Imperial Brands | Investor Presentation Deck

Slide schematic 5/5

diagram 1/1 paragraph 2/2 title 2/2

Components 5

process paragraph paragraph headline subtitle

Tools 1

diagram/process: List of drivers: Harm reduction, Tobacco pricing, Social acceptance, Enjoyment, Satisfaction, Flavour, Device confusion, Public perception, Vaping pricing

Metrics 0

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No metrics

No metric insight is anchored to this slide.

Frameworks 1

audience-segmentation 80%

Categorizing drivers into global vs market-specific segments

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The slide uses a list-based visual to categorize drivers into global (category dynamics) and market-specific (affordability, acceptance, regulation).