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(1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. 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(1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. 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25 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Tablet market splitting' previews the segmentation insight.", "confidence": 80 } ], "page_number": 26 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'iPad dominates use everywhere' is the conclusion.", "confidence": 80 } ], "page_number": 27 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Two distinct tablet markets' is the headline insight.", "confidence": 90 }, { "id": 78, "slug": "contrast-pairs", "layer": "Loop", "evidence": "Side-by-side 'post-PC vision' vs '$100 generic' two-column layout.", "confidence": 90 }, { "id": 159, "slug": "contrast-principle", "layer": "Slide", "evidence": "Two columns with parallel bullet lists drive the contrast.", "confidence": 80 } ], "page_number": 28 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Tablet dynamic quite 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"confidence": 85 }, { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Hand-drawn S-curve with clear axis labels and segment annotations.", "confidence": 70 } ], "page_number": 47 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Ecosystem cohorts?' continues prior framework with data.", "confidence": 70 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "43% specific share anchor.", "confidence": 70 } ], "page_number": 48 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Future of Android' frames forward-looking question.", "confidence": 70 } ], "page_number": 49 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Mobile social scale' frames a sizing data point.", "confidence": 75 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "750m specific scale anchor.", "confidence": 80 }, { "id": 74, 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"confidence": 70 } ], "page_number": 57 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Facebook is doing well on mobile' provides counterpoint.", "confidence": 75 } ], "page_number": 58 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Half of DAUs are mobile-only' delivers the data table's so-what.", "confidence": 80 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "50% mobile-only DAU figure.", "confidence": 75 } ], "page_number": 59 }, { "tools": [ { "id": 67, "slug": "curiosity-gap", "layer": "Block", "evidence": "Question 'Is mobile so big it doesn't matter to FB if not dominant?' creates open loop.", "confidence": 80 }, { "id": 109, "slug": "information-gap-theory", "layer": "Loop", "evidence": "Whole slide is a deliberate question opening the next section's loop.", "confidence": 70 } ], "page_number": 60 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Unbundling' names the dynamic.", "confidence": 75 }, { "id": 116, "slug": "chunking", "layer": "Loop", "evidence": "Dense slide chunks the unbundling concept into bullets.", "confidence": 65 } ], "page_number": 61 }, { "tools": [ { "id": 86, "slug": "causal-chain", "layer": "Loop", "evidence": "Bullet 1→2→3→4 traces aggregation cycle: aggregate → adjacencies → unbundled → repeat.", "confidence": 85 }, { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'The aggregation cycle' names the framework.", "confidence": 70 } ], "page_number": 62 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Unbundling Facebook' names the case.", "confidence": 80 }, { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Callout 'Each part of the Facebook experience gets peeled away on mobile' summarises section.", "confidence": 75 } ], "page_number": 63 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Unbundling functions or unbundling friends?' poses the framing question.", "confidence": 80 }, { "id": 67, "slug": "curiosity-gap", "layer": "Block", "evidence": "Either/or question creates information gap demanding resolution.", "confidence": 70 } ], "page_number": 64 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Mobile social is still in flux' is the section's so-what.", "confidence": 85 }, { "id": 159, "slug": "contrast-principle", "layer": "Slide", "evidence": "Callout contrasts FB nailed desktop vs no-one nailed mobile.", "confidence": 75 } ], "page_number": 65 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'There's money in stickers' is provocative insight.", "confidence": 80 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "$100m anchor on stickers.", "confidence": 75 } ], "page_number": 66 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'The real opportunity is creating the next platform' is the deck's recommendation.", "confidence": 95 }, { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Callout 'Building the next distribution and advertising platform' distils the now-what.", "confidence": 85 } ], "page_number": 67 }, { "tools": [ { "id": 121, "slug": "metaphor-analogy", "layer": "Slide", "evidence": "Title 'Cards as content packets' applies networking metaphor to UX trend.", "confidence": 80 }, { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states the conceptual frame.", "confidence": 70 } ], "page_number": 68 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Two trends for mobile content' frames