representing a strategic framework.present_solution
08
The slide uses a semi-circular gradient to represent the 'Level of Toxicants' from high (left) to low (right).present_framework
09
The framework is a triangular arrangement of four smaller triangles, forming a larger triangle.present_framework
10
The slide uses a triangular layout to organize four strategic pillars.present_framework
11
Uses a triangular motif consistent with the 'building blu' branding.size_opportunity
13
Uses a visual metaphor of a large red figure (smokers) vs a small blue figure (vapers) to emphasize the gap.size_opportunity
Open slide detailBeat · Need
14
The slide uses a stacked bar chart to show smoker segmentation and a horizontal bar chart to show drivers.analyze_data
Open slide detailBeat · Need
15
The slide uses a stacked bar chart to segment the smoker population and a horizontal bar chart to detail specific pain points for the 'rejecter' segment.diagnose_problem
16
The slide uses a list-based visual to categorize drivers into global (category dynamics) and market-specific (affordability, acceptance, regulation).present_framework
17
The slide uses a custom classification framework to categorize global markets for strategic planning.present_framework
18
The slide uses a bar chart to show current vs projected vaping incidence, with CAGR values listed below.analyze_data
21
The slide uses a comparative table structure to highlight market differences.size_opportunity
22
The slide uses a bar chart comparison to highlight the cost savings of switching from traditional cigarettes to electronic vapor products.compare_peers
Open slide detailBeat · Satisfaction
23
EVP = Electronic Vaping Product; FMC = Factory Made Cigarettes. The chart uses a grouped bar format for each country.analyze_data
Open slide detailBeat · Satisfaction
24
The slide uses a triangular layout to organize four strategic pillars, with 'Compelling Proposition' highlighted in a darker blue.present_framework
Open slide detailBeat · Satisfaction
25
The slide uses a pyramid-like structure of inverted triangles to represent the pillars.present_framework
Open slide detailBeat · Satisfaction
31
The slide uses a central bar chart to segment the smoker population (25% vapers, 35% trier rejecters, 40% non-triers) and connects them to specific drivers and diagnose_problem
Open slide detailBeat · Satisfaction
32
The diagram uses a central triangle pointing to two circular nodes, suggesting a core value proposition.present_framework
Open slide detailBeat · Satisfaction
33
The slide uses a central 'Satisfaction' triangle as a focal point for the surrounding product attributes.present_framework
Open slide detailBeat · Satisfaction
34
The slide uses a central graphic to bridge the product packaging with its value proposition.present_solution
Open slide detailBeat · Satisfaction
35
The slide demonstrates that intense formulations result in faster and higher nicotine absorption compared to freebase equivalents.analyze_data
Open slide detailBeat · Satisfaction
36
The chart uses a split bar format to compare myblu (blue) against a competitor (grey).compare_peers
Open slide detailBeat · Satisfaction
37
The slide uses a simple bar chart to demonstrate product superiority in a consumer test.compare_peers
Open slide detailBeat · Satisfaction
38
The chart uses a trend line to emphasize the growth trajectory.analyze_data
Open slide detailBeat · Satisfaction
39
The slide uses a central product image with arrows pointing to categories of features.present_solution
Open slide detailBeat · Satisfaction
42
Uses a triangular visual motif consistent with the 'blu' brand identity.present_solution
Open slide detailBeat · Satisfaction
43
The diagram uses a hub-and-spoke style layout centered on R&D.present_framework
Open slide detailBeat · Satisfaction
44
The slide uses a series of icons to represent five distinct strategic pillars for partnership success.present_framework
Open slide detailBeat · Satisfaction
45
The slide uses a series of four inverted triangles as containers for imagery representing each benefit platform.present_framework
Open slide detailBeat · Satisfaction
46
The slide uses a vertical column layout to segment problem areas.frame_problem
Open slide detailBeat · Satisfaction
51
The slide highlights the physical dimensions (18mm, 107mm, 9mm) of the product.other
Open slide detailBeat · Satisfaction
52
The slide shows a smartphone screen displaying a registration/login interface for the blu brand.present_solution
Open slide detailBeat · Satisfaction
53
The slide features a high-fidelity mockup of a smartphone app displaying battery, device status, and a weekly puff count chart.present_solution
Open slide detailBeat · Satisfaction
54
The slide uses a smartphone screenshot to demonstrate a 'just-in-time' notification feature.present_solution
Open slide detailBeat · Satisfaction
56
The slide uses a visual of a smartphone interface to illustrate the user experience of the proposed solution.present_solution
Open slide detailBeat · Satisfaction
60
The slide uses a triangular graphic element to frame the product image.establish_context
Open slide detailBeat · Satisfaction
61
The slide uses a visual metaphor of particle size (0.5um vs 30um) to explain the technological difference.present_solution
Open slide detailBeat · Satisfaction
63
The slide uses a comparison table structure to contrast 'blu' brand developments with other product categories (pouches, heated tobacco).present_solution
Open slide detailBeat · Satisfaction
74
