Salesforce · consulting-deck
2018 Investor Day from SEC
73 pages · 5 arc beats · 12 loops
2018 Investor Day from SEC
Salesforce arc beats above · slides in the middle · loops below · scroll → 12 LOOPS
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Deck intelligence map
5 coverage by narrative range · generated from this deck JSON
Narrative range 66 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 4 slides 100% 4/4 slides 100% 4/4 slides · 24 hits — 0/4 slides
75% 3/4 slides · 14 hits — 0/4 slides
100% 4/4 slides · 8 hits 75% 3/4 slides Problem & Complication 4 slides 100% 4/4 slides 100% 4/4 slides · 23 hits — 0/4 slides
75% 3/4 slides · 12 hits — 0/4 slides
100% 4/4 slides · 8 hits 75% 3/4 slides Solution & Approach 6 slides 100% 6/6 slides 100% 6/6 slides · 28 hits — 0/6 slides
83.3% 5/6 slides · 20 hits 66.7% 4/6 slides · 6 hits 100% 6/6 slides · 12 hits 83.3% 5/6 slides Evidence & Proof 20 slides 100% 20/20 slides 100% 20/20 slides · 150 hits — 0/20 slides
100% 20/20 slides · 57 hits 30% 6/20 slides · 7 hits 100% 20/20 slides · 40 hits 100% 20/20 slides Impact & Next Steps 32 slides 100% 32/32 slides 100% 32/32 slides · 200 hits — 0/32 slides
96.9% 31/32 slides · 88 hits 28.1% 9/32 slides · 14 hits 100% 32/32 slides · 64 hits 93.8% 30/32 slides Slide inventory
73 every slide · same image gating as the playbook
01
Features Salesforce branding elements (Trailblazer hoodies, mascot characters) and two presenters.front_matter
04
Salesforce brand mascot (Codey the Bear) and Astro character in a mountain setting.front_matter
Open slide detailBeat · Situation & Context
05
Includes Salesforce branding and mascot imagery.quantify_impact
06
Includes a disclaimer at the bottom regarding non-GAAP financial measures.quantify_impact
07
The slide uses a mountain-themed background consistent with Salesforce branding. It highlights the transition between accounting standards (ASC 605 vs ASC 606).summarize
08
Salesforce branding (Astro and Codey characters).transition
Open slide detailBeat · Problem & Complication
09
The slide uses a quote to justify the market shift towards CRM.size_opportunity
10
The slide uses a grouped bar chart structure to show market evolution over time.size_opportunity
11
The chart is a bubble chart mapping 'Time to Mainstream' vs 'Organizational Impact' with numbered predictions.establish_context
12
This is a thematic section divider slide using Salesforce's 'Trailblazer' brand imagery.transition
Open slide detailBeat · Solution & Approach
13
Features Salesforce's mascot, Astro, holding a wooden shield with the core values listed.summarize
14
The diagram uses a hub-and-spoke model with the customer at the center, surrounded by various business functions (Sales, Service, Marketing, etc.).establish_context
15
Uses a mountain metaphor to represent growth and innovation over time.illustrate_case
16
The slide uses a dot-matrix visualization to show presence/absence of product offerings by company.compare_peers
17
The slide uses a grid of icons to represent the breadth of the Salesforce platform, organized by business function (Sales, Service, Marketing, etc.) and industrpresent_framework
18
Includes source footnotes at the bottom.analyze_data
19
The chart uses a stacked bar approach to show market size and growth rates across seven distinct business segments.size_opportunity
20
The slide uses a combination of horizontal bar charts for revenue and donut charts for revenue mix percentage.analyze_data
21
The slide uses a mirrored bar chart layout to contrast core products with their respective add-ons.analyze_data
22
The slide uses a landscape background with Salesforce branding. The data points are presented as donut charts and a big number metric.quantify_impact
23
The slide uses a hub-and-spoke metaphor with a hot air balloon visual.present_solution
24
The slide uses a series of donut charts to illustrate the 'land and expand' strategy, showing that the majority of revenue growth comes from the existing instalquantify_impact
25
The chart tracks market share trends for Salesforce, Oracle, SAP, Microsoft, and Adobe.compare_peers
26
The chart uses a mountain-themed background consistent with Salesforce branding.quantify_impact
27
The slide uses a side-by-side bar chart comparison to show growth in customer revenue concentration.quantify_impact
28
Includes a summary metric of 3x growth and 30% annual CAGR.quantify_impact
29
Includes a donut chart for revenue split and a table for growth metrics overlaid on a world map background.establish_context
30
The slide uses a circular layout for the 1-1-1 model and surrounds it with various accolades.summarize
31
Includes a #1 Fortune's 100 Best Companies to Work For badge.quantify_impact
32