the comparison.", "confidence": 75 } ], "page_number": 69 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Again, all this is in flux' acknowledges uncertainty.", "confidence": 70 } ], "page_number": 70 }, { "tools": [ { "id": 121, "slug": "metaphor-analogy", "layer": "Slide", "evidence": "Callout 'pre-PageRank state' applies historical analogy to mobile discovery.", "confidence": 85 }, { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Broader uncertainty and opportunity' frames the closing claim.", "confidence": 75 } ], "page_number": 71 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title 'Blurring boundaries' names the closing observation.", "confidence": 70 } ], "page_number": 72 }, { "tools": [ { "id": 121, "slug": "metaphor-analogy", "layer": "Slide", "evidence": "Horse-drawn wagons photo as visual analogy for technological displacement.", "confidence": 70 } ], "page_number": 73 } ], "slides_seen": 74, "deck_summary": "Strong analyst-style deck with Triple-Take alignment: every slide carries an action title and the structure moves from data to implications to a 'next platform' call. Loop-level it leans heavily on Pattern Hunter (stacking evidence) plus a memorable Tale-of-Two-Worlds contrast — but it lacks classic consulting frameworks and an explicit recommendation/decision moment, so Storymakers fit is partial.", "secondary_arcs": [ { "id": 13, "slug": "mountain", "beats": [ { "name": "Setup & Stakes", "end_page": 14, "evidence": "Mobile is eating the world; fundamental change in scale and use.", "position": 1, "start_page": 1 }, { "name": "Rising Action", "end_page": 49, "evidence": "Manufacturer dynamics, tablet split, ecosystem analysis intensify.", "position": 2, "start_page": 15 }, { "name": "Climax", "end_page": 65, "evidence": "Mobile social shake-up: Facebook unbundled, no one has nailed mobile social.", "position": 3, "start_page": 50 }, { "name": "Resolution", "end_page": 74, "evidence": "Real opportunity is creating the next distribution & advertising platform.", "position": 4, "start_page": 66 } ], "evidence": "Setup of mobile scale, rising action through tablet/ecosystem/social analyses, climax at unbundling, resolution at next-platform call.", "confidence": 55 } ], "images_inspected": 7, "slide_frameworks": [ { "frameworks": [ { "name": "Power-law cohort curve", "slug": "power-law-cohort-curve", "evidence": "S-curve with 'Value and engagement' Y / 'User base' X and three labelled cohorts.", "confidence": 65 } ], "page_number": 47 }, { "frameworks": [ { "name": "Aggregation Cycle", "slug": "aggregation-cycle", "evidence": "Slide title names the framework; bullets describe its phases.", "confidence": 80 } ], "page_number": 62 } ] }, "matchedAt": "2026-04-27 08:58:06+00", "slidesSeen": 74, "deckSummary": "Strong analyst-style deck with Triple-Take alignment: every slide carries an action title and the structure moves from data to implications to a 'next platform' call. Loop-level it leans heavily on Pattern Hunter (stacking evidence) plus a memorable Tale-of-Two-Worlds contrast — but it lacks classic consulting frameworks and an explicit recommendation/decision moment, so Storymakers fit is partial.", "imagesInspected": 7, "extractionSeconds": 435.5588 }, "score": { "backend": "claude", "scoredAt": "2026-05-02 12:17:15.964+00", "subScores": { "scqa_arc": 60, "action_titles": 72, "mece_structure": 75, "closing_strength": 42, "evidence_quality": 88, "clarity_of_thesis": 85, "production_quality": 75, "visual_storytelling": 85 }, "totalScore": 73, "coveragePct": 100, "explanations": { "scqa_arc": "Situation and Complication are strong (mobile growth + PC stagnation), but the deck reads as analytical exposition with rhetorical questions (slides 25, 42, 60, 64) rather than a tight SCQA resolution; the 'Answer' arrives implicitly at slide 67.", "action_titles": "Roughly 60% of slides carry insight-bearing action titles (e.g., 'The irrelevance of Microsoft' on slide 17, 'Half of DAUs are mobile-only' on slide 59), but many remain topic labels ('Ecosystem sizes' s36, 'Industry scale' s15, 'Mobile social scale' s51).", "mece_structure": "The four-pillar agenda (Scale, Tablets, Ecosystems, Mobile social & discovery) is signposted with consistent section dividers (slides 3, 22, 34, 50) and is largely non-overlapping, though 'scale' themes recur inside Ecosystems and Social.", "closing_strength": "Deck ends with a filler photograph (s73) and a generic 'Thank you' contact slide (s74); no explicit recommendation or next steps — the strongest synthesis ('real opportunity is creating the next platform', s67) is buried mid-deck.", "evidence_quality": "Almost every claim is backed by quantitative charts with sourced footnotes (Enders Analysis, Facebook, unit-shipment data) and high data-point density (e.g., 39 points on s4, 24 on s9 and s41).", "clarity_of_thesis": "Thesis 'Mobile is eating the world' is declared on the cover (slides 1-2) and substantiated within the first five content slides via the PC-vs-mobile divergence charts (slides 4-7).", "production_quality": "Consistent section-divider framework, disciplined footnote sourcing, and clean whitespace, but action-title density is uneven and several content slides (s3, s4, s15, s19, s26, s32, s36) lack action titles entirely.", "visual_storytelling": "Chart choice fits message consistently — line charts for exponential