The slide contains four product pack images, each with identical Japanese health warning text regarding smoking risks.other
Open slide detailBeat · Visualization
76
Slide 83 of a presentation. Includes brand logos, product imagery, and a revenue growth chart.analyze_data
Open slide detailBeat · Visualization
77
The slide uses product imagery to demonstrate innovation in packaging and product design.other
Open slide detailBeat · Visualization
79
The slide uses a comparison table structure to contrast 'blu' brand developments with other tobacco-free/heated tobacco products.summarize
Open slide detailBeat · Visualization
81
The diagram uses a color gradient from dark blue (high risk/toxicants) to light blue (low risk/toxicants).present_framework
Open slide detailBeat · Visualization
82
The diagram uses a hub-and-spoke style layout with five distinct categories surrounding a central 'Assessment Framework' core.present_framework
Open slide detailBeat · Visualization
83
The slide uses 3D chromatography-style plots to visually demonstrate the reduction in chemical complexity and quantity.present_solution
Open slide detailBeat · Visualization
84
The chart uses a waterfall-style downward arrow to visualize the reduction from the 100% baseline of conventional cigarettes.analyze_data
Open slide detailBeat · Visualization
85
The chart uses a bar-horizontal format to contrast the biological impact of two products.compare_peers
Open slide detailBeat · Visualization
86
Uses histopathology images and a bar chart to demonstrate safety profile.present_framework
Open slide detailBeat · Visualization
87
The chart uses a mirrored bar chart structure to compare two groups across 9 categories of biomarkers.analyze_data
Open slide detailBeat · Visualization
88
The slide uses a series of icons to represent health outcomes and provides three specific academic paper headers as evidence.summarize
Open slide detailBeat · Visualization
89
The slide uses a combination of bulleted claims and a line chart to support the thesis.present_framework
Open slide detailBeat · Visualization
90
The slide uses a hub-and-spoke visual structure to categorize surveillance tasks.present_framework
Open slide detailBeat · Visualization
91
The slide uses a circular diagram with five segments, each corresponding to a list item on the right, all marked with green checkmarks.present_framework
Open slide detailBeat · Action
93
The slide uses logos of reputable health organizations to build credibility for the product category.cite_precedent
Open slide detailBeat · Action
95
The slide uses a 'prohibition' visual metaphor (red circles with slashes) for the first two categories and media citations for the latter two.frame_problem
Open slide detailBeat · Action
96
The slide uses a 'building blu' logo, suggesting this is a corporate presentation from a company named 'blu'.summarize
Open slide detailBeat · Action
97
The slide uses a numbered list format to outline 10 specific strategic focus areas.summarize
Open slide detailBeat · Action
98
The framework is a triangular composition with four distinct segments.present_framework
Open slide detailBeat · Action
99
The slide uses a series of inverted triangles to represent the strategy components.summarize
Open slide detailBeat · Action
101
The chart uses country flags as bubbles, with bubble size representing the current number of vapers.size_opportunity
Open slide detailBeat · Action
102
The funnel is represented as a series of stacked triangles.present_framework
Open slide detailBeat · Action
103
The slide uses a funnel-like visual representation of the customer journey.present_framework
Open slide detailBeat · Action
104
The slide uses a pyramid/triangle motif to represent the 'Believe' stage of a customer journey.compare_peers
Open slide detailBeat · Action
105
The slide uses brand logos as y-axis labels for two grouped bar charts.analyze_data
Open slide detailBeat · Action
106
Includes a word cloud of search terms and specific ranking metrics.analyze_data
Open slide detailBeat · Action
108
The slide uses a consistent inverted triangle motif for branding and iconography.analyze_data
Open slide detailBeat · Action
109
The slide uses a circular flow diagram to represent customer loyalty and repurchase behavior.present_framework
Open slide detailBeat · Action
110
The slide uses the brand's inverted triangle logo as a visual motif for data points.present_solution
Open slide detailBeat · Action
111
The slide uses a pyramid-like structure for the 'Belong' concept, though it is presented as a list of initiatives.present_framework
Open slide detailBeat · Action
112
The chart highlights a clear inflection point in Feb 2018 corresponding to the myblu activation.analyze_data
Open slide detailBeat · Action
113
The slide uses a funnel-like visual representation for the 4Bs (Believe, Buy, Buy Again, Belong).present_framework
Open slide detailBeat · Action
116
The slide uses a bar chart to compare consumer segments and arrows to indicate trends.analyze_data
Open slide detailBeat · Action
118
The diagram tracks the flow of consumers from a 100% starting point (Smokers Purchase Channel) through their first purchase channel to their latest purchase chaanalyze_data
Open slide detailBeat · Action
119
The slide uses inverted triangle frames to display imagery for each channel.present_framework
Open slide detailBeat · Action
120
The slide uses a triangular motif to frame images of the three channels.present_framework
Open slide detailBeat · Action
121
The slide features a central globe graphic surrounded by icons representing various ESG themes.front_matter
Open slide detailBeat · Action