Imperial Brands | Investor Presentation Deck

Slide schematic 3/3

framework 1/1 image 1/1 title 1/1

Components 3

instance photo headline

Tools 1

BELIEVE: Building awareness, consideration and trust BUY: Stimulating trial and purchase BUY AGAIN: Creating repeat purchase BELONG: Fostering loyalty through community and belonging

Metrics 0

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No metrics

No metric insight is anchored to this slide.

Frameworks 1

customer-journey-map 95%

The slide outlines a sequential process for customer adoption (Believe, Buy, Buy Again, Belong).

Find anything

The slide uses a funnel-like visual representation of the customer journey.