The slide uses a 'picture frame' aesthetic to emphasize the human element of the brand ecosystem.illustrate_case
33
Includes a testimonial quote and a list of Salesforce products used.illustrate_case
34
The slide uses shield-shaped callouts to emphasize key growth metrics for partners and ISVs.illustrate_case
35
Features a central circular portrait of a person (likely a Salesforce employee or representative) surrounded by partner logos.illustrate_case
36
The slide uses a hub-and-spoke style arrangement around a central figure. The 'M' logo at the bottom refers to MuleSoft.present_framework
37
The chart uses a line graph to show revenue growth over time since company founding, with Salesforce as the top-performing line.illustrate_case
39
Salesforce branding (Astro and Codey characters).transition
Open slide detailBeat · Impact & Next Steps
40
Includes Salesforce branding elements (mascots).summarize
41
The slide uses a waterfall-style comparison to show the shift from Deferred Revenue (605) to Unearned Revenue (606) and its impact on revenue recognition acrosspresent_solution
42
The chart shows quarterly comparisons with specific dollar adjustments noted above the bars for Q118-Q418.analyze_data
43
The chart uses a sequential growth metric to illustrate the trend in revenue recognition patterns over time.analyze_data
44
The chart uses a sequential growth metric to illustrate the impact of seasonal invoicing and linear amortization on revenue metrics.analyze_data
45
The chart uses a waterfall-like bar structure to show sequential growth percentages over time.analyze_data
46
The chart tracks the Q4 sequential change in revenue metrics over time, with the final bar (Q4'18) distinguished by a darker color.analyze_data
47
The slide illustrates the transition from ASC 605 to ASC 606 accounting standards and breaks down RPO into current and noncurrent components.analyze_data
48
The slide uses a specific deal example to explain accounting metrics for SaaS revenue recognition.illustrate_case
49
The slide highlights the impact of early renewal terms on financial metrics.analyze_data
50
The slide compares two scenarios side-by-side to illustrate the stability of cRPO.analyze_data
51
The slide uses a table to demonstrate how cRPO remains stable despite fluctuations in UR and RPO caused by an early renewal event.analyze_data
52
The slide uses a table to illustrate financial metrics and includes a callout box for 'Early Renewal Terms'.analyze_data
53
The slide uses a table to demonstrate the impact of contract renewals on financial metrics, highlighting the stability of cRPO.analyze_data
54
The slide uses a table to demonstrate the impact of early renewal terms on financial metrics, highlighting the stability of cRPO.analyze_data
55
The slide uses a waterfall chart to illustrate the SaaS revenue formula: Beginning Revenue - Attrition + New Business = Ending Revenue.present_framework
56
The slide uses a combination of a bar chart and a data table to explain the accounting concept of contract assets.present_solution
57
The slide uses a combination of a bar chart for invoicing and a table for financial metrics to explain the accounting treatment of a contract asset.analyze_data
58
Salesforce branding present. Slide 59.summarize
59
Includes Salesforce branding and mascot illustrations.quantify_impact
60
The chart uses color coding to distinguish between Q1 (grey), Q2 (yellow), Q3 (green), and Q4 (blue) quarters.analyze_data
61
This is a standard Salesforce 'Trailblazer' themed section divider slide.transition
Open slide detailBeat · Impact & Next Steps
62
The slide uses a 'back to school' theme with a chalkboard background. The cube represents a 3D segmentation framework (What, Where, Who).present_framework
63
The slide uses a waterfall chart to show the progression of ARR and a table to show the resulting financial metrics.quantify_impact
64
The slide uses a waterfall-style visualization to show ARR growth and a table below to show the resulting financial metrics.quantify_impact
65
The slide demonstrates that without changes to cost structure, growth alone does not improve operating margins.analyze_data
66
Includes a footnote regarding revenue figures and a Salesforce logo.quantify_impact
67
The chart uses a stacked area overlay on a bar chart to illustrate the components of financial performance (Core Profit, Model leverage, Operating leverage).quantify_impact
68
The slide uses a formula callout to explain the relationship between sales capacity and new business.quantify_impact
69
Includes revenue in billions and margin changes in basis points (bps).analyze_data
70
Includes Salesforce branding and mascot imagery.quantify_impact
73
Includes historical data from FY08 to FY18, split by ASC 606 and ASC 605 accounting standards.analyze_data