Benedict Evans · consulting-deck
2013 Benedict Evans 2013 Mobile is Eating the World
74 pages · 3 arc beats · 8 loops
2013 Benedict Evans 2013 Mobile is Eating the World
Benedict Evans arc beats above · slides in the middle · loops below · scroll → 8 LOOPS
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Deck intelligence map
3 coverage by narrative range · generated from this deck JSON
Narrative range 74 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
The Facts (What) 21 slides 100% 21/21 slides 100% 21/21 slides · 89 hits — 0/21 slides
95.2% 20/21 slides · 53 hits 9.5% 2/21 slides 100% 21/21 slides · 42 hits 85.7% 18/21 slides The Implications (So What) 44 slides 100% 44/44 slides 100% 44/44 slides · 176 hits — 0/44 slides
93.2% 41/44 slides · 91 hits 13.6% 6/44 slides · 8 hits 100% 44/44 slides · 88 hits 88.6% 39/44 slides The Action (Now What) 9 slides 100% 9/9 slides 100% 9/9 slides · 24 hits — 0/9 slides
100% 9/9 slides · 19 hits — 0/9 slides
100% 9/9 slides · 18 hits 77.8% 7/9 slides Slide inventory
74 every slide · same image gating as the playbook
04
The chart highlights the growth of tablets starting in 2009 and the stagnation/decline of consumer PCs after 2011.analyze_data
06
The chart tracks five categories: Corporate PCs, Consumer PCs, Tablets, Smart phones, and All mobile phones.analyze_data
08
The chart uses a stacked bar format to show growth over a 2012 baseline.analyze_data
13
The slide uses a rhetorical question and a visual hook to transition to the next section.transition
14
The slide uses a before-after framing technique, likely following a previous slide showing a 'before' state.illustrate_case
15
The chart highlights the relative scale of major tech players (Apple, Amazon, Google, Facebook) against broader industry categories.size_opportunity
16
The chart uses a series of bars for each manufacturer to show quarterly progression, with a highlighted orange bar representing the most recent data point.analyze_data
18
The chart tracks 16 quarters of data, with two categories per quarter.analyze_data
20
The chart illustrates the disparity in business models between high-volume/low-price Android/feature phone players and high-price/lower-volume players like Applanalyze_data
22
The slide uses a horizontal layout with four distinct blocks, one of which is highlighted in a darker shade.transition
Open slide detailBeat · The Implications (So What)
26
The chart tracks the evolution of the tablet market, highlighting the shift from iPad dominance to a more fragmented Android landscape.analyze_data
31
The chart illustrates the shift in device preference, specifically the higher adoption of phablets in South Korea compared to the global average.analyze_data
34
The slide uses a horizontal layout to segment four distinct topics, with 'Ecosystems' highlighted in a darker shade.transition
Open slide detailBeat · The Implications (So What)
36
The chart shows a clear trend of Google Android and Facebook mobile users growing at a faster rate than Apple iOS and Amazon accounts.analyze_data
37
The slide highlights that reach does not equate to value, likely implying that the segments shown have different monetization potentials.analyze_data
39
The chart illustrates the dominance of different mobile platforms (iPhone, Android, Blackberry, WP) in various global markets.analyze_data
41
The chart illustrates the rapid adoption of mobile applications on both major platforms.establish_context
43
The chart illustrates the fragmentation of Android compared to the concentration of iOS on current versions.compare_peers
47
The chart uses a downward sloping curve to represent the inverse relationship between the size of the user base and the value/engagement per user.decompose_segments
48
The slide uses a pie chart to illustrate market segmentation by platform, with annotations describing the characteristics of specific user groups.decompose_segments
50
The slide uses a horizontal sequence of four boxes, with the final one highlighted to indicate the current section.transition
Open slide detailBeat · The Implications (So What)
51
The chart uses color to distinguish between 'Monthly active' (blue) and 'Registered' (orange) user metrics.analyze_data
55
Uses a metaphor comparing social networks to nightclubs rather than banks to explain user behavior.summarize
57
The chart highlights that while Facebook has high penetration, a significant portion of the demographic uses other apps or no social apps at all.analyze_data
59
The chart highlights the shift in user behavior towards mobile-only access by Sep-13.quantify_impact
61
The slide visualizes how generalist platforms (like Craigslist, implied) are being disrupted by niche players.present_framework
62
This slide describes a recurring market phenomenon often referred to as 'The Great Unbundling' or 'The Aggregation Cycle'.present_framework
63
The slide uses a screenshot of the Facebook desktop interface to contrast with the 'unbundling' trend mentioned in the text.establish_context
66
The chart illustrates the revenue growth of the Line messaging app, specifically highlighting the monetization of stickers.quantify_impact
68
Illustrates the concept of 'cards' as a modular UI design pattern for delivering specific, actionable content.present_framework
73
Historical archival image, likely used as a visual filler or to evoke a sense of history/logistics.filler
Open slide detailBeat · The Action (Now What)