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2013 Benedict Evans 2013 Mobile is Eating the World · page 47 of 74

The chart uses a downward sloping curve to represent the inverse relationship between the size of the user base and the value/engagement per user.

Consulting deck · segmentation · decompose_segments · dense density

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Slide schematic 7/7
chart 1/1 legend 2/2 paragraph 3/3 title 1/1
Components 7
line legend legend paragraph paragraph paragraph headline
Tools 3
Action Titles slide · 70%

Title 'Ecosystem cohorts' names the framework.

 Annotation slide · 85%

Three labelled brackets annotate segments along the value/engagement curve.

 Visual Hierarchy slide · 70%

Hand-drawn S-curve with clear axis labels and segment annotations.
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No metric insight is anchored to this slide.

Frameworks 2
market-segmentation-pyramid 70%

The slide segments the user base into cohorts based on device type and engagement levels.

 Power-law cohort curve 65%

S-curve with 'Value and engagement' Y / 'User base' X and three labelled cohorts.