2013 Benedict Evans 2013 Mobile is Eating the World

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Action Titles slide · 80%

'Tablets are not cannibalising PC sales yet — not exactly' is a nuanced insight.

Emotional Appeal slide · 65%

Verbatim user voice 'Do I really need to upgrade my PC?' grounds the point.

List presentation slide · 80%

List/bullet: Tablets are not cannibalising PC sales yet

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