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        "tool": {
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          "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines",
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        "evidence": "chart/bar-horizontal: Drivers: Harm reduction (76%), Less expensive (71%), Socially acceptable (67%), Relaxing (67%)",
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        "extraction": {
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        "tool": {
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          "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines",
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        "matchId": "ce432434-719d-449f-a537-f484fca27015",
        "evidence": "chart/bar-horizontal: Barriers: Satisfaction (43%), Flavour (31%), Device confusion (22%), Public perception (24%), Vaping pricing (22%)",
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          "canonId": "019dd9e1-4dca-76bc-8135-401836a1c4c0",
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          "description": "Workflow, steps, sequential diagram.",
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        "matchId": "48abc4a8-875a-411c-8db0-81897999bf94",
        "evidence": "diagram/process: List of drivers: Harm reduction, Tobacco pricing, Social acceptance, Enjoyment, Satisfaction, Flavour, Device confusion, Public perception, Vaping pricing",
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          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
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        "evidence": "table/data: Mainstream: 9 markets, 91m smokers, 21m vapers. Nascent: 22 markets, 45m smokers, 4m vapers. Less Developed: 54 markets, 642m smokers, 10m vapers. Not Permitted: 22 markets, 118m smokers, 1m vapers.",
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          "name": "Chart Selection Guide",
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        "tool": {
          "name": "Big Idea Formula",
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          "categoryName": "Block",
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        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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          "description": "A transitional slide marking the start of a new section.",
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          "description": "Tabular layouts of structured data.",
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      {
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          "canonId": "019dd9e1-484b-7399-a4fc-d14644b99f93",
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          "description": "Two or more states/subjects placed side by side to expose a gap.",
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        "evidence": "chart/bar-grouped: Comparison of EVP vs FMC prices across 5 countries",
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      {
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          "description": "Two or more states/subjects placed side by side to expose a gap.",
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        "evidence": "chart/bar-grouped: Grouped bar chart comparing EVP and FMC revenue across 5 countries",
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        "cardinality": "common",
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      {
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          "name": "Pyramid Principle",
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          "bestFor": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.",
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          "description": "Lead with the answer; group three to five MECE supports beneath it; recurse one level down. Top-down hierarchical structure for any document with a single recommendation.",
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        "agent": "Architect",
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        "agents": [
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        "matchId": "c6d06e59-19f3-49b8-9bf1-9f32bd914811",
        "evidence": "diagram/pyramid: Significant Additive Opportunity, Delivering Returns, Compelling Proposition, Winning Execution",
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        "priority": "Core",
        "whenToUse": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.",
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        "pageNumber": 24,
        "whyItWorks": "Solves the two failure modes of expert communication at once: (1) the long climb where readers wait pages for the answer, and (2) logical mush from non-MECE groupings. Progressive disclosure lets a reader stop at any depth and get the right information.",
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        "narrativePurpose": "Transfer conviction with minimum reader effort by mirroring how decision-makers consume information: answer first, scaffolding behind."
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        "tool": {
          "name": "Slide recipe: Cover",
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          "description": "The first ten seconds. Build it deliberately.",
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        "matchId": "e1f5b120-8b89-4726-8208-5e73d6ac14c8",
        "evidence": "title/headline: blu – Creating a Unique Brand",
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          "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
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          "description": "A transitional slide marking the start of a new section.",
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          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
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          "description": "Choosing the right chart type for your data and message",
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        "evidence": "chart/bar-grouped: US Market Awareness, chart/bar-grouped: UK Market Awareness",
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        "confidence": 0.7,
        "extraction": {
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          "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
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          "description": "A transitional slide marking the start of a new section.",
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        "matchId": "f5940795-68cb-4eb9-b063-a9470c8ea5c0",
        "evidence": "title/headline: Portfolio to Deliver Smoker Satisfaction",
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        "confidence": 0.8,
        "extraction": {
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        "cardinality": "common",
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          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
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          "description": "Bulleted, numbered, or checklist enumerations.",
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        "evidence": "The slide contains a list/bullet points with key messages.",
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        "confidence": 0.9,
        "extraction": {
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        "cardinality": "common",
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      {
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          "name": "Aesthetic-Usability Effect",
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          "bestFor": null,
          "canonId": "019dd956-c150-75ee-9212-183da76c56da",
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          "bodyDocId": null,
          "description": "Attractive designs are perceived as easier to use and more trustworthy",
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          "categoryName": "Slide",
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        "agent": "Designer",
        "layer": "slide",
        "agents": [
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          "description": "Attractive designs are perceived as easier to use and more trustworthy",
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        "evidence": "Comparison of toxicity levels between conventional cigarettes and EVP across three tests.",
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