2018 Investor Day from SEC · page 13 of 73
Features Salesforce's mascot, Astro, holding a wooden shield with the core values listed.
Consulting deck · key_messages · summarize · balanced density
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Vertical Logic loop · 60%
Values → customer-centricity → technology answers a Why → How → What chain.
Action Titles slide · 80%Action title 'Our Values Drive Our Competitive Advantage' is the insight, not topic.
Core Message Extraction slide · 65%Four named values isolate the 'why'.
List presentation slide · 70%list/bullet: TRUST: Communicate openly and deliver the highest level of service. CUSTOMER SUCCESS: Focus on customer success to drive mutual growth. INNOVATION: Deliver new technology that empowers Trailblazers to innova
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