trends (s5-7, s24, s41), stacked bars for composition (s8, s58-59), bubble for positioning (s20), pie for share (s37-38, s48, s57); minimalist Evans aesthetic throughout." }, "slidesAnalyzed": 74 }, "review": { "backend": "claude", "verdict": "A canonical Benedict Evans analyst trend-deck — strong action titles and chart-as-headline craft on the front half, but as a Storymakers exemplar it's a B+ that stalls in the closing act with no synthesis or call to action.", "reviewedAt": "2026-05-02 07:11:28.829+00", "slidesSeen": 74, "suggestions": [ "Add a 2-3 slide closing chapter after slide 71 that promotes 'The real opportunity is creating the next platform' (s67) into an explicit recommendation, with concrete implications for incumbents (Apple/Google/Facebook/Amazon)", "Rewrite topic-label titles into action titles: s4 'The state of PCs' to 'PC growth has stalled since 2010'; s15 'Industry scale' to 'Mobile carriers dwarf Apple and Google in revenue'; s36 'Ecosystem sizes' to 'Android and Facebook mobile have converged at ~900M users'", "Delete the duplicate cover (s2) and the orphaned horse-wagon metaphor (s73) — neither carries narrative weight where placed", "Promote the four pillars from topic labels to argumentative headlines on slide 3 (e.g., 'Scale: mobile is now an order of magnitude bigger than PC' instead of just 'Mobile scale')", "Resolve the 'in flux' triplet (s65, s70, s71) into a single 'open questions to watch' slide so uncertainty becomes a deliberate epilogue rather than the closing note" ], "closingScore": 32, "openingScore": 80, "topStrengths": [ "Punchy declarative titles that double as the chart's takeaway (slides 5, 17, 24, 59, 66)", "Strong rhetorical pacing with paired transition slides (13 'From this...' to 14 '...to this')", "Memorable analogical callouts ('social networks are sticky like nightclubs, not banks' s55) that lift insight above data", "Clear visual breadcrumb system across the four section dividers (3, 22, 34, 50)" ], "topWeaknesses": [ "No resolution act: the deck ends on three 'still uncertain' slides (65, 70, 71) plus a metaphor photo and a thank-you, with no recommendation or next step", "Duplicate cover slides (1 and 2) and a section divider mislabeled at slide 34 (numbered 33 in body) signal weak final QA", "Mid-deck strategic synthesis (slide 67 'The real opportunity is creating the next platform') is buried where a closing chapter should sit", "Several titles still default to topic labels ('Industry scale' s15, 'Ecosystem sizes' s36, 'Future of Android' s49) where insights are clearly available" ], "narrativeScore": 62, "pillarCritique": "The four section dividers (3, 22, 34, 50) are MECE-adjacent topic buckets rather than argumentative pillars — they label what is covered, not why each matters to the thesis, so they read as an analyst's chapter list rather than a consultant's logic tree.", "closingCritique": "The last five non-appendix slides (70 'Again, all this is in flux', 71 'Broader uncertainty and opportunity', 72 'Blurring boundaries', 73 horse-wagon metaphor, 74 'Thank you') offer no recommendation, no call to action, and no synthesis — the strongest forward-looking slide (67 'The real opportunity is creating the next platform') is buried mid-section.", "openingCritique": "The thesis is named in the title (slide 1) and slides 5-7 ('Smartphones are exploding', 'More mobile growth coming', 'The future is mobile') deliver the answer immediately with chart-as-headline support. The duplicate cover (slides 1-2) is a small blemish on an otherwise punchy lead.", "extractionSeconds": 106.538, "narrativeCritique": "The deck has a clean four-pillar structure (Scale → Tablets → Ecosystems → Social/Discovery) but no S→C→A→R arc — it establishes the 'mobile eats world' thesis well, then becomes a sequence of analytical exhibits ending in 'in flux' (slides 65, 70, 71) rather than a resolution. 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Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 55 } ], "loops": [ { "to": 9, "from": 4, "loop": { "name": "02_pattern_hunter", "slug": "02-pattern-hunter", "status": "active", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "canonId": "019dd956-6695-771a-be2e-f1748ef041a4", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "description": "Group multiple pieces of evidence that together point to a pattern or conclusion", "familyLabel": null }, "matchId": "019dd95a-08f8-7619-ac2d-75304fb03cd1", "evidence": "Six successive data slides on PCs, smartphones, growth, EM — building consensus through evidence.", "position": 1, "objective": "Stack data points to prove mobile is exploding", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:29.779839+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 10, "type": "setup", "function": "summarize", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "sparse", "densityScore": 15, "componentCount": 3, "textChars": 262, "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "bullet_list" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 17:40:25.65+00", "seconds": 1.845, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/10", "deck": 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"seconds": null, "promptVersion": null }, "componentId": "733790d4-cc8c-4377-b972-59def3d45172", "parentComponentId": null }, { "bbox": { "h": 0.085, "w": 0.564, "x": 0.218, "y": 0.114 }, "kind": "title", "text": "Fundamental change", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:40:25.65+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b976ec8b-17c5-46de-bd74-bcea9427cf36", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Contrast 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Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "List presentation", "slug": "list-presentation", "status": "active", "bestFor": null, "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1", "version": 1, "bodyDocId": null, "description": "Bulleted, numbered, or checklist enumerations.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "e23361d4-e677-47c9-837f-2ed6a414eaae", "evidence": "The list/bullet component presents information in a clear and concise list.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:59:00.426004+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 21, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 1, "name": "The Facts (What)", "beatId": "019dd95a-07a7-7579-bd64-297785de7830", "matchId": "019dd95a-0543-7581-99b3-229c1f65148a", "beatType": { "name": "The Facts (What)", "slug": "triple-take-the-facts-what", "status": "active", "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060", "version": 1, "description": null }, "evidence": "Mobile scale data: PCs flat, smartphones exploding, manufacturer scale, $1.25T industry.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 75 }, { "to": 14, "arc": { "name": "The Mountain", "slug": "mountain", "status": "active", "bestFor": "Case studies, success stories, dramatic reveals", "canonId": "019dd956-62dc-71fd-9964-679ce4773319", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Setup & Stakes -> Rising Action -> Climax -> Resolution", "description": null, "familyLabel": null }, "from": 1, "name": "Setup & Stakes", "beatId": "019dd95a-07a7-7579-bd64-36e22dacee68", "matchId": "019dd95a-0543-7581-99b3-25be2370cc7f", "beatType": { "name": "Setup & Stakes", "slug": "mountain-setup-stakes", "status": "active", "canonId": "019dd9b8-18b5-77f3-8e4d-5dbbdb6aea1d", "version": 1, "description": null }, "evidence": "Mobile is eating the world; fundamental change in scale and use.", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 55 } ], "loops": [ { "to": 14, "from": 10, "loop": { "name": "04_tale_two_worlds", "slug": "04-tale-two-worlds", "status": "active", "bestFor": "Competitive analysis, benchmarking, case for change", "canonId": "019dd956-674f-750b-b15d-f082e2717f4e", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication", "description": "Show the gap between two states to drive urgency or highlight opportunity", "familyLabel": null }, "matchId": "019dd95a-08f8-7619-ac2d-79919f1ae8a0", "evidence": "From Glass-wearing VCs (p.13) to a Sun reader downloading a TV-soaps app (p.14) — explicit 'from this... to this'.", "position": 2, "objective": "Contrast Silicon Valley elite users vs ordinary mass-market user", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:29.779839+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 11, "type": "setup", "function": "compare_options", "rawType": "comparison_table", "block": null, "metadata": { "slideType": "comparison_table", "slideTypeCanon": { "name": "Comparison table", "slug": "comparison_table", "status": "active", "canonId": "019de52d-0a06-73f8-8813-fe022fab1de2", "version": 1, "description": null }, "function": "compare_options", "functionCanon": { "name": "Compare options", "slug": "compare_options", "status": "active", "canonId": "019de52d-167f-7038-aebc-70a9d2e0e33b", "version": 1, "description": null }, "density": "balanced", "densityScore": 40, "componentCount": 6, "textChars": 282, "nDataPoints": 4, "notes": null, "elementsJson": [ "headline_text", "bullet_list" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 17:40:27.93+00", "seconds": 4.096, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5e88-73ef-bd5d-65ebeeac4c6b/11", "deck": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b", "deckAnchor": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b#slide-11", "deckJson": "/decks/019dd923-5e88-73ef-bd5d-65ebeeac4c6b.json" }, "components": [ { "bbox": { "h": 0.42, "w": 0.41, "x": 0.54, "y": 0.43 }, "kind": "list", "text": "1.7bn phones sold in 2012\n3.2bn mobile users\nReplaced every 2 years\nOne per person\nData plan penetration/pricing is the only limit to growth", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:40:27.93+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1975c5bd-f11e-48bf-8bb9-b1e5a6391eab", "parentComponentId": null }, { "bbox": { "h": 0.36, "w": 0.42, "x": 0.05, "y": 0.44 }, "kind": "list", "text": "350m PCs sold in 2012\n1.6bn units in use\nReplaced every 4-5 years\nShared", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 17:40:27.93+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b74a6127-d8c1-4e0f-9da9-275aee661b09", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "units sold: 1.7bn", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-25 12:08:20+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-47c8-76a3-bc65-d472cfaebaf8", "parentComponentId": null }, { "bbox": { "h": 0.09, "w": 0.78, "x": 0.11, "y": 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(1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. 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