Imperial Brands | Investor Presentation Deck

Slide schematic 5/5

image 1/1 paragraph 1/1 source-note 1/1 table 1/1 title 1/1

Components 5

icon-grid paragraph source-note data headline

Tools 1

table/data: Mainstream: 9 markets, 91m smokers, 21m vapers. Nascent: 22 markets, 45m smokers, 4m vapers. Less Developed: 54 markets, 642m smokers, 10m vapers. Not Permitted: 22 markets, 118m smokers, 1m vapers.

Metrics 0

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No metrics

No metric insight is anchored to this slide.

Frameworks 1

market-segmentation-pyramid 85%

Categorization of markets into four distinct archetypes based on maturity and regulatory status.

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The slide uses a custom classification framework to categorize global markets for strategic